Venice - Musile di Piave

PP. 22-23

PP. 14-17

Page 34

Page 8CONCEPTpage 6

page

9

PP. 4-5

18-21Pages

Pages 26-27

PAGES 10-13

A NEW SQUARE FORTHECITY

INDE X

THESPORTHUB

PLANS PAGE 33

CONTACTINFORMATIONThe project

The fundamentalvalues

PP. 24-25

PP. 28-29

NET

context andmarketA journey in Agr iv i l lage

AGRIVILLAGE IS A NEW SQUARE FOR THE CITY

“To open a new square has nothing to do with opening a new road. To open a new square means giving the city a new piece of destiny, a crowd of new possibilities, of new beginnings. This is the history lesson from the very beginning. To open a new square means giving the city a new piece of memory because, as new as it can be, a square knows how to quickly fill itself with memories: handshakes, kisses, fights, opening stories, ending stories.”

Luca Doninelli

4 5

AGRIVILLAGE CONCEPT A JOURNEY IN AGRIVILLAGE

AGRIVILLAGE

AGRIVILLAGE IS A PROJECT DEDICATED TO GROWTH WITHIN THE TERRITORY. IT CREATES A PLACE FOR EXPOSITION AND PROMOTION, COMBINING INNOVATIVE LOGISTICS MANAGEMENT AND AN E-COMMERCE PLATFORM.

AGRIVILLAGE IS THE FIRST EXAMPLE OF SMALL DISTRIBUTION ORGANIZED TO SUPPORT THE AGRICULTURAL AND ARTISANAL SECTORS.A FOOD FRONTIER THAT CREATES NEW BUSINESS OPPORTUNITIES.

The ideas essential to the Agrivillage are development, preservation, and re-launch of the territory, as well as increasing the visibility and expanding awareness of the rich cultural heritage that is part of Italian history. Agrivillage is an innovative format that incorporates the traditions of ‘eccellenze’ - a notion of the virtuosity of excellence and quality - and encourages the the exchange between producers, distributors and consumers.

PRODUCTIONThe colors, the fragrances, the genuine taste of the farming products are a tradition that we consider worth keeping. At Agrivillage, small producers coexist in synergy with produce associations.

PROMOTIONAgrivillage promotes and encourages the direct exchange between producers and consumers. Thanks to the website with its e-commerce platform, the small distribution model can promote Italian “eccellenze” in the international marketplace and with Ho.Re.Ca operators as well.

01RETAIL AREAS

02 INNOVATIVE LOGISTICS

Agrivillage offers you a hotel with a conference center where you can spend the night or organize your meetings and events.

Agrivillage is also a culinary destination where visitors can taste the local high-quality food and wine. You can also relax in one of the many coffee shops and savor a gourmet experience in the restaurants.

At the Agrivillage Learning Farm, children of all ages can discover where our food originates and the importance of how it is produced.

Through a new shopping experience, you can discover and enjoy the local products like wine, food and crafts. Imagine arriving a village made entirely of small markets and workshops.

The workshops and markets all offer foods, arts and crafts of the highest quality respecting the traditions of production.

Agrivillage arranges home deliveries and supplies local bars and restaurants.

Producers who choose Agrivillage have a modular storage space available at their request. Spaces and costs are reduced at their minimum and products are safe thanks to the modern RFID system.

Agrivillage doesn’t have shopping carts: you simply add your purchases on a magnetic bracelet. At the end of your shopping experience, you pick up all purchases at the warehouse.

Thanks to its e-platform, Agrivillage can manage the entire on-line shopping cycle.This service allows local producers to increase their business and lets clients order goods from their home.

On the Agrivillage website you can find all the producers, like a virtual showcase.

The multilingual e-commerce platform allows typical Italian products to reach the international market.

AGRIVILLAGE IS A SHORT-STAY TOURIST PARK

DEDICATED TO ITALIAN PRODUCTS AND EVERYTHING

RELATED WITH THEM.

Agrivillage has developed a new

logistic platform with the purpose of providing typical products in the right place, at the right

time, and with the lowest environmental impact.

03 ON LINE

THE AGRIVILLAGE’S EXPERIENCE CONTINUES ONLINE: BUY FROM YOUR HOME, EVEN IF YOU LIVE

ABROAD.

6 7

CONTEXT AND MARKET MADE IN ITALYITALY: A COUNTRY RICH IN PRODUCTS OF EXCELLENCE. THE THREE LEADING SECTORS

TYPICAL PRODUCT“Prodotti tipici” or typical products are actually specialty foods or distinctive products originating from specific regions of Italy. They are known for their particularity which is ultimately rooted in the territory’s produce and traditional methods of production.

