Vermont Travel Industry Conference Evaluation

Annual MeetingJanuary 11, 2008

Number of Participants

Total Regis-tered

Pre-Registered Walk-Ins0

100

200

300

400

500

200720062005

Number of Sponsors

Total Gold Silver Bronze Non-Profit05

1015202530354045

200720062005

Response Rate (%)

2007 2006 2005 2004 2003 2002 200105

10152025303540

Attendee Survey Method

Paper Questionnaire Web Survey0

10

20304050

6070

200720062005

Info from VTIC Will Improve:

Sales/Marketing 69%

Networking 66%

Resource Use 40%

Customer Satisfaction 33%

Profitability 23%

Organization of Conference

Excellent70%

Good29%

Fair1%

Date of Conference

Excellent44%

Good40%

Fair14%

Poor1%

Sponsor ExhibitsExcellent

26%

Good60%

Fair14%

Silent AuctionExcellent

18%

Good49%

Fair28%

Poor5%

Value for Your Expenditure

Excellent39%

Good54%

Fair5%

Poor2%

Maximum Registration Fee Increase

No in-crease25%

$10 22%

$25 33%

$50 11%

Other9%

Conference Web Site

Excellent35%

Good57%

Fair7%

Poor1%

Hotel Ambiance

Excellent47%

Good44%

Fair7%

Poor1%

Hotel Comfort and Service

Excellent51%

Good43%

Fair6%

Seating-Lighting-Temperature

Excellent34%

Good55%

Fair9%

Poor1%

ProgramBill O’Neal 2.88VDTM Update 2.9525th Anniversary Celebration 2.96Jim Miller 3.18Costas Christ 3.26

Session Survey ResultsSession No.

AttendeesPractical

Application

Offer Again?

Google Analytics

60 4.5 4.8

Newsletter & Email

Marketing

56 4.6 4.8

Marketing to Women

55 4.2 4.6

What did you like most?• Networking• Workshops• Costas Christ• Jim Miller• “I took practical ideas away from every

session. I brought home materials to share with my organization that are useful!”

What did you like least? Suggestions?• “Lack of mixing people up – opportunities

to be introduced to others.”• “…same as last year…”• No wireless internet access.• Need handouts for all sessions.• More traffic needed in exhibit hall.• “…why aren’t all conference materials

made locally…?”• Invite more legislators.

Topics for next year• Marketing (197)• Research/Trends (134)• Customer Service (115)• Partnerships (109)• Sustainable Tourism (105)• Public Relations (97)

Suggestions for next year• Beginner and expert levels of

web/email• SEO, Google analytics, Constant

Contact• Branding• Global climate change – next steps?• Welcome centers• Marketing to minorities and other

niches (younger markets, women)