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Better ROI comes down to people and their emotions. Inspiring your target
consumers to buy means connecting with them at multiple touchpoints
with messages that build relationships and impact decision.
At Vertis Communications that’s what we do best. Applying proprietary research,
digital program management systems, data-driven targeting technology, and
world-class production expertise, Vertis delivers superior program performance
for your print advertising and direct marketing programs. You get more than
a supplier — you get a partner — one who shares your concerns with reducing
program costs, improving quality, and getting to market faster.
An undisputed leader in
the development, production,
and distribution of sophisticated,
highly targeted print advertising
programs, we help you connect
with your customers and
deliver better results for
your program dollar.
insertsYOUR PRINT ADVERTISING PROGRAM SUCCESS IS OUR GOAL.
advertising
We offer:
• A variety of formats. Designed for better readership and response.
• Advertising versioning. Cost-effectively reach multiple target
audiences or achieve multiple business objectives.
• Local, regional, and national footprint with heatset and coldset
production. We produce any size job to your specifications and schedule.
• Value-added services. We provide expert implementation support at any
stage of advertising insert development, design, production, and placement.
• Client advisory services. We help you optimize your premedia, print,
and media processes, and get more from your print advertising
program investment.
• Complete program implementation and management services. Make
it easy for your company to focus on your core business and let our
experts cost-effectively prepare, produce, and deliver your program.
• Specialty programs. Reach Hispanic consumers, support special store
events, or use advertising inserts in conjunction with direct mail
to develop deeper customer loyalty.
Whether you want to drive new business or
strengthen existing customer relationships, Vertis
has a unique combination of skills that makes it easy
to implement finely targeted and personalized direct
marketing programs of any scope or complexity.
With in-line direct mail production expertise and
leadership position in laser-lettershop, and digital
printing solutions, we have the flexibility and
capability to produce any size, shape, and type of job.
And as an expert in list management and consumer
buying behavior, we increase program relevance,
readership, and response to secure a lasting place
for your brand in consumers’ homes and deliver
better return on program investment.
We also offer unsurpassed fulfillment services
from automated digital fulfillment to traditional
pick and pack. Through Vertis OnDemand™, our
Web-to-print fulfillment solution, you can order
direct mail products more efficiently over multiple
constituencies — speeding time to market, reducing
inventory waste, facilitating communications,
and assuring consistent brand presentation.
We offer:
• Production capabilities. We support any program
requirement, including in-line and laser-lettershop.
• Digital printing solutions. Customize program
messaging, content, and offers to individual
consumers and buying situations.
• Integrated direct marketing programs. Stimulate higher
response and deliver more value per program dollar.
• Data analytics. Identify the most likely
responders and their preferred media channel.
• List management services. Maximize mailing list
accuracy and program mailability.
• Mail planning and logistics expertise. Optimize
your campaign delivery.
marketingFORMAT INNOVATION, MARKETING INSIGHT, POSTAL EXPERTISE.
direct
Vertis premedia services
help you achieve your
marketing objectives with
superior accuracy, control,
turnaround time, and cost-
effectiveness. Our experts
have the industry insight
and application knowledge
to address all your premedia
needs for print advertising,
direct mail marketing, packaging,
out-of-home, and other media.
premediaTECHNOLOGY, PRODUCTION, AND PROCESS EXPERTISE.
We offer:
• Fully automated digital workflow systems. We configure your
advertising premedia for multiple applications and processes,
assuring brand presentation is consistent across all your materials.
• Integrated production solutions. With robust premedia and prepress
production systems, we eliminate handoffs, provide increased speed
to market, and deliver superior quality control for complex jobs.
• World-class color sciences expertise. Our people, experience, and proprietary
color management systems set the industry standards for keeping color
and brand presentation consistent across any application or substrate.
• State-of-the art, customizable digital asset and project management
systems. You and your work team set the rules for managing projects,
reviewing work progress, and editing or approving files – all from
your desktop.
• “Always on” customer service. We are on the job around the clock every
day with experts on-site, near-site, or off-site to manage your programs
and assure your needs and specifications are met – every time.
• Consulting. We are experts in analyzing media supply chain workflows,
and in identifying and implementing significant optimization solutions.
