Great for Business…
…Great for America!
Hiring America’s Military
Veterans
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As the economy continues to grow…
Sources: Congressional Budget Office; Bureau of Economic Analysis.
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… the U.S. Faces A Severe Worker Challenge
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Veterans Are Critical To Staffing Strategy
Workers
• 200,000 service members enter workforce annually
• 12 million veterans in workforce
• 500,000 spouses work at least part-time
Consumers
• 22 million living veterans
• 70-80 million extended
military community
members
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The Military Difference
• Why recruit veterans and former military personnel?
• Where do you start?
• How can you ensure veterans are successful in your organization?
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Why Veterans?
Renowned Capability
Process Oriented
Technology Savvy
Flexible
Performance Driven
Disciplined/Reliable
Strong Values
Trustworthy
Leadership
Teamwork
Positive influence
Work Ethic
A veteran’s personal journey
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• Grew up with little money,
possessions, or prospects
• Military jump-started my life
• great training
• tremendous responsibility
• life-changing experiences
• Lots of obstacles along the way
• Experiences helped me become
who I am today
• Book references lessons
learned in the military
Find it on amazon.com & barnesandnoble.com
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Business Case: Real Impact on Bottom Line
• Recruitment- highly talented/trained
• Retention- loyal/positive attitude
• Competitive edge- productive/leaders
The United States Department of Defense spends
approximately $17B in training annually.
Recruiting
• Partnerships with military transition
and placement firms
• Orion, Lucas, Bradley Morris
• Attend and host Military
recruiting events
• Service Academy Career
Conferences (SACC)
• Employment partnerships with
government and other organizations
• Military page at
www.dollargeneral.com/careers
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Recruiting
• DG led historic partnership between
public and private sectors in TN, FL,
expanding to other states
• Over 200 employers in two states
• State departments of Labor,
Veterans Affairs, National Guard
• Employer Support of the Guard
and Reserve (ESGR)
• Simultaneous veteran hiring fairs
across the state with over 5,000
jobs to fill
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• ESGR
• Freedom Award
• Military Friendly Employer
• Social Media
• Customer support and recognition
• Veterans Day Offering
• Tostitos Event
• Adopted Military Unit
• Donations to FRG
• Recognition for Guardsmen
• DG Race Event Tickets
• Grand Ole Opry Event
Tickets
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Branding
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Use of Brand
DG Website/FacebookDG Careers Website
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Use of Brand
Store Front Door Sign
Store Front Window Sign
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Use of Brand
Vendor Partners: June 2012 issue of People Magazine
Social Media
Facebook Wall for
supportive military
comments received
over 48,000 visits
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Secretary of Defense Freedom Award Recipient
Each year the Department of Defense (DOD) recognizes 15 companies for their support of the Guard
and Reserves. This is the highest award given by the U.S. Government to employers for their exceptional
support of employees serving in the Guard and Reserve.
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Inclusion and Recognition
SERVE – Service Minded Employees Reaching Veterans Everywhere
An Employee Resource Group
established to recognize and
support active duty military,
guardsmen, veterans and their
families through:
• Community outreach
• Events honoring holidays
• Awareness and Education
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Retention • Onboarding - Letters to newly hired
veterans
• DG Military Coin
• Military Leave Policy
• Care Packages to deployed
employees or family members
• Communications
• DG Story Articles
• Dge – company intranet
• Emails
• Military honor walls in
Distribution Centers and
Military Display at SSC
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DG Military Coin
• 15 of 20 years in the Marine Corps
was spent working the Marine Corps
Exchanges
• There are roughly 160 Marines that
work in the retail space.
• Well connected within that community
and intends to recruit Marines as they
transition
• Marine Corps Exchanges hold annual
meetings which could be a great
opportunity to attend and give a
presentation on the benefits of joining the
Dollar General team.
“One of the biggest challenges
for military personnel when they
are transitioning in to the civilian
world is in dealing with civilian
co-workers instead of other
military personnel. I was
fortunate in the fact that the job I
had was primarily civilians which
made my transition much easier.”
Master Sergeant, United States Marine Corps
Became District Retail Manager Dollar General
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Captain, United States Army
Became District Retail Manager Dollar General
• Entered the Army after graduating from
ROTC at Pittsburg State University.
• Experience: a Bank Officer/Detachment
Commander set her up for success at DG.
• If Military Veterans are looking for
something very similar to the pace and
excitement of a military career, DG is it!
• Very surprised how similar the jobs were
without the uniform.
• “At DG, we serve our customers; In the
army we serve our country.”
• “At DG as a DM, we develop store
managers and employees; in the army as
leaders, we are also there to develop our
soldiers (the greatest feeling!)”
“Overall the training that I have
received from Dollar General has
been very helpful from the
beginning. From the short time I
have been here so far I believe
everything has been moving in the
right direction, from my standpoint, it
is ensuring there is adequate training
and development.”
