9
2610 Kilihau St. Honolulu, HI 96819 808-836-WORK www.higoodwill.org [email protected] | 1 Version 3.13.12
2610 Kilihau St. Honolulu, HI 96819 808-836-WORK www.higoodwill.org [email protected] | 1
Version 3.13.12
2610 Kilihau St. Honolulu, HI 96819 808-836-WORK www.higoodwill.org [email protected] | 2
Event Details
EVENT NAME
Goodwill Goes GLAM! “Talent Showcase & Treasure Marketplace”
OFFICIAL LOGOS
PLACE
Neal S. Blaisdell Center Exhibition Hall, Honolulu, Hawaii
TITLE ACTIVITIES, DATES AND TIMES
High Fashion VIP Night Thursday, Aug. 23, 2012
Includes Gala Dinner & Fashion Show, plus After Party & Pre-Sale
Treasure Marketplace Friday, Saturday & Sunday, Aug. 24-26, 2012
Three sales days plus Interactive Activities, Exhibits,
Stage Presentations and Training Rooms
EXPECTED PARTICIPANTS
High Fashion VIP Night 600
Treasure Marketplace 5,000 – 10,000
FEES
High Fashion VIP Night $200 Premium Ticket
$70 “VIP” Fast Pass Ticket*
VIP Table Sponsorship Levels Ranging $2,000 - $20,000
Treasure Marketplace $25 Fast Pass Ticket
Standard Door Tickets
*Does not include dinner. Requires online purchase.
Goodwill Goes GLAM! Steering Committee
HONORARY CHAIRPERSON
Dr. Nancie Caraway
STEERING COMMITTEE ADVISORY
Bryan Andaya L&L Hawaiian BBQ Paula Chang
First Hawaiian Bank Malcolm Lau Bank of Hawaii Janna Nakagawa HMSA Paula Rath Paularath.com Laura Robertson Smith
Goodwill Industries of HI Becki Ward Ward Research Gwen Yamamoto Lau,
Hawaii Community Reinvestment Corp
*Additional Community Members participating in 2012.
2610 Kilihau St. Honolulu, HI 96819 808-836-WORK www.higoodwill.org [email protected] | 3
Goodwill Goes GLAM! Event Overview
WHAT TO EXPECT
Goodwill Industries of Hawaii (GIH) presents its inaugural Goodwill Goes GLAM!, an unprecedented venue combining a marketplace of more than 50,000 reusable treasures with interactive daily activities that showcase job talent and career pathways specific to Hawaii’s fashion, retail and style industries. Fashion Treasure-hunters from throughout Hawaii will converge on the three-day, more than 20,000 square-foot Treasure Marketplace offering glamour, vintage, and select items for sale. Kicking it off will be an exclusive High Fashion VIP Night, which will include a Gala Dinner and Fashion Show, plus an After Party and Pre-Sale for Fast Pass holders. The Fashion Show will feature Hawaii’s top stylist and model talent, unveiling outstanding “looks” fashioned with items found at local Goodwill retail outlets and partner stores.
Mirroring this exciting marketplace, interactive daily activities will advocate the strengthening of Hawaii’s fashion, style and retail workforce. It will serve as a representative showcase of all of the industries Goodwill’s nonprofit workforce programs aim to support. Daily activities will include:
Glamway Catwalk stage presentations on topics such as “professional dress” and “job readiness”
Hosted training tracks and career pathways
Awarding “best of the best” contest winners who reused and recycled goods from items in Goodwill stores
Daily drawing shopping spree winners
Specialty talk story lounges with fashion, retail and style experts.
WHY THIS IS IMPORTANT & WHO DOES IT HELP? After 19 years of successful annual events, Goodwill is proactively transitioning to a larger venue to reach a more diverse public, broaden its program impact and heighten public awareness of its services. Recent surveys and anecdotal discussions show that more than 78% of the general public in Hawaii identifies with the Goodwill brand, yet many lack knowledge of how Goodwill’s retail operations fund educational,
employment placement and training service programs, and/or how they can take advantage of those services. By increasing the public’s understanding of what Goodwill’s nonprofit mission achieves, and providing a fun, innovative event and retail experience, we aim to retain and find new supporters of Goodwill’s mission. In 2010, Goodwill helped more than 13,000 people in Hawaii through its nationally accredited education, employment and career development programs, and aided 1,667 people in finding employment in the local community. Key communities serviced include the economically disadvantaged, Pacific Islander immigrants, individuals with criminal histories, at-risk youth and the developmentally disabled.
