MOVE IT AUS CAMPAIGN MINI TOOLKIT CONTENTS
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VERSION 1.0
CAMPAIGN MINI TOOLKIT
MOVE IT AUS CAMPAIGN MINI TOOLKIT INTRODUCTION
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Move It Aus is a marketing campaign designed to encourage all Australians to Find 30 minutes of heart rate raising physical activity each day. The campaign aims to support Sport Australia’s commitment to improve the health and wellbeing of Australians and make communities stronger through sport and physical activity. Our long term objective is by 2030 have 15% more Australians participating in at least 150 minutes of moderate to vigorous activity each week. So let’s MOVE IT AUS!
For more information about the Visual Identity please call +613 9080 3028 or email [email protected]
HELLO
MOVE IT AUS CAMPAIGN MINI TOOLKIT CONTENTS
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S01 OUR LOGOS
Move It Aus 05
Stacked 05
Inline 07
Things to avoid 09
Find Your 30 10
Dark background 10
Light background 11
Things to avoid 12
ASC & Sport Australia 13
Flag variations 14
Flag device minimum size 15
Call to actions 16
Fonts 17
Gotham 17
Hudson 18
Colours 19
Palette 19
S02 EXAMPLES
Signage 21
Transport 22
Postcard 23
Advert 24
Social media 25
MOVE IT AUS SECTION 01
4VERSION 1.0
CAMPAIGN MINI TOOLKIT
S01OUR CAMPAIGN DEVICES
OUR CAMPAIGN DEVICES
MOVE IT AUS CAMPAIGN MINI TOOLKIT SECTION 01
OUR CAMPAIGN DEVICESVERSION 1.0 5
MOVE IT AUS STACKED
The Move It Aus logo must always be represented with the Sport AUS logo.
Vertical MOVE IT AUS logo, only ever used when locked-up as shown with a signed-off sports person image.
Note how ‘MOVE IT’ type falls in behind sports person and ‘AUS’ falls in front casting a slight shadow.
MOVE IT AUS CAMPAIGN MINI TOOLKIT SECTION 01
VERSION 1.0 6OUR CAMPAIGN DEVICES
MOVE IT AUS - Negative - Full Colour.
MOVE IT AUS - Positive - Mono.
MOVE IT AUS STACKED VARIATIONS
MOVE IT AUS CAMPAIGN MINI TOOLKIT SECTION 01
OUR CAMPAIGN DEVICESVERSION 1.0 7
MOVE IT AUS INLINE
(A) Horizontal MOVE IT AUS logo, no sports person.
(B) Horizontal MOVE IT AUS logo with sports person - should never be used in static instances, only when animated and can finish with version A. Please only use agreed, offical sports person lock-ups.
MOVE IT AUS CAMPAIGN MINI TOOLKIT SECTION 01
VERSION 1.0 8OUR CAMPAIGN DEVICES
MOVE IT AUS INLINE VARIATIONS
MOVE IT AUS CAMPAIGN MINI TOOLKIT SECTION 01
OUR CAMPAIGN DEVICESVERSION 1.0 9
MOVE IT AUS THINGS TO AVOID
DistortedThe logo should never be manipulated, stretched, distorted or cropped.
ImageryThe logo should never be used on a photographic background.
BackgroundNever use the full colour version of the logo on any colour other than white.
AmendedThe relationship between SPORT and AUS should never be changed.
ColourThe logo colours should never be switched or changed. Supplied logos must be used at all times.
EmbellishmentThe logo should never have drop shadows or other virtual embellishments added.
MOVE IT AUS CAMPAIGN MINI TOOLKIT SECTION 01
VERSION 1.0 10OUR CAMPAIGN DEVICES
FIND YOUR 30 DARK BACKGROUND
The Find Your 30 logo must always be represented with the Sport AUS logo.