The Italian DOP1 and IGP2 are worth* € 6.5 billion to producers.

€ 11.8 billion is the value in terms of consumption on the Italian market.

The Italian DOCG3, DOC4 and IGT5 are worth* € 1.0 billion in terms of consumption on the Italian market

More than € 5.0 billion in sales volume in 2012*

35% of Italians think that the chance of tasting local quality food is an important element for a successful holiday.

4.1 million guests in agritourism structures in 2012 ( + 2.5% compared to the previous year)

*Dat

a pr

ovid

ed b

y Co

ldire

tti*d

ata

prov

ided

by

ISM

EA*d

ata

prov

ided

by

ISM

EA

Food andfarmingsector

FOOD SECTOR

DOP + IGP + STG6

DOCG + DOC + ITG

LOCAL CRAFT

WINE SECTOR

278523

Wine sector

Food and wine tourism

At the heart of Agrivillage there are the typical products, that is to say all of those local productions that are the expression of the geography and culture of the territories that produce them.

Italy is a country truly abundant in products of “eccellenza”, especially in the wine, food and craft sectors.

The typical products of Italy are a huge resource, not only on an economic level, but also in social, cultural, and environmental terms. Nonetheless, as a resource, “prodotti tipici” have not been utilized to their fullest potential.

The features that give quality to the typical products cannot be recreated outside of the territory, the economy, the environment and the culture in which they where born.This is the reason why this special heritage deserves to be protected and handed down.

1 Protected Designation of Origin2 Protected Geographic Indication3 Denomination of Controlled and Guaranteed Origin4 Denomination of Controlled Origin5 Typical Geographical Indication6 Traditional Speciality Guaranteed

8 9

TOURISMNot just a tourist attraction but a destination for national and international tourism and a promotion center for the territory. A boost to the local tourism thanks to its strategic position and its hospitality. Agrivillage offers:

• Diverse restaurants and emporiums organized by food and beverage categories; “gelati” ice cream, pastry bakeries, salumerias, and chocalate shops.

• Accommodation facilities; a Hotel and Guest Apartments for long-stay visitors.

• Learning Farm; an educational center and play area for children and school groups.

• Conference Hall; a place for hosting promotional events related to the food and wine sector.

More than€ 5.0 billion in sales volume in 2012

FOOD AND WINE TOURISM 35%of Italians think that the chance of tasting local quality food is an important element for a successful holiday.

10 11

AGRIVILLAGE CREATES A STRONG BOND BETWEEN THE PRODUCT,

ITS PRODUCTION TECHNIQUES AND ITS TERRITORY.

12 13

LOCATION

14 15

0 > 15 min 74.907 residents29.296 families

0 > 30 min 459.133 residents193.819 families

0 > 60 min 2.684.036 residents1.093.525 families

0 > 90 min 4.478.224 residents 1.833.238 families

Vicenza km 111 min 75Padua km 81 min 57Treviso km 30 min 32

Venice km 25 min 25

VeniceVV i

Florence

Genoa

Milan

Rome

Firenze

Genova

Torino

Milano

LOCATION

Musile di Piave

POPULATION

DISTANCES

Musile di Piave is just a few kilometers away from important commercial and touristic intersections. The near-by Venice Airport, the fifth in Italy in terms of passenger volume, counts around 9 millions transits per year and more than a thousand connections a week.In recent years, the airports of both Verona and Treviso have also experienced a significant rise in the flow of travellers.

If we look at coastal and marine tourism, Venice is the leading cruise port in the Mediterranean sea with a traffic of 2,300,000 passengers per year.Just in the time period from January to October 2014, the Port of Venice registered the passage of:- more than 3,000 ships;- almost 2 million passengers (+ 2.8 % compared to 2013);- almost 2 million cruise passengers (+ 4.8 % compared to 2013).

This data underscores the growth potential of the catchment area around Musile di Piave due to national and international tourism.Agrivillage as a destination center and a project well-integrated into its surrounding context, promises to be a winning format.

CIRCULATION

CONNECTIONS

It is possible to arrive at Agrivillage:BY TRAIN: stop at the Fossalta di Piave train stationBY SHUTTLE BUS: from Venice, Venice Airport and the Noventa di Piave Outlet.

16 17

THE PROJECT

Venice - Musile di Piave

Intervention area:

Agrivillage: Phase 1: Phase 2:

Sport Hub

Learning Farm

Hotel

680.000 smq.

23,452 smq.19,683 smq.

3,769 smq.

15,663 smq.

500 smq.

6,890 smq.