HOW THIS EVENT WILL BENEFIT YOUR BUSINESS
The event will provide sponsors and supporters with opportunities through multiple activities that give access to thousands of new customers. These include: Branding: Event Sponsor Placement
Inclusion in 2011 and 2012 quarterly campaigns leading up to Goodwill Goes GLAM! week (press releases, traditional and social media advertising, promotional contests, sweepstakes and onsite event placement)
Community Recognition: Advocating Goodwill’s mission
Recognition as an advocate of Goodwill’s nonprofit mission and strengthening Hawaii’s fashion, style and retail workforce
Exclusive Activity: Event Week Exclusive event week activities that brand the underwriting sponsor and provide further marketing opportunity to reach targeted niche audiences and event ticket holders
Meets Business Objectives: Cultivate Relationships An affordable focal event for sponsors to use in the cultivation of relationships with clients, employees, vendors and partners
Reporting: Post-Event Week Attendance metrics, target analytics data for traditional and social media, demographic info
2610 Kilihau St. Honolulu, HI 96819 808-836-WORK www.higoodwill.org [email protected] | 4
Benefits Summary Sponsors have many opportunities to participate and benefit from the Goodwill Goes GLAM! event. See the following pages for detail.
Emerald
$10,000
Sapphire
$5,000
Ruby
$3,000
Crystal
$2,000
Company Name & Logo Listed on all
Promotional Materials
Company Name Listed on all
Promotional Materials
Company Name & Logo Listed in all
Social Media
Company Name Listed in all Social
Media
Ad in Event Program Full-page 1/2 page 1/3 page 1/4 page
Acknowledgment in Newspaper Insert
Logo in Event Program
Exhibit Booth 20 x 20 10 x 10
Prominent Signage
Opportunity to Offer Giveaway at the
Stage Podium
Acknowledgment from the Glam Stage
Verbal Mention during the day
Opportunity to Provide Training in the
Training Tracks rooms
Complimentary Event Tickets 30 16 6 4
Complimentary $25 Fast Pass tickets 16 10 4 4
Priority Placement for Table of Ten
Table of Ten
Prominent Signage
Verbal Mention during the Program
Oportunity to Provide an Item for the
Guests' Favor Bag
Television: A minimum of 46 30-second
ads
Radio: A minimum of 100 30-second
ads
Exclusive Blog Article
Monthly Social Media (Facebook,
Twitter, etc)
Sponsorship
Benefits
Ove
rall
Ben
efit
sM
edia
Trea
sure
Mar
ketp
lace
Hig
h Fa
shio
n V
IP N
ight
2610 Kilihau St. Honolulu, HI 96819 808-836-WORK www.higoodwill.org [email protected] | 5
Sponsorship Levels and Benefit Opportunities
Emerald Sponsor $10,000 Sapphire Sponsor $5,000 Ruby Sponsor $3,000 Crystal Sponsor $2,000
*Acceptance of in-kind donations will be reviewed on a case-by-case basis.
