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Improve local search and advertising business thanks to reputation
Improve local search and advertising business thanks to reputation
“Geolocation is fine, but not enough…”
Help your users to choose a businessHelp your users to choose a business
“and is not a USP anymore”
Help your users to choose a businessHelp your users to choose a business
Ratings are part of the solution…Ratings are part of the solution…
69 7065
50
37
68
89
37 4036 36
24
60
89
0
10
20
30
40
50
60
70
80
90
100
TV Radio Outdoor Sponsorships ProductPlacement
Consumerposts on
board
Otherconsumers
Believers Skeptics
Trust in
consumers
growsTrust in
consumers
grows
“Indicate your level of trust in the following ads”
Source : © Forrester Research and Intelliseek - 2009
“Companies generally tell the truth in ads”
because social shopping is booming !because social shopping is booming !
“User Generated Content is hard to manage”
But it is not your core businessBut it is not your core business
How to increase the volume of ratings and reviews ?
How to be sure the content is appropriate and useful?
How to get reliable information to rank businesses?
How to monitor and control fraud attempts ?
How much time and money will it take ?
1
2
3
4
5
A white label service provided by an
organization which is specialized in reputation
management for 2006
All ratings are analyzed to monitor each
business reliability and get a unique trust index
Instead of costing money, the Venyo reputation management service is a new source of revenues
Only customers who really buy some of their products or services can rate businesses
“A unique reputation management service”
Venyo developed a B2B solutionVenyo developed a B2B solution
The Vindex™“The trust index based on customers evaluations”Customers-generated reputation guaranteed by a third party
Venyo productVenyo product
78%
The Vindex will help users to search...The Vindex will help users to search...
“7 plumbers have a good reputation in Waterloo”
and to choose a trusted advertiser !and to choose a trusted advertiser !
Step 1 - The Vcard (advertiser identification)The only gateway to the evaluation process
The evaluation processThe evaluation process
Detail of the Vcard
The evaluation processThe evaluation process
My Business Ltd Tel : 020 7218 3292Fax : 020 7218 3293
Awful = 1/5Poor = 2/5
Average = 3/5Good = 4/5
Excellent = 5/5
COULD YOU PLEASE RATE OUR BUSINESS ?
Quality How good was the product or service ?
Reliability How well did we meet your expectations, when you expected it ?
Value How good was the quality compared to price ?
Imperial House, 13-15 Kingsway London, WC2B 6UN
Text the code FHLM DXZA to 3223*Following by your evaluation from 1 to 5 for these 3 criteria
Example : FHLM DXZA 4354 = Good quality 3 = Average reliability 5 = Excellent value* 0,15 € /SMS
Step 2 - The SMS (user identification)The evaluation has to be done by SMS
How does it work ?
1. SMS the Vcode with the 3 digits evaluation to 3223
2. SMS back with confirmation and credentials to review online
3. Login with phone number and Vcode to write a review
The evaluation processThe evaluation process
The evaluation process - overviewThe evaluation process - overview
The Vcard The Vcard
1
SMS HTTPSOAPFTP
32
Web Web
Mobile Mobile
ADVERTISER
USER
1. Quality : 4/52. Reliability : 3/5
3. Value : 5/5
FHLM DXZA 435
Server ClusterServer Cluster
CONSUMER
Only consumers can ratebusinesses by SMS on 3 performance criteria
Ratings are processed to get a unique trust index and to cope with fraud
Users can rank and find reliable businesses or services in their area
The proposed workflow stepsThe proposed workflow steps
Step 1Step 1 Step 2Step 2 Step 3Step 3 Step 4Step 4 Step 5Step 5
The YP sales force promote & sell the reputation service
The advertisers give the Vcards to their customers
YP displays the reputation on her Web and Mobile Platforms
Venyo produce and ship the customized Vcards to the professionals
Venyo process the ratings and get a unique trust index
What are YP benefits What are YP benefits
OutsourcingOutsourcing
Thanks to Venyo, YP adds costless and effortless the best reputation management service available on the market
Thanks to Venyo, YP adds costless and effortless the best reputation management service available on the market
FidelizationFidelization
Thanks to this unique USP and highly valuable information for the customers , YP will remain the reference in local search
Thanks to this unique USP and highly valuable information for the customers , YP will remain the reference in local search
RevenuesRevenues
More traffic to the YP Plateforms means more customers sended to the advertisers and more sales for the YP
More traffic to the YP Plateforms means more customers sended to the advertisers and more sales for the YP
AcquisitionAcquisition
The reputation management service will attract more advertisers with low acquisition costs (viral marketing)
The reputation management service will attract more advertisers with low acquisition costs (viral marketing)
