Chiderah Okoye

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Venly In The Berkshires

Google Plus and FacebookFor The Social Business

Introduction to Twitter

What Is Google Plus? A social network and social layer for Google services created and owned by Google.

Includes access to personal and business profiles, groups/interest lists, videoconferencing, and integration with other Google products (YouTube, Gmail)

Demographics (2013 estimates)● 540 million users ● 60% male, 25% female, 15% other/unknown

Introduction to Twitter

What Is Facebook? A social networking service● Subsidiaries include Instagram and

WhatsApp

Includes access to personal and business profiles, groups/interest lists, instant messaging, and integration with other Google products

Demographics (2015 estimates)● 1.44 billion users ● Fairly even gender divide● 25-34 and 35-44 year olds largest age

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Introduction to Twitter

Is Google Plus a Failed Facebook?

No. Google Plus and Facebook offer different elements for online business growth.Google Plus = SEO, Facebook = Community

Introduction to Twitter

Google My Business

Google My Business: Google’s business pages● Grew from Google Plus Local pages,

which still exist● Formerly known as Google Places

Profile benefits:● Search Engine Optimization● Map feature● Reviews● Displays business information● Free!

Introduction to Twitter

The Value of a Google My Business PageClaiming your Google Plus Local page helps your business to:

● Easily be found by new and returning customers, both on the computer and on mobile devices

● Add SEO-boosting keywords and valuable information like business walkthroughs

● View insights on phone calls, direction requests, and page traffic

● Rank higher in Google’s search results

Introduction to Twitter

How to Optimize Your Google My Business Page

● Announce events or new services

● Keep customers up to date with changes or news about your business

● Engage with your community

● Share content from your website

● Ask for genuine reviews

Introduction to Twitter

How do I get started? ● Go to google.com/mybusiness

o Claim your business’s location from Google Plus Local, or add business

o Pro tip: choose a Local or Service page over a Brand page

● Optimize the page with:o Logo and cover photoo Images of your products or

serviceso Contact info and hours of

operationo A great business description

Introduction to Twitter

Before and After: Google My Business

Introduction to Twitter

Before and After: Google My Business

Introduction to Twitter

Let’s Take a BreakQuestions and scheduling a time for you to go

through your business’s social score!

Introduction to Twitter

Why Is Facebook Important for Business? Your audience is on it! ● 1.44 billion users ● Fairly even gender divide● 25-34 and 35-44 year olds largest age

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A platform for building trust and strengthening relationships

Generate connections and increase word of mouth

Gather insights about customers, making you more efficient at marketing to them (lower marketing expenses)

Boost your SEO

Introduction to Twitter

Optimizing Your Business’s Facebook Page

Focus on engagement first● Post useful information, including

photos, deals, and news to get people to talk about your business

● Sharing community news and creating interactive posts are another way to encourage people to engage with your page.

Introduction to Twitter

Optimizing Your Business’s Facebook Page

Make it easy for customers to find and contact you● Make sure your business’s name,

address, and phone number are consistent with other sites

● Consider adding contact information to hot-button posts

● Use Facebook’s Call to Action button

Introduction to Twitter

Optimizing Your Business’s Facebook Page

Be social!● Share content from your other

social media accounts: photos from Instagram, videos from YouTube or Vimeo, boards from Pinterest, blog posts on Wordpress or Tumblr

● Use @ mentions and hashtags o @: Tag other pages in a posto #: Index posts across the

platform

Introduction to Twitter

Optimizing Your Business’s Facebook Page

Showcase your products and services● Be as relatable as possible: show

people using your products and benefitting from your services and show off new inventory

● Customer testimonials work great, too!

Announce a restock alert● Drives hype for desired, high-

demand products

Introduction to Twitter

Why Things Go Viral

Content should appeal to ethics, emotions, and logic● In an empirical study, emotional arousement

and positivity predicted an article’s success [link]● Amusing stories that were positive and

arousing were shared more than other articles (ditto casting a negative event with a positive spin)

● Create social currency (memes and memetic events)

● Memory-inducing triggers (we share what we’re thinking about - hence listicles)

● Quality of the story itself (“the more you see your story as part of a broader narrative, the better’)

Introduction to Twitter

Case Study: NAPD

Why did this post go viral? ● Humorous, arouses emotions● Creates social currency● A high quality story

What other factors might’ve caused this post to go viral?

Introduction to Twitter

Google Plus, Facebook, and Venly

● Optimize your presence on Google Plus and Facebook with properly sized logo and header images, contact information, and keyword rich descriptions.

● Work one on one to find your audience on Facebook, with advice on what posts to do, hashtags to use, and content to create.

Schedule a free consult and social media assessment to learn how well your business performs on all 10 social media channels.

Introduction to Twitter

Any Questions?

Follow the Berkshire Chamber of Commerce:https://plus.google.com/+BerkshireChamberofCommercePittsfield/

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