EXECUTIVE SUMMARY
The official website for Venus Attraction is developed to pursue the most convenient
service for customers as well as maximizing the company’s profits in the long run.
§Venus Attraction: -Just like the “Final Fantasy”, we’re attractive and addictive-§
3 key words that best describe our website:
• Attractive
• Organized-theme
• Interactive
Venus Attraction official website is the next step for the company to expand the
company’s visibility on a global platform and improve remarkable selling. When the target
audience visits the webpage, it is not all about shopping anymore. It’s the great experience for
web visitors that we are shooting for. We offer the audience the ultimate experience that they can
only find by visiting the webpage.
The site has impressive visual appeal with beautiful designed graphics and professional
pictures. We expand the company name to not only the store target markets but also to internet
users as well whether or not they’re fashion conscious. For those that want to save the picture of
their favorite shoes or piece of clothing, thumbnail sketches of photos are provided to minimize
download times. Contains are also well organized to offer web visitors the shortest way getting
to the point. “Your visual Self” is fun interesting game allowing the audience to try on clothes
(which available for selling online and in-store) through virtual models that they can create it
themselves. It is also a way for them to see how they look like on their favorite dress or jeans
available in store. That way they can be more certain about ordering merchandise online without
worrying about how they look like having them on.
***END***
MARKETING OBJECTIVES
Marketing Objectives Break-down Actions
1.Expose the store’s name
worldwide
ü Using effective search engines : Google, MSN.
ü The Site is translated into different languages: English,
Chinese, and Italian.
ü Get involve and have direct link to Social Net Work
sites (facebook and twitter)
2. Enhance customers’ service ü Attractive graphics and flash
ü Create a blog for fashion lovers and inform people
about new trends (“Trends” section)
ü Interactive game (Your Virtual Self) get web visitors
entertained, also help them to see how they look like
trying clothing on
ü Secure the site from pop-up ads and mouse trapping
ü Easy navigation (“Home” and “Search” buttons in
every page, Site Map)
3. Improve revenue through
online-selling
ü Easy shopping through secure online transaction
(Secure shopping cart)
ü Offer worldwide shipping with variety shipping
selection
4. Build store image ü Attractive color scheme, beautiful graphics relevant to
the store’s image. (Sexy, sophisticated and classic.
Color: Black, Gold and white)
5. Lower operating cost ü Less expensive than printing and advertising costs
ü Web-based FAQ , status report, product specification:
lower the number of customer service call, save labor
costs.
6. Build relationship with
potential customers who aren’t
ready to buy immediately
ü Blogs forums
ü Email newsletter
ü Regularly updated features and article (every week)
CONSUMER PROFILE
Demographics:
Store’s main
target market
ü Female (primary): 18 to 60
ü Male (secondary): 18+
ü Tourists (store located on Fifth Ave New York City)
ü Occupation: college students, store sale associate, store managers,
college professors, business men and women
ü Generation: baby boomers, generation X, generation Y
ü Income: $40.000
ü Ethnic Diversity: White, Asian, Hispanic, Black, Collar,
Europeans, Mix
ü Social class: upper class, middle class, mid-upper class, working
class.
ü Married status: single, married with kids, married with no kids.
Official Website
demographics
ü Fashion lovers
ü Internet users
ü Worldwide potential customers that don’t have a chance to visit
the actual store
Psychographics:
ü Sport: Golf, Swimming, Jogging.
ü Spending habits: spend considerable amount of money for appearance: clothing,
make ups, hairs.
ü Technology addict: Internet, Ipod, Iphone.
ü Value: appearance, status, culture.
ü Shopping preference: high quality clothing and brand loyalty.
ü Watch: BBC America, New Street Week, Independent film channel, Good
Morning America, CSI New York
PURSUASIVE DEFENSE
Here are some major reasons why Venus Attraction official Website is essential.
Reasons Why
1. It’s hard for
the business to
compete
without
having a
website.
Adults spend 3.8 hours/day online and the internet represents 32.5% of daily
media (from Research Brief). It’s a limit in numbers of people walking by the
store and counting the traffics in-store is even more limited. It’s very
challenging to compete while the competitors expose the business’s images to
the millions and our numbers only go to the thousands.
2.A great way
to keep check
where the
traffics go
strong or
weak.
Through online-selling, we can keep track of which location has the most
selling transactions. This information can be helpful for store expanding. Page
Impression can also be used for checking the effectiveness of the business as
well as the website itself.
3.Building
relationship
with
customers
The website provide blogging, News, online catalog and especially gaming
that entertain web visitors and encourage them to visit the site more often.
There’s also a link to Venus Attration Facebook account which hit more of the
younger market (71% young adult say they can live without facebok-inline
media daily
4.Helping the
business
building store
image
Window display and instore interior is not enough to push impression about
store‘s image in consumers’ mind. Most people don’t have time to visit the
store twice a week even if they want to, but it takes so much less time for
consumers to access to the website as many time as they want
URL www.venusattraction.com
ISP Host ASP Hosting Service
We chose this Hosting Service because:
ü They have good credibility in the business
ü Affordable price
ü Partnership with Microsoft for Microsoft ASP.net Hosting Advance
program
Search Engine Google, Yahoo and MSN
10 key words that we will license for Search Engine Placement:
Venus Attraction-Venus store- Your Virtual Self game- Venus New York-
Venus clothing line- Venus Attraction boutique-Venus Fifth Ave- great
boutique fifth ave- Venus designer clothing- Attraction high end boutique.
Budget Sheets
Total : first year: $4,860
Every year: $1,860
Estimate Costs
Photography $800
Web designer $3000
Secure Cart $30/month
Put URL in magazine $400/year
Maintenance $300/year