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Venkatesh Sellappa (Venky) Solutions Engineer · 1 © Hortonworks Inc. 2011 –2016. All Rights...

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1 © Hortonworks Inc. 2011 – 2016. All Rights Reserved Venkatesh Sellappa (Venky) Solutions Engineer
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Page 1: Venkatesh Sellappa (Venky) Solutions Engineer · 1 © Hortonworks Inc. 2011 –2016. All Rights Reserved Venkatesh Sellappa (Venky) Solutions Engineer

1 © Hortonworks Inc. 2011 – 2016. All Rights Reserved

Venkatesh Sellappa (Venky)

Solutions Engineer

Page 2: Venkatesh Sellappa (Venky) Solutions Engineer · 1 © Hortonworks Inc. 2011 –2016. All Rights Reserved Venkatesh Sellappa (Venky) Solutions Engineer

2 © Hortonworks Inc. 2011 – 2016. All Rights Reserved

The Quant Workbench

Page 3: Venkatesh Sellappa (Venky) Solutions Engineer · 1 © Hortonworks Inc. 2011 –2016. All Rights Reserved Venkatesh Sellappa (Venky) Solutions Engineer

3 © Hortonworks Inc. 2011 – 2016. All Rights Reserved

Matlab

SAS

Java/C++Python

R

Page 4: Venkatesh Sellappa (Venky) Solutions Engineer · 1 © Hortonworks Inc. 2011 –2016. All Rights Reserved Venkatesh Sellappa (Venky) Solutions Engineer

4 © Hortonworks Inc. 2011 – 2016. All Rights Reserved

Excel Is King

Page 5: Venkatesh Sellappa (Venky) Solutions Engineer · 1 © Hortonworks Inc. 2011 –2016. All Rights Reserved Venkatesh Sellappa (Venky) Solutions Engineer

5 © Hortonworks Inc. 2011 – 2016. All Rights Reserved

Trial And Error

Data Ingestion

Page 6: Venkatesh Sellappa (Venky) Solutions Engineer · 1 © Hortonworks Inc. 2011 –2016. All Rights Reserved Venkatesh Sellappa (Venky) Solutions Engineer

6 © Hortonworks Inc. 2011 – 2016. All Rights Reserved

The Project

Page 7: Venkatesh Sellappa (Venky) Solutions Engineer · 1 © Hortonworks Inc. 2011 –2016. All Rights Reserved Venkatesh Sellappa (Venky) Solutions Engineer
Page 8: Venkatesh Sellappa (Venky) Solutions Engineer · 1 © Hortonworks Inc. 2011 –2016. All Rights Reserved Venkatesh Sellappa (Venky) Solutions Engineer

8 © Hortonworks Inc. 2011 – 2016. All Rights Reserved

Security Monitoring

Page 9: Venkatesh Sellappa (Venky) Solutions Engineer · 1 © Hortonworks Inc. 2011 –2016. All Rights Reserved Venkatesh Sellappa (Venky) Solutions Engineer

9 © Hortonworks Inc. 2011 – 2016. All Rights Reserved

The Solution ?DS X Workbench

Page 10: Venkatesh Sellappa (Venky) Solutions Engineer · 1 © Hortonworks Inc. 2011 –2016. All Rights Reserved Venkatesh Sellappa (Venky) Solutions Engineer

10 © Hortonworks Inc. 2011 – 2016. All Rights Reserved

Use Case

All industries are effected by churn.

Being able to predict churn helps companies take action and keep customers longer.

The more historical data, the better the model

Data collected and labeled over time based on churn.

Using a Random Forest we will predict future churners.

Customer Churn Architecture

Page 11: Venkatesh Sellappa (Venky) Solutions Engineer · 1 © Hortonworks Inc. 2011 –2016. All Rights Reserved Venkatesh Sellappa (Venky) Solutions Engineer

11 © Hortonworks Inc. 2011 – 2016. All Rights Reserved

Demo ScenarioAssessing Customer Churn Probability in Real Time

Stored long term data on customer churn behavior

New real time data coming in

Predict a customers churn probability before they churn

Alert the proper departments | manager

Business monitors customer retention outlook & performance

Page 12: Venkatesh Sellappa (Venky) Solutions Engineer · 1 © Hortonworks Inc. 2011 –2016. All Rights Reserved Venkatesh Sellappa (Venky) Solutions Engineer

12 © Hortonworks Inc. 2011 – 2016. All Rights Reserved

Demo FlowInsights from Data Science to Production

Data ScientistsWhere is the data I need to answer the business questions?

Business Users Where is the insight & predictions from the data?

HDP Cluster

Kno

x

AdminsHow do I meet SLA, Performance, .., Feature needs?

Page 13: Venkatesh Sellappa (Venky) Solutions Engineer · 1 © Hortonworks Inc. 2011 –2016. All Rights Reserved Venkatesh Sellappa (Venky) Solutions Engineer

13 © Hortonworks Inc. 2011 – 2016. All Rights Reserved

What Have We Learnt

Page 14: Venkatesh Sellappa (Venky) Solutions Engineer · 1 © Hortonworks Inc. 2011 –2016. All Rights Reserved Venkatesh Sellappa (Venky) Solutions Engineer

It Wasn’t My Fault

Page 15: Venkatesh Sellappa (Venky) Solutions Engineer · 1 © Hortonworks Inc. 2011 –2016. All Rights Reserved Venkatesh Sellappa (Venky) Solutions Engineer

Model Data Lifecycle

Page 16: Venkatesh Sellappa (Venky) Solutions Engineer · 1 © Hortonworks Inc. 2011 –2016. All Rights Reserved Venkatesh Sellappa (Venky) Solutions Engineer

Collaborative WorkSpace

Page 17: Venkatesh Sellappa (Venky) Solutions Engineer · 1 © Hortonworks Inc. 2011 –2016. All Rights Reserved Venkatesh Sellappa (Venky) Solutions Engineer

Bring Your Own Tool

Page 18: Venkatesh Sellappa (Venky) Solutions Engineer · 1 © Hortonworks Inc. 2011 –2016. All Rights Reserved Venkatesh Sellappa (Venky) Solutions Engineer

Built-In Security

Page 19: Venkatesh Sellappa (Venky) Solutions Engineer · 1 © Hortonworks Inc. 2011 –2016. All Rights Reserved Venkatesh Sellappa (Venky) Solutions Engineer

Real Time Monitoring


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