• End-to-end program delivery experience. We know how
to prepare, manage, and execute premedia files for
cost-effective production and press optimization
to achieve eye-catching results.
placementTARGETED PLANNING AND PLACEMENT TO IMPROVE ROI.
media
As one of the largest media placement agencies in
the U.S., we help you develop targeted campaigns
using advertising inserts, ROP, direct marketing,
and interactive vehicles. Vertis Media works with
you to answer the questions: Who do you want
to reach? What are your objectives?
We help identify geographic, demographic,
behavioral, and cultural targets through our
extensive research capabilities. Whether
your objectives are brand identity, customer
retention, customer acquisition, or transaction
size improvement, our analysts will recommend the
most effective media mix and targeting strategy.
By integrating all aspects of this targeted approach,
Vertis Media can better help you deliver the right
message to the right audience at the right time.
We can execute your entire media planning
and placement efforts, or you can license our
web-based software to keep those functions
in-house. Our wide array of service options
makes it easy to work with us.
We offer:
• Superior media planning. Target your advertising
investment for the best return by micro-geography,
target audience, and print medium.
• Expert negotiation and buying power.
We secure the best possible media rates for you.
• Process automation. We make placement, performance
tracking, and billing reconciliation faster and easier.
• ROI analysis. We measure and manage
the impact of your media investment.
Using our proprietary media management software,
AEMS™ (Advertising Event Management System),
with its extensive media planning databases and
advanced analytics, you can optimize media
spending and mix to more effectively reach
your target customers and achieve your
advertising objectives.
Whether you allow us to manage your media
strategy, or elect to do it yourself through
AEMS, Vertis Media is a valuable partner
in improving your advertising ROI.
CONSUMER RESEARCH
Maximize your marketing impact
through deeper customer understanding.
With budgets shrinking and competition on the
rise, marketing professionals must make every
dollar count. Vertis’ proprietary consumer research
studies bring fact-based insights into the habits,
attitudes, and buying behavior of consumers across
all major business segments to better inform program
development. We deliver customer insight
to make your marketing investment pay dividends.
Our proprietary research includes:
• Vertis Customer Focus®. Delivers the latest
information on Americans’ media habits
and buying behavior.
• RISC AmeriScan (Research Institute on
Social Change). Delivers deeper understanding
of consumer motivations and direction for
communicating more effectively.
We also handle a wide range of customer marketing
research, from traditional and online focus groups,
to phone and Web surveys, to ethnographic studies.
CREATIVE SERVICES
Calculate. Captivate. Communicate.
Creative Services is about bringing the best ideas to
life. At Vertis, we know how to deliver the right idea
that will cut through the clutter, resonate with target
consumers, and achieve results. Our team is more
than experienced creatives; we are keen strategists
and industry experts who are highly skilled in
data-driven communications, digital production
process, and consumer response marketing.
We design your program for success through:
• Strategy. We provide a well-calculated strategy
to customize creative executions by audience and
channel that resonate with your target audience.
• Concept. Vertis’ DataDrivenDesign™ delivers
relevant messaging, impactful imagery,
and an appropriate media mix to drive
consumer response.
• Execution. Taking great creative campaign
ideas – no matter how complex – and executing
them to perfection.
ENTERPRISE MARKETING SOLUTIONS
Stay ahead of the competition
without breaking a sweat.
Vertis’ robust line-up of technology solutions
simplifies the complex, time-consuming marketing
communications process, helping you to deliver
your message to the marketplace faster and more
effectively. With our enterprise marketing solutions
your message will be relevant, your branding
consistent, and your timing impeccable.
• Vertis Enklav®. Bringing together your
imagery, copy, pricing, and more in one
convenient digital resource.
• Vertis Marketing Resource Management.
Set up individual project work plans,
communication rules, and more to
suit your project needs.
• Vertis OnDemand™. Web-to-print solution
allowing users in your network to customize
marketing materials to local
market needs.
servicesGET MORE FROM YOUR MARKETING INVESTMENT.
marketing
INTEGRATED DATA SOLUTIONS
Realize the full potential of your customer data.
Leverage your customer data and our expertise
to get more from every marketing program dollar.
