Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

VENUS AND SERENA Online Marketing and Print Advertising Campaign

DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

Overview of Campaign

This report recaps our efforts on multiple levels including: •  Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and

Dedicated Emailing were all utilized for the film. •  Social Media Campus Circle utilized its own Social Media channels to promote the film. We

disseminated through our Facebook and Twitter pages along with partner social media communities.

•  Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote

the film through print advertising. • Retail Promotion Campus Circle utilized its relationship in the business community to set up a

retail promotion with the Big 5 Sporting Goods chain.

Venus and Serena Campaign Recap Banner Ad – 213,000 imp., 169 clicks • Trailer - 122 page views

Dedicated Email– 25K+ sent, Opens – 2,521, Clicks – 336 Newsletter Banner Ad #1 – 25K+ emails, 2,445 page views, 38 clicks

Sweepstakes – page views – 1,382, 498 entries Social Media - CC related channels: Facebook – 6,300 Twitter- 2,900 Online Content – 213 page views • Online Calendar - 116 page views Print Ad (2X) - 30k circ./issue, 90k readership, 500 retail/40 schools

Venus and Serena Related Page Views – 6,799 Total Clicks – 543

Big 5 Retail Promotion - 1 10 locations in the L.A. Area – Poster Displays/Counter Cards

Big 5 Retail Promotion - 2 10 locations in the L.A. Area – Poster Displays/Counter Cards

Big 5 Retail Promotion - 3 10 locations in the L.A. Area – Poster Displays/Counter Cards

Big 5 Retail Promotion - 4 10 locations in the L.A. Area – Poster Displays/Counter Cards

Big 5 Retail Promotion - 5 10 locations in the L.A. Area – Poster Displays/Counter Cards

Big 5 Retail Promotion - 6 10 locations in the L.A. Area – Poster Displays/Counter Cards

Big 5 Retail Promotion - 7 10 locations in the L.A. Area – Poster Displays/Counter Cards

Big 5 Retail Promotion - 8 10 locations in the L.A. Area – Poster Displays/Counter Cards

Big 5 Retail Promotion - 9 10 locations in the L.A. Area – Poster Displays/Counter Cards

Big 5 Retail Promotion - 10 10 locations in the L.A. Area – Poster Displays/Counter Cards

Big 5 Retail Promotion - 11 10 locations in the L.A. Area – Poster Displays/Counter Cards

Print ad #1 in Campus Circle Circulation – 30K Readership – 90K

Distribution – 500 retail outlets and schools in L.A.

Print ad #2 in Campus Circle Circulation – 30K Readership – 90K

Distribution – 500 retail outlets and schools in L.A.

Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The

banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 213K. Clicks – 169.

Dedicated Email

Delivered – 25,273 Opened – 2,521

Clicks – 336

Online Content

Page Views – 213 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Campus Circle

Newsletter Emails – 25,453 Opens – 2,445

Total V&S Clicks – 38

Online Calendar

Post

Page Views – 116 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Venus and Serena Trailer

Page Views – 122 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Sweepstakes Page Views – 1,382

Entries – 498 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Sweepstakes - Age

Sweepstakes - Ethnicity

Sweepstakes - Gender

Sweepstakes - Status

Social Media Posts

Facebook – 6,300 likes Twitter – 2,900 followers