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• Leadership Commitment is Key
• Initiate partnerships with other veteran-
friendly/service organizations
• Develop veteran hiring strategy
• Partner with public workforce system
• Establish Veterans recruitment committee with
former military employees
• Implement military-friendly employment policies
Proven Strategies for A Successful Program
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• Identify key contact with military
• Participate in veterans job fairs
• Create military link on company
website
• Seek and network with military-friendly
employers
• Map the skills needed to target your
recruitment
Proven Strategies For A Successful Program
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How to Start Recruiting Veterans
Veteran who has left military
and is registered with local
One-Stop Center
Two Paths
Transitioning service
member preparing to leave
military and seek civilian
employment
www.careeronestop.org
1-877-US2-JOBS
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How To Find Top Veteran Talent
1. Locate and contact your local One-Stop Center (www.careeronestop.org)
Ask for the Local Veteran Employment Representative and/or Business Services Representative at the One-Stop Center
2. One-Stop Centers can help Share your workforce needs and challenges and explain the skill
sets and competencies you need in an employee
Translate military skills to occupations
(www.careeronestop.org/militarytransition)
Serve on the Local Workforce Investment Board
3. Student Veterans of America chapters are growing http://studentveterans.org/
How To Find Top Veteran Talent
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4. Hero 2 Hired (H2H) – H2H.jobs; a Department of Defense Website
Post and manage jobs for FREE
Find and attract the service member talent you need to grow your business
Connect with one of our Employment Transition Coordinators (ETC) located in all 50 States, Territories and the District of Columbia to assist you in finding the skill sets you need
Visit www.h2h.jobs and sign up today!
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Becoming a Military-Friendly Employer• Extend pay and benefits to active
duty employees
• Commit to key employment partnerships
• Sign Employer Support of the Guard and Reserve (ESGR) Statement of Support; 5-star membership (www.esgr.mil)
• Attend job fairs, network, link with www.military.com orwww.recruitmilitary.com
• Communicate support to veterans community
• Donate products to troops
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Attracting Top Military Talent
• Provide opportunities to work with great people
• Ensure environment supportive of former military
• Exhibit strong values and team orientation
• Demonstrate upward career potential
• Offer competitive compensation packages:
• equitable salary
• comprehensive benefits
• other financial incentives
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Veterans Are Looking For A Good Match
Problem Solving
Intellectual capacity
Deal with ambiguity
Quantitative comfort
Leadership
Personal initiative
Teamwork
Entrepreneurship
Passion
Energy level
High quality standards
Results oriented
Personal Impact
Ethics & integrity
Composure
Interpersonal skills
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More than 500,000 in the workplace
Mobile and capable resources
Well-educated and committed
Strong work ethic and reliable
www.myarmyonesource.com/Educa
tionCareersandLibraries/Spouses
MILITARY SPOUSES
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Resources for Federal Contractors to
Provide Veterans Preference
• Federal contractors can meet their
responsibilities and gain a great workforce!
• Resources: • http://www.dol.gov/vets/contractor/main.htm• http://www.fedshirevets.gov/hire/hrp/vetguide/index.aspx
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Success for Small Businesses
• About 1 in 7 veterans is self employed
• There are approximately 2.9 million Veteran Owned Small Businesses – 200K are owned by service-connected disabled veterans
• 140,000 veterans annually seek assistance from the Small Business Administration (SBA)
• The Military Reservist (https://www.sba.gov/content/military-reservists-economic-injury-loans) is a loan program designed to help veterans needing assistance due to current or prior military duty.
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Wounded/Injured Veterans Resources
• Wounded Warrior Project (www.woundedwarriorproject.org)
• Out-station Veteran Employment
Specialist at Medical Treatment Facilities
• DoD Hiring Heroes Career Fairs (www.godefense.com)
• Involvement With Paralyzed Veterans of America
(PVA)& Disabled American Veterans (DAV)
• Vocational Rehabilitation and Employment Service
(VR&E)- providers of vocational rehabilitation services to
veterans with service-connected disabilities.• (www.vba.va.gov/bln/vre/emp_resources.htm)
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Ground Forces and Online Resources
• ARMY
• Bricks: Soldier For Life Program
• Clicks: www.militaryconnection.com/armybase.asp
• NAVY & MARINES
• Bricks: Fleet & Family Support Centers
• Clicks: www.militaryconnection.com/navybase.asp• Clicks: www.militaryconnection.com/marines.asp
• AIR FORCE
• Bricks: Airman & Family Readiness Centers
• Clicks: http://www.militaryconnection.com/air-force
• COAST GUARD
• Bricks: Work-Life Transition / Relocation Program
• Clicks: www.uscg.mil/worklife
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Toolkit Resources Online
• Guide to Developing a Company-Wide Veteran Hiring Strategy
• Work Opportunity Tax Credit (WOTC) flyer
• Uniformed Services Employment and Re-employment Act (USERRA) Guide
• Monthly Basic Pay Table for Military Personnel
• Frequently Asked Questions
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Navigating The Process
• The U.S. Department of Labor is available to assist you in implementing these strategies.
• Access an employer guide at: https://www.workforcegps.org/
• We can also connect you with other employers with successful veteran recruitment programs. Contact via email at [email protected] or by phone at 202-693-3949
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Great for Business...
…Even better for America!
Questions?