As a leader in applied database solutions, Vertis’
data professionals are experts at modeling, profiling,
and analyzing customer information to fine tune
every element of your marketing program from target
identification to media planning to creative design.
We turn data into actionable information that will
help you achieve superior results from your direct
mail marketing, out-of-home, advertising insert,
and point-of-sale program investment.
Our integrated data services include:
• Data Enhancements
• Data Analytics
• Data Hygiene
• List Services
• Ethnic Data Encoding
STORE-CENTRIC PROGRAMS
Drive traffic to your stores.
Get everything you need to achieve greater visibility
in your store trade areas and drive higher store
traffic on opening day – or any special day – with
the Vertis Grand Opening Toolkit. Vertis will be your
marketing partner for everything from program
planning through implementation, so you can plan and
execute store events smoothly and cost-effectively.
Vertis Communications starts by collaborating with
you to understand store event strategy, objectives,
and budget by location. Then, we examine potential
prospects within a precise radius around each store
and create a target profile based on demographics,
lifestyle, purchasing behavior, and media habits.
Through this, we can recommend effective ways to
reach your customers. This profile becomes the
focus of a store-centric plan that includes:
• Program messaging and offers. Resonate
with each store’s local target audience.
• Integrated media program. Defines the right mix
of advertising inserts, direct mail marketing,
door hangers, out-of-home advertising, and
in-store signage to drive traffic to your doors.
HISPANIC MARKETING
Reach 45 million potential customers easily and cost-effectively.
Penetrating the Hispanic market requires culturally attuned messaging, in-language
communications, and an understanding of cultural differences that influence the
effectiveness of different media. Vertis has the marketing insight, media understanding,
and delivery vehicles to make your offer resonate with Hispanic consumers.
Our end-to-end program development capabilities include:
• Vertis Customer Focus® Opiniones. Proprietary research from Vertis provides your company
with important insights into Hispanic buying behavior and media usage across a wide
variety of consumer categories.
• Brand communications. Rely on us to culturally adapt and appropriately translate your
brand positioning into language that will be relevant and compelling to Hispanic consumers.
From target customer analysis to a full suite of creative services, we have the ability
to define, design, and create the right execution for your product.
• One-to-one marketing and targeted list development. As experts in one-to-one direct marketing,
we source and optimize targeting data to create high quality mailing lists that address your
marketing objectives and enable customization of communications to individual households
based on language preferences, buying behavior, and other characteristics.
• Media planning and placement. We combine micro-geographic targeting technology,
media expertise, and understanding of Hispanic consumer behavior to define the
precise mix of direct marketing, newspaper, advertising insert products, door-to-door,
and other locally targeted media that will achieve your marketing objectives.
(FPO)
Vertis has the proven
project management expertise
– from large to small promotions –
and production capabilities across
a wide array of substrates and
processes. We help you cost-
effectively implement innovative
out-of-home programs that deliver
superior visual impact and engage
consumers where they drive,
travel, and shop.
homeDELIVER BIGGER-THAN-LIFE IMPACT.
out-of-
We offer:
• A full range of advertising production capabilities.
Large format, grand format, and point-of-purchase (POP)
meet all your program requirements.
• Creative and premedia workflow solutions. Adapts your
creative concept to different applications and design
materials for cost-effective production.
• Program versioning. Addresses different target audiences, store
area situations, regional requirements, and strategic objectives.
• Program management services. Allows you to focus on your
business while our experts prepare, produce, and deliver
your program materials to the right specifications and
get you to market on schedule.
Headquartered in Baltimore,
Vertis Communications has more
than 100 locations nationwide.
Our dedicated professionals
support more than 3,000 clients,
including retailers, manufacturers,
newspapers, and advertising
agencies. Vertis delivers marketing
programs that create strategic
value for clients by using creative
services, color management
technologies, proprietary
research, customer targeting
expertise, premedia and media
services, combined with our
world-class printing expertise.
© 2008 Vertis, Inc. Vertis, Customer Focus and Enklav are registered marks of Vertis, Inc. Designed by Vertis Creative and produced at Vertis Print Solutions Vertis_Overview_B0803
250 West Pratt Street, Baltimore, MD 21201 | vertisinc.comCall 800.577.8371 to learn more.