MOVE IT AUS CAMPAIGN MINI TOOLKIT SECTION 01
OUR CAMPAIGN DEVICESVERSION 1.0 11
FIND YOUR 30 LIGHT BACKGROUND
MOVE IT AUS CAMPAIGN MINI TOOLKIT SECTION 01
OUR CAMPAIGN DEVICESVERSION 1.0 12
FIND YOUR 30 THINGS TO AVOID
DistortedThe logotype should never be manipulated, stretched, distorted or cropped.
ImageryTake care when placing the logo over an image. It should never obscure the focus of the picture/footage.
ColourThe logo should never be placed on an unspecified brand colour.
AmendedThe logo should not be altered in any way.
ColourThe logo brand colours should not be switched in their position.
EmbellishmentThe logo should never have drop shadows or other graphic effects added.
MOVE IT AUS CAMPAIGN MINI TOOLKIT SECTION 01
OUR CAMPAIGN DEVICESVERSION 1.0 13
When required, the Sport Australia logo will appear co-branded with the Australian Sports Commission logo.
Co-branded logos will use a simple vertical bar to visually separate the two brands.
Details for co-branded relationship are as demonstrated in the grid below.
The minimum width of the ASC crest on stationery and larger items must be 20mm. Online advertisements however only require the ASC crest to have sufficient contrast with the background and to be of a clearly read and legible size.
0.25
1
3
4.25
667.6 3
16.6
1.4
Divider line thickness =0.1 (Note divider line must be black)
1.5
3.5
0.6
0.25
1
3
6
3.3
4.25
9.5
Divider line thickness =0.1
(Note divider line must be black)
0.95
0.95
ASC & SPORT AUSTRALIA LOGO
MOVE IT AUS CAMPAIGN MINI TOOLKIT SECTION 01
OUR CAMPAIGN DEVICESVERSION 1.0 14
As a graphic element, the co-branded Sport Australia logo can also be displayed within a flag device. This can be used when the logos need isolation from additional imagery. The flag device must use a navy background and a white divider line. The minimum width of the ASC crest on stationery and larger items must be 20mm. Online advertisements however only require the ASC crest to have sufficient contrast with the background and to be of a clearly read and legible size.
The flag lock-up should, where possible, always be positioned to bleed off left, right or top edges of any layout and never floated away from the edge.
There is a special small size available. This should only be used on smaller sized placements, such as digital display banners, to aid legibility.
Pag
e ed
ge
Primary Flag Device (Left Side)
Pag
e ed
ge
Primary Flag Device (Right Side)
Page edgeASC & SPORT AUSTRALIA LOGO FLAG FLAG VARIATIONS
MOVE IT AUS CAMPAIGN MINI TOOLKIT SECTION 01
OUR CAMPAIGN DEVICESVERSION 1.0 15
20mm
28mm
50mm 15mm20mm
53mm
14mm
Pag
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ASC & SPORT AUSTRALIA LOGO FLAG DEVICE MINIMUM SIZE
The minimum width of the ASC crest on stationery and larger items must be 20mm. Online advertisements however only require the ASC crest to have sufficient contrast with the background and to be of a clearly read and legible size.
MOVE IT AUS CAMPAIGN MINI TOOLKIT SECTION 01
OUR CAMPAIGN DEVICESVERSION 1.0 16
Search promptOur primary call to action, to be used on all forms of advertising where there is no direct click through available (eg. print, TV)
ButtonOur secondary call to action, to be used on all forms of advertising where there is a direct click through available (eg. banner ads)
Campaign Social HandlesUsed in conjunction with one of the above, and only where space allows and it doesn’t detract from main messaging.
@SportAUS
sportaus.com.au/findyour30
@sportaustralia
Sport Australia
@SportAUS
CALL TO ACTIONS
Clear call-to-actions are very important throughout our communications. Please be consistent where possible and maintain clear signposting for users.
There are currently three main forms of call-to-action used depending on the location.