18 19

TO TRIESTE TO THE SEASIDE JESOLO/ERACLEA

TO THE A4 HIGHWAYTO VENICE

20 21

AGRIVILLAGE NET

AGRIVILLAGEIN ITALYAgrivillage has been conceived as a nation-wide project - a network of numerous and diverse site-specific structures extending over the Italian regional territories. Every intervention is independent and and will be a local adaptation of the national format in terms of its architecture. Every center will be modified and adapted to the “genus loci” of its local context in order to offer the best services, events programming, educational activities and commercial synergies.

The Agrivillage Centers create a stronger, more robust network, which at the same time responds to local needs and is intertwined with the culture of its local territories.

VENICE - MUSILE DI PIAVETHE 1ST AGRIVILLAGE IN ITALY

AS OF TODAY MANY IDEAL LOCATIONS HAVE BEEN IDENTIFIED FOR THE DEVELOPMENT OFOTHER AGRIVILLAGES

22 23

THE FUNDAMENTAL VALUES

WE WANT TO PROVIDE A SHARED FACILITY THAT CAN SERVE AS HOME TO TYPICAL ITALIAN CRAFTS AND PRODUCE, AND THAT CAN SERVE AS A PLATFORM FOR BETTER COMMUNICATIONS AND INCREASED VISIBILITY,

RESPECTING THE ENVIRONMENT

Agrivillage structures meet high standards of sustainability and low environmental impact.The design and construction follow specific guidelines concerning energy-savings in order to reduce consumption and optimize water management.

AN EDUCATIONAL PLACE

Our intention is to offer the agriculture and artisan sectors a place to update their internal development and create training programs for young people so as to preserve these professions that are vulnerable to the fast-changing economic landscape.

TRADITION AND CULTURE

We want to develop a flexible project that is based on the characteristics and needs of the territory, its institutions and to local operators. This project aims to provide greater opportunity for new employment and at the same preserve and pass on the working traditions of local Italian culture.

Explore your origins and share them with your children and family.

Taste the products of the land, prepared at its very best.

Enjoy the selection of your choice when grocery shopping or simply order from home.

Fresh, genuine fruits and vegetables cultivated seasonally - from the producer direct to the consumer.

It’s a place where you can rediscover your culture and origins that are connected to the territory - a place where you can experience new

emotions, where you can pamper yourself, your family and have fun.

It’s a multifunctional sport center that offers top-level athletic facilities and recreational activities, as well as amusement for families, young

people and school groups.

Try new sports with friends or with the guidance of

staff that can ensure proper instruction and safety.

Have fun watching your children learn how to climb,

ride, fly and surf waves.

Relax after a full day of fun activities and amusement -

the whole year-round.

Find and choose the perfect location to host your events.

sustainabilityculture

passiontradition

The fundamental values

sport hub

24 25

THE SPORT HUB

A STOPOVER FOR TOURISTS VISTING THE REGIONAL AREA.

A GATHERING POINT FOR LOCAL RESIDENTS.

A DIVERSION CENTER FOR RESIDENTS OF CITIES IN THE VICINITY.

A multifunctional sports center that offers athletic and recreational activities for professionals and enthusiasts of all ages. The innovative and technological Sport Hub aims to promote exercise and physical well-being, as well as attract those who love challenges.

The Sport Hub is a place of fun and learning. It is designed to meet the needs of athletes, families, tourists, the young and not-so-young. It is also seen as offering new alternatives to scholastic sport programs.

The Sport Hub doesn’t just mean exercise: you can enjoy the show offered by the Agrivillage sports activities while sipping a beer or tasting a delicious local course.

A place where children can climb and move freely under the supervision of trained personnel.We encourage participants to develop their innate talent and appreciate that simply having fun has an important education value.After completing a specialized math test one can access the vertical paths that are designed for all ages and aptitudes. The use of resilient materials aid in “softening” eventual falls during the learning process, while the colorful and vibrant ambience makes for a joyful experience.

SKYDIVING INDOORThe vertical wind tunnel allows everyone to safely experience the thrill of flying. Even beginners can enjoy the inebriating sensation of floating in air with the assistance of specialized staff. Professionals are offered

high-tech facilities where they can train.

INDOOR SURFA bit of California Surf transported to a corner of the Venetian Lagoon; a place where surfers and beach lovers can enjoy the wave all year round or can just sip a cocktail while listening to a concert, or watching famous athletes in performance exhibitions. Thanks to the technology of two generators, the Sport Hub offers diverse types of waves; the softest of rides for beginners and slides producing waves 3 meters high for surfers who want a

real challenge.

CLIMBING AND BOULDERING

Agrivillage has an indoor climbing gym equipped with walls with different difficulties

and various shapes. LED lighting, colorful innovative materials, vertical walls, and sculpted 3D rocks creatively provide the same challenges of

outdoor alpinism.

