of 71
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Right Opportunity = Right Culture
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Simple Opportunity Analysis System
ProvenPreparedPositioned *
* Major focus of this training
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NSA Mission Statement
To build a stable andlasting company that whelp as many people apossible to realize the
dreams.
Jay MartinPresident & Founder
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Proven - NSAMultiple successstories over 40 years/ over $7 billion insales
Management Teamis proven in all
cycles
Business Failure Rates(Pre-Recession)1 year 50%5 years 80%10 years 96%
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Giving Back
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Prepared - NSAFinancially Sound
Privately held
Debt free
International (22 mark
16 year product history
Long-term corerelationships in place
Sales & support systemplace
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Prepared NSAInvesting in Future
Studies
SystemsRelationshipsMarkets
Primary Studies / EntranBarrier
Voices For CompanyCredible DoctorsMedical & AcademiInstitutionsOlympic RelationshiNSF
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Healthcare Professionals
Bill Sears, MD
Pamela Benitez, MD Richard DuBois, MD
Mitra Ray, PhD
David Katz, M.D.
Isadore Rosenfeld, M.D.
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Juice Plus+ Clinical Research AffiliationsDomesticBrigham Young UniversityGeorgetown / UCLAUniversity of Arizona
University of California, LAUniversity of FloridaUniversity of Maryland School of MedicineUniversity of Mississippi Medical Center University of North Carolina-GreensboroUniversity of South CarolinaUniversity of Texas Health Science Center University of Texas/MD AndersonVanderbilt University School of MedicineWake Forest UniversityYale University-Griffin Hospital
InternationalCharite University, Berlin, GermanyKings College, London, EnglandMedical University of Graz, AustriaTokyo Womens Medical University, University of Birmingham, EnglandUniversity of Milan, ItalyUniversity of Sydney, AustraliaUniversity of Wurzburg, Germany
*Over $10 million invested to prove that Juice
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Juice Plus+ Clinical Research UnderwayResearchers fromUniversity of Mississippi Medical Center Wake Forest University, funded by the National Cancer Institute of the National Institutes of
HealthUniversity of Texas/MD Anderson Cancer Center University of Milan, ItalyYale University-Griffin Hospital Prevention Research Center University of South CarolinaUniversity of North Carolina-GreensboroUniversity of Wurzburg, GermanyUniversity of Birmingham, EnglandUniversity of Birmingham, EnglandCharite Medical UniversityOntario, CanadaGermany
are investigating effect(s) of Juice PluPregnancy health
Nutritional status and various markers of cell health
Nutritional status and quality of life
Nutritional status in smokersEndothelial function
Measuring the markers of systemic inflammation in heExercise-related muscle fatiguePeriodontal (gum) healthPeriodontal (gum) healthHealthy healing from wisdom tooth extractionNormal activity days lost over the cold winter seasonMarkers of oxidation in healthy adults
Markers of skin health
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Clinical Research
Provides bioavailable nutriti
Reduces oxidative stress
Helps support the immune s
Helps Protect DNA
Promotes cardiovascular we
Proves Everyone Needs ITimeless vs. Timing
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Official Olympic Supplier
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Juice Plus+3 rd Party Credibility
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NSA Positioned Momentum Drivers
1. System Expansion (Before, Now, Future)2. Market3. Timing4. Business Model5. Expansion Possibilities
Right Decision at the Right Time with the Right Culture
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NSA / Juice Plus+ Systems
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Business Stages and Systems
Innovation Marketing Admin / Manage
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Sales Systems
1. Home Health Parties2. Childrens Health Foundation3. Professional Support Programs4. Face-to-Face w/ Juice Plus+ Tools5. Wellness Presentations (Company Sponsored)
6. Internet Lead Systems
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Sales Support - WebsitesPersonalized Juice Plus+ Websiteswww.juiceplus.com
www.juiceplusfacts.comwww.juiceplusreviewed.comwww.juiceplusvirtualfranchise.comwww.childrenshealthstudy.comwww.juiceplus.com/eventswww.juiceplus.com/kidsvideoswww.juiceplus.com/youtube
