Venture Accelerator Partners Sales Prospecting With Social Media 110331

@markeelliott [email protected] http://ca.linkedin.com/in/markedwinelliott

Presentation for

Sales Prospecting With Social Media

Mark ElliottMarch 15, 2011

mailto:[email protected]

http://ca.linkedin.com/in/markedwinelliott



Agenda

• ROI from Social Media• Social Media Tips• Linkedin

• Getting started• Groups• Companies• Other Research

• Twitter• Getting Started• Search

• Other Social Media





ROI for Social Media

• Measure and track benefits• VA Partners benefits

• 3 Deals closed that originated from Social Media

• Opportunities in Funnel $150K+• 50+ meetings booked where first

touch point was Social Media• 25%+ visits to www.vapartners.ca

from SM sources




http://www.vapartners.ca/


Getting Started with Social Media

• Find thought Leaders• @josephfung http://slidesha.re/hInP7g• @LinkedInExpert • @markevans • @soniyamonga • Find your own at http://www.postrank.com/

• Books• Twitterville• Inbound Marketing• Sales 2.0




http://www.linkedin.com/redirect?url=http://www.twitter.com/josephfung&urlhash=cj4r&trk=pro_twit

http://slidesha.re/hInP7g

http://www.linkedin.com/redirect?url=http://www.twitter.com/markevans&urlhash=1xvz&trk=pro_twit

http://www.postrank.com/


Social Media Tips

• On-line does not replace face to face interaction• Understand your audience• Don’t be that person• Share information from others = Good Karma• Avoid automated social media• Understand the differences between platforms• Listen a lot at the beginning• Get started• Spend time everyday





Linkedin Getting Started

• Create a complete profile• http://bit.ly/ezxM8S

• Connect• To people you know• Colleagues• Classmates• Customers

• Join Groups• Create a plan

• Some time everyday• Connect one new a day• Look into groups• Update Status at least once a

week• Network updates




http://bit.ly/ezxM8S


Groups

• Where are your targets?

• Focus on niches• Great research

tool• Marketing could

use as a lead tool• Participate





Companies

• Great research opportunities

• Your connections• New hires and changes• Summary of company• Blog posts and Twitter• Check with your

marketing team• Profile is up-to-date• Employees are connected





Other Research

• Search Key Words• Who has viewed your

profile• Follow prospects and

customers on Twitter• Status updates• Answers• Linkedin Today





Getting Started with Twitter

• Complete personal profile• Desktop/web

• TweetDeck• HootSuite• Twitter.com

• Mobile • Ubersocial• TweetDeck• Twitter branded apps





Create a plan and interact on Twitter

• Think about your target audience and be consistent

• Share others information, don’t just broadcast

• Interact with others• Tweet from events• Help others when possible• Use Hashtags when appropriate• Must be used consistently• Create a plan and stay with it• DM is private• @reply only seen by those

following both





Twitter Research

• Use tools to organize• Create groups and lists

• Customers• Prospects• Thought leaders

• Open searches• Key words• Company • Users





Other Social Media Platforms

• Facebook• Quora• Localmind• Niche groups

• Sprouter

• Others





Contact and Connect

Mark ElliottVenture Accelerator Partners Inc.

tel. 647-401-7156email: [email protected]

Linkedin: http://www.linkedin.com/in/markedwinelliottTwitter: http://twitter.com/markeelliott

www.vapartners.ca





http://www.linkedin.com/in/markedwinelliott

http://www.linkedin.com/in/markedwinelliott

http://twitter.com/markeelliott

http://twitter.com/markeelliott

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Venture Accelerator Partners Sales Prospecting With Social Media 110331

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