“Monetizing publisher content through semantic technology”

• Expertise in both search technology and ad sales: VSW was formed through a merger between Convera (pioneers in semantic search) and Firstlight (online ad sales experts).

• Technology Investment: VSW’s technology is fully developed, with $85 MM invested to date with multiple patents

• Distribution: VSW has 700 MM monthly page views under contract and 5 Billion monthly page views currently in negotiation

Customer Support: Superior customer support for both advertisers and publishers

Company Overview

Vertical Search Wo is a leading supplier of online publisher solutions, including pay-per-click advertising (VSW FeatureLink™) and vertical search (VSW Search™).

– Millions of concepts and expressions covering 80+ vertical topics (Ontology + Dictionary = VSW Knowledge Resources) are used to understand, organize and relate pages from Websites, Content Creators and Advertisers

– Automatically discovers relationships and understands similarities between ad content and publishers web pages, then displays ads next to relevant content which optimizes response rates

Eliminates the need for advertisers to select and manage keywords

Technology

Example - Does the word “bat” mean an object to hit a baseball, or a flying mammal when used on a particular web page

VSW’s proprietary semantic indexing and ad matching technology scans publishers web content to understand concepts and context of information more like humans.

VSW FeatureLink™Bridges the gap between ordinary text link ads and more sophisticated banner ads, allowing advertisers and content providers to increase revenue by presenting more visually compelling marketing messages to more highly targeted audiences next to relevant content.

VSW Search™ (optional)Offers publishers a targeted vertical search experience for site visitors.  Our search tool increases engagement, page views, and impressions of current ad inventory that ultimately adds incremental revenue for publishers by retaining readers who would normally leave the site to use a “horizontal” search engine.

– First two results come from publishers site content – Leverage your existing banner ad inventory on the Search Results page

Incremental Revenue – 100% of Banner and Right Rail; 50% of ads from VSW FeatureLink™

Product Offerings

VSW FeatureLink™Semantic Ad Matching

VSW Search™ Widget

Cohabitating with AdSense

Example Publisher LayoutVSW FeatureLink and VSW Search Box

Publisher Advantages

• More appealing ads increase response and add visual interest to site pages

• Ads are served via semantic search to align closely with editorial content

• Simple online registration and cut-and-paste integration with content site.

• Transparent performance and revenue reporting tools for effortless tracking

• Completely free to the publishers

• Designed to complement and not compete with Google™ AdSense revenue

We do not resell your inventory, contact your top 100 advertisers or track your users for behavioral targeting – we focus on content!

VSW FeatureLink™- Overview

Designed and built by publishers, for publishers, VSW FeatureLink™ can significantly enhance your monetization strategy.

As a Publisher: Which would you rather display?

As a Reader: Which one are you more likely to respond to?

As a Marketer: Whichever receives the most clicks gets the maximum response rate.

VSW FeatureLink™- Visual Comparison

• Better response rates and a higher ROI More targeted semantic matchingMore relevant content right next to the adsHigher quality vertical audience Enhanced user experience

• Simplifies the online advertising decision: advertisers pay a flat rate on response without the complication of bidding on keywords

• Full access to transparent online performance metrics to track ad campaign performance and optimize campaigns

• Marketers can self load their VSW FeatureLink™ adverts through a simple and intuitive web interface

Semantic matching allows advertisers to display the right ads, in the right place, at the right time for optimal response without the burden of keyword bidding

Why Advertisers Choose VSW FeatureLink™

VSW FeatureLink™ is a superior alternative to text-based advertisements. Marketers can display images of products and logos along with a marketing synopsis of up to 100 characters – not just a simple text ad.

Free opt-in search engine that targets your vertical

Search box inserted below ad block

Capture traffic presently leaving your site for “web” search

VSW Search™ Overview

Top 2 Results from Publisher

Publisher Ads incremental Revenue

Semantic ad Matching

Branded SERP results with Logo

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Your Company Name and Logo

Example Layout – VSW Search Engine Results Page (SERP)

VSW Search™ gives web publishers a better alternative for web search on their sites

– Search functionality is free and 50 percent of ad revenue goes to the content producer, generating predictable incremental revenue at no cost

– Top 2 results are from publisher’s sites, driving additional traffic to brand sites – Highly targeted VSW FeatureLink™ semantically matched ads result in higher

click-thru rates and greater revenue– Search Engine Results Page (SERP) carries the publisher’s brand– Content publisher retains readers who would normally leave the their website to

use a search engine

– Easy integration into content producer’s websites – just copy and paste a few lines of JavaScript into the page or into an existing ad serving platform.

– Complete traffic and revenue reports for publisher and advertiser

Currently, publishers are beholden to Google, Yahoo or Microsoft for search

– GYM is free and allows ads to be displayed next to the web search results, but the content producer gets no revenue and no traffic from the web searches

– Publishers can license third party search widgets, but they are costly and offer no revenue opportunity

Why Publishers Choose VSW Search™

Ready to get started?

• Contact your Account Representative

• Visit our Website– Publisher FAQ

• Call our Support Team 212-967-9502

New York Office

336 W 37th Street, Suite 100New York, NY 10018Phone: 212.967.9502