MOVE IT AUS CAMPAIGN MINI TOOLKIT SECTION 01
OUR CAMPAIGN DEVICESVERSION 1.0 17
FONTS GOTHAM Gh
AaBbCcDd01234 AaBbCcDd012340123456789Gotham Black Gotham Bold Gotham Book Gotham Light
Gotham Black Italic Gotham Bold Italic Gotham Book ItalicGotham Light Italic
We use two typefaces for our communications, Gotham and Hudson NY.
On all print and screen graphics, long form body copy should always be set in Gotham and its variants.
The exception to this rule is when setting headlines and sub-headlines in advertising; in these cases Hudson NY may be carefully used. Hudson NY should never be used for longer form copy and it should be only set by a designer.
Communications should use the Bold, Book and Light weights of the Gotham typeface.
Light should be used for headlines and Bold for subheads. Book should be used for all body copy.
Type should be set at the default values for the Gotham typefaces. In some circumstances it may be necessary to adjust the spacing between individual characters manually.
MOVE IT AUS CAMPAIGN MINI TOOLKIT SECTION 01
OUR CAMPAIGN DEVICESVERSION 1.0 18
FONTS HUDSON HD
Arial Regular Arial Bold
Arial Italic Arial Bold Italic
AaBbCcDd01234 0123456789
MOVE IT AUS and FIND YOUR 30 advertsing should use the Hudson NY typeface.
Manipulating the typeface is prohibited. Stretching, condensing, outlining and drop shadow must never be used.
Type should be kerned tightly at -25 letter spacing. A small amount of individual letterspacing may be required.
The leading on headlines should be x1 in most cases to keep a tight blocky feel.
MOVE IT AUS CAMPAIGN MINI TOOLKIT SECTION 01
OUR CAMPAIGN DEVICESVERSION 1.0 19
Green Pantone® 367 C41 M0 Y68 K70R158 G207 B124
Hex 9ecf7c
30% Black C0 M0 Y0 K30
R198 G198 B198Hex bcbec0
BluePantone® 305 C54 M0 Y6 K70
R100 G203 B232Hex 64cbe8
NavyPantone® 2767
C100 M90 Y10 K70R0 G0 B51
Hex 000033
GoldPantone® 7549 C0 M22 Y100 K0R255 G199 B9
Hex ffc709
COLOURS PRIMARY, SECONDARY PALETTES
Primary
Secondary/Tertiary
Move it Aus has two master colours which are used for branding and backgrounds. It also has three secondary colours which are used for typography and supporting graphics.
Tints of these colours can be used where required.
MOVE IT AUS
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CAMPAIGN MINI TOOLKIT
EXAMPLES
S02SECTION 02
EXAMPLES
MOVE IT AUS CAMPAIGN MINI TOOLKIT SECTION 02
EXAMPLESVERSION 1.0 21
SIGNAGE
Our campaign devices must always be represented with the Sport AUS logo.
MOVE IT AUS CAMPAIGN MINI TOOLKIT SECTION 02
EXAMPLESVERSION 1.0 22
TRANSPORT
MOVE IT AUS CAMPAIGN MINI TOOLKIT SECTION 02
EXAMPLESVERSION 1.0 23
POSTCARD
MOVE IT AUS CAMPAIGN MINI TOOLKIT SECTION 02
EXAMPLESVERSION 1.0 24
Let’s Target at least 30 minutesof heart-rate raising physicalactivity a day.
sportaus.gov.au/fi ndyour30
ADVERT
MOVE IT AUS CAMPAIGN MINI TOOLKIT SECTION 02
EXAMPLESVERSION 1.0 25
Mobile 300 x 50px
Athletes fade out to reveal ‘Move It Aus’ words.
End frame
Variety of 4x athletes animate through.
Pause on frame Transition effect
Variety of 4x athletes animate through. End Frame As screen scrolls downwards, athletes rotate through.
SOCIAL MEDIA
Leverrier Street Bruce ACT 2617 PO Box 176 Belconnen ACT 2616
+61 2 6214 1111 [email protected]
SportAUS.gov.au
@sportaustralia
@SportAUS
Sport Australia
Sport Australia
@SportAUS