Emerald Sponsor $10,000
Acknowledgment of sponsorship (name and logo placement on Goodwill Goes GLAM! printed materials)
Mention in a minimum of 46 30-second TV ads Mention in a minimum of 100 30-second radio
ads Full-page advertisement in the Goodwill Goes
GLAM! program booklet Acknowledged as Emerald sponsor in
newspaper special insert Recognition as Emerald sponsor and logo
placement on Goodwill Goes GLAM! website, with link to homepage
Regular messaging via GIH’s Facebook, Twitter, YouTube, blog article, e-mail announcements and mobile marketing
Post-event tracking report High Fashion VIP Night (August 23, 2012)
Table of 10 with priority placement
Banner display
Acknowledgment as sponsor via onstage announcements
Treasure Marketplace (August 24, 25, 26, 2012)
One 20’ x 20’ exhibit space
Banner display
Emerald sponsor recognition throughout Treasure Marketplace Days via promo handouts and periodic announcements
30 complimentary tickets
16 complimentary $25 Fast Pass tickets
Sapphire Sponsor $5,000
Acknowledgment of sponsorship (name and logo placement on Goodwill Goes GLAM! printed materials)
Mention in a minimum of 46 30-second TV ads
Mention in a minimum of 100 30-second radio ads
Half-page advertisement in the Goodwill Goes GLAM! program booklet
Acknowledged as Sapphire sponsor in newspaper special insert
Recognition as Sapphire sponsor and logo placement on Goodwill Goes GLAM! website, with link to homepage
Regular announcements via GIH’s Facebook, Twitter, YouTube, blog acknowledgment, e-mail announcements and mobile marketing
Post-event tracking report High Fashion VIP Night (August 23, 2012)
Table of 10
Banner display
Acknowledgment as sponsor via onstage announcements
Treasure Marketplace (August 24, 25, 26, 2012)
One 10’ x 10’ exhibit space
Banner display
Sapphire sponsor recognition throughout Treasure Marketplace Days via promo handouts and periodic announcements
16 complimentary tickets
10 complimentary $25 Fast Pass tickets
2610 Kilihau St. Honolulu, HI 96819 808-836-WORK www.higoodwill.org [email protected] | 6
Ruby Sponsor $3,000
Acknowledgment of sponsorship on Goodwill Goes GLAM! printed materials
Third-page advertisement in the Goodwill Goes GLAM! program booklet
Acknowledged as Ruby sponsor in newspaper special insert
Recognition as Ruby sponsor on Goodwill Goes GLAM! website, with link to homepage
Periodic announcements via GIH’s Facebook, Twitter, YouTube, blog acknowledgment and e-mail announcements
Post-event tracking report
High Fashion VIP Night (August 23, 2012) Table of 10 Banner display Acknowledgment as Ruby sponsor via
onstage announcement Treasure Marketplace (August 24, 25, 26, 2012) Banner display Ruby sponsor recognition throughout
Treasure Marketplace Days via promo handouts and periodic announcements
6 complimentary tickets 4 complimentary $25 Fast Pass tickets
Crystal Sponsor $2,000
Acknowledgment of sponsorship on Goodwill Goes GLAM! printed materials
Quarter-page advertisement in the Goodwill Goes GLAM! program booklet
Acknowledged as Crystal sponsor in newspaper special insert
Recognition as Crystal sponsor on Goodwill Goes GLAM! website, with link to homepage
Periodic announcements via GIH’s Facebook, Twitter, YouTube, blog acknowledgment and e-mail announcements
Post event tracking reports High Fashion VIP Night (August 23, 2012)\ Table of 10 Acknowledgment as Crystal sponsor via
onstage announcements Treasure Marketplace (August 24, 25, 26, 2012) Crystal sponsor recognition throughout
Treasure Marketplace Days via promo handouts and periodic announcements
4 complimentary tickets 4 complimentary $25 Fast Pass tickets
2610 Kilihau St. Honolulu, HI 96819 808-836-WORK www.higoodwill.org [email protected] | 7
2610 Kilihau St. Honolulu, HI 96819 808-836-WORK www.higoodwill.org [email protected] | 8
Solicitation Confirmation Form
Yes, we will support Goodwill Goes GLAM!
Return this form to the contact info below:
Company Name (To be used in all media)
Address
City State Zip
Contact Name
Job Title
Telephone Email
Sponsorship Levels:
Emerald Sponsor □ $10,000
Sapphire Sponsor □ $5,000
Ruby Sponsor □ $3,000
Crystal Sponsor □ $2,000
Ticket Sales @ $2 Daily Door (500 min or $5 each), @ $25 FAST PASS,
@ $70 VIP Night FAST PASS = Total $
Payment Information
□ Check enclosed, payable to Goodwill Industries of Hawaii
□ Invoice us! Anticipated payment date: Month Year
□ Credit Card – Please fill out the information below:
Credit Card Type □ MasterCard □ Visa □ Discover □ AMEX
Credit Card No. Expiration Date
Security Code (this is typically on the back of the card) _
Cardholder Name
Signature Additional Contact: (Person responsible for providing logo and text copy for media benefits.)
□ Same as Above □ Additional contact name
Telephone Email
New Updates: For ongoing updates, visit our event website: www.higoodwill.org Goodwill Goes GLAM! A Talent Showcase and Treasure Marketplace to serve Goodwill Industries of Hawaii’s 501(c)3 non-profit mission to
help people with employment barriers to reach their full potential and become self-sufficient.
Additional Details:
