Verve in Bloom

A Social Media Workshop

Kelli Matthews, Verve Northwest CommunicationsLeona Laurie, Marketing Consultant

social media 101 or... why should we care?

http://www.flickr.com/photos/oceanflynn/315385916/

Her teenage angst about parents and

boyfriend was watched by millions on YouTube until she was exposed

as a hired actress

http://www.slideshare.net/weinreich/next-generation-social-marketing

LonelyGirl15

This word describes an online collaborative tool comes from the

Hawaiian word meaning “quick”

http://www.slideshare.net/weinreich/next-generation-social-marketing

Wiki

You would be excited to be listed as one of someone’s top eight friends on this social

networking site

http://www.slideshare.net/weinreich/next-generation-social-marketing

This presidential candidate recently

opened a virtual campaign office in

Second Life

http://www.slideshare.net/weinreich/next-generation-social-marketing

John Edwards In Second Life

Why You Should Care: Your Audiences are Online

Under Social Media Umbrella:

• RSS

• Blogging

• Social Networks

• Podcasts

• Social Bookmarks

• Web 2.0 Fun

RSS

•Push v. Pull

•Newsroom RSS

•Newswire RSS

•Other RSS

•Feed Readers

•Bloglines

Is Blogging a Fad?

Technorati tracks 70 million blogs

1.4 blogs are created every second of every day

There are 1.5 million postings per day, or 17 posts per second

http://www.technorati.com/

Build “depth” to complement “reach”

The two-way model realized

It’s a small world: join the conversation

Be human

SEO, baby!

Meet your objectives

Social Networks: Not Just for Teeny

Boppers Anymore

Wikipedia’s ListThe Meta List

What’s Next?

Niche Sites: Dogster (dog lovers), Gather (older), CafeMom (moms)

Create Your Own Network: Ning, itLinkz

Podcasts

Social BookmarkingWorks by Tagging

For YouFor Pitching

“Purpose-Built” De.licio.us Page

Collaborate

Find Music

Share Photos

Web 2.0 Fun Pick an Application, Any Application