SUSPENDED PATH Agrivillage proposes different types of experiences for the really adventurous, like rope paths, suspended bridges, climbing over rock obstacles and water channels that need to be traversed by jumping from

a cable trolley.Everything is supervised in order to

guarantee cl ients’ safety.

CAVESIf you want to be a speleologist for a day, you can take an adventure along a path that perfectly recreates a cave - complete with

fossils and discoveries to be made.

F1 SIMULATORSAND GOLF

In the Sport Hub you can experience the feeling of driving a Formula 1 car or the sensation of hitting a golf ball on the course thanks to the new-generation simulators. These unique

experiences will surely captivate you.

26 27

OWING TO ITS DISTINCTIVE CHARACTERISTICS AND OFFERING - INCLUDING TYPICAL PRODUCTS, ARTISAN CRAFTS, SPORTS AND TOURISM - MUSILE DI PIAVE IS THE PERFECT LOCATION FOR THE REALIZATION OF A DESTINATION CENTER.IT IS A PLACE WITH STIMULATING SYNERGIES AMONG ITS DIVERSE THEMATIC PROGRAMMING. IT WILL CREATE A VIGOROUS AND MAGNETIC CENTER OF ATTRACTION - ONE THAT HAS BEEN DESIGNED TO ADD VALUE TO THE SURROUNDING AREA.

The Musile di Piave project will include the “Agrivillage” and the “Sport Hub”.

Agrivillage is a new attraction for the community with the purpose of offering cultural and tourism experiences to visitors, motivating them to rediscover traditional food and wine products of quality and the art of fine cooking.

The Sport Hub is the area dedicated to athletic pastimes, physical endeavor, amusement, and advances a culture of well-being by creating an “arena”of shared activities. Different facilities such as restaurants, guest houses and a hotel complete the project in order to offer a pleasant and confortable stay to every visitor.

A DESTINATION CENTER

AGRIVILLAGE

EVENTS

RECEPTIONATTRACTIONS

SPORTHUB

DESTINATION CENTER

28 29

AGRIVILLAGE PLANS

GROUND FLOOR FIRST FLOOR

Typical product

Craft

Food and Drink distribution

Hotel

Museum area

Logistic

Guest House

Toilets, technical area, offices

AGRIVILLAGE MUSILE DI PIAVE (VE)Progetto architettonico preliminare

SPORTHUB - Schema Funzionale Scala 1:500 [A1] Data : 15.02.2016

Progettisti: ing.Luigi Vittorio Ferrari arch.Marcello Dalla Vecchia | arch.Alessio Montanari | arch.Valeria Pallotta

Committente: ANTONIO SV S.R.L. Via della Pila n. 3 int. 4, Marghera(Ve) CAP 30175 | PI 04292220276

+0.00

08B

ENTRANCE

ENTRANCE

ENTRANCE

ENTRANCE

LOGISTIC

MARKET AREA/ TEMPORARY SHOPS

Service aisle / Loading and unloading

Service aisle / Loading and unloading

MARKET AREA/ TEMPORARY SHOPS

GARDENS

30 31

SPORT HUB PLANS

SPORT

PRO SHOP

FOOD

TECHNICAL COMMON AREAS

HOTEL PLANS

North entrance

GROUND FLOOR

FIRST FLOOR

Climbing – Children

Climbing – Adults

Climbing – Children

Climbing – Adults

Westentrance

Fire prevention

EPS

EPS

WPFire prevention

golfsimulators

F1 simulators

GROUND FLOOR

EST PROSPECT

ENTRANCE

PASSAGE TO THE AGRIVILLAGERESTAURANT

MEETING ROOM

SOU

TH P

ROSP

ECT

WEST PROSPECT

FIRST FLOOR

EST PROSPECT

SOU

TH P

ROSP

ECT

WEST PROSPECT

FLOOR 2/3/4

EST PROSPECT

SOU

TH P

ROSP

ECT

WEST PROSPECT

COVERING

EST PROSPECT

SOU

TH P

ROSP

ECT

WEST PROSPECT

32 33

AGRIVILLAGE IS...

THE FIRST SHOPPING CENTERAND TOURISM PARK ENTIRELYDEDICATED TO EXCELLENCE INITALIAN FOOD, WINE, AND CRAFTS.

The idea is to promote and expand the culture of local Italian production by encouraging direct contact between producers and consumers, and by providing greater familiarity with the Italian

territories and their culinary culture.

Via della Pila, 3 int. 430175 Venezia – Marghera

Ph. (+39) 041.932902Fax (+39) 041.936557

www.agrivillagevenezia.itinfo@agrivillagevenezia.it

CONTACT INFORMATION

Venice - Musile di Piave

www.agrivillagevenezia.it