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Other Sales Support Tools
DVDs + CDs
Brochures / Marketing Materials (including online material)Connection to All International MarketsJuice Plus+ Facebook PagePrevention Plus Newsletter Juice Plus+ Experience MagazinePromo Plus
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Distributor Support(Focus: Distributor Success vs. Distributor Enrollment)
Virtual OfficeVoice ComTraining on All Aspects of Business (traditional and online)Assistance From Health and Nutritional ExpertsCorporate Business Partner Program
C P
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Customer Programs
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Juice plus+ effect
Plant the seed of One Year benefits - using JPCHSEmphasize clinical research to support health benefitsDiscuss complimentary product offer Establish health awareness using the 90 day survey
D t ti B t C ti
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Children
They are eating more fruits and vegetables inaddition to taking Juice Plus+
59%
They are drinking more water 67% 79
They are eating less fast foods and drinking fewer soft drinks
71%
They are taking less prescription or over the counter medication
55%
They are missing less school work 55% 51%
They are more aware of their health in general 86% 88%
Documentation Beats Conversation
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Test Market Results
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Test Market Results
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100 Day EmaCampaign
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New Juice Plus+ Effect Brochure
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Seek ways to affect representative behavior asit relates to enhancingcustomer experience.
Encawico
OPTIMIZING THE JUICE PLUS+ CUSTOMER EXPERIENCE
Seeks ways to connect toour customers such that we add to therepresentativerelationship.
Distributor Behavior
Connect With CustomersManage Relation
Comm
J i Pl M F l
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Juice Plus Momentum FunnelBase of Business
Customer core is almost 90% of sales
Distributor core driving business growth
Leaders to drive growth of entire NSA culture
ProspectsCustomersRelationships
DistributorsDNT - DDDD - VFVF - QB
QB - SCSC - Leader Expansion of leadership
Dashboard Reading
ProspectingRetention
Business RecruitingMovement toward SC
New leadership
Retention of leadershEngagement of leader
Stage 1
Stage 2
Stage 3
(JP
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NSAs Role
Product Research & Development
Product ManufacturingProduct LogisticsProduct MarketingProcess OrdersShip Directly to CustomersCollect PaymentsFinance PaymentPay You & Your TeamAccount For All DataAccess Through Virtual Office
THE JUICE PLUS+ VIRTUAL FRANCHISE
Reps Role
Prospect / Educate
Build RelationshipsShare Juice Plus+Administer Order Follow-upLook For Business InterestBuild a Team - EnrollManage a Team - TrainInspire a Team - AppreciatePursue Your DreamsSupport the Dreams of Others
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Stability and Projected Growthof Global Nutrition Industry
Gl b l N t iti I d t 1995 2014
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Global Nutrition Industry 1995 2014e
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Global Nutrition Industry Sales By Region$270 Billion in 2008
U S N i i I d S l G h (2000 2017 )
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U.S. Nutrition Industry Sales Growth (2000 2017e)
Source: Nutrition Business Journal
$160,000
$140,000
$120,000
$100,000
$80,000
$60,000
$40,000
$20,000
$02000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Sales ($M) GrowthSales ($M)
2012 2013 2014 2015 2
$180,000
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U.S. Nutrition Industry By Sales Channel
Source: Nutrition Business Journal
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U.S. Dietary Supplement By Sales Channel
MLM Component:Growth is about 20% each year (2006
Source: Nutrition Business Journal
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U.S. Consumer Use of Dietary Supplements
Consumer Type
Population(Mil)
% of Population
Purchases /Month
$ Spent /Month
Annual Total($ Mil)
% of Mark
HeavyConsumers
10.9 4.6% 4.75 $50.09 $6,566 26.9%
Regular Consumers
84.1 35.3% 1.2 $12.13 $12,235 50.2%
OccasionalConsumers
60.0 25.2% 0.6 $5.80 $4,174 17.1%
Rare Users 39.8 16.7% 0.3 $2.95 $1,409 5.8%
Non-Users 43.2 18.2% 0.0 $0.00 $0 0.0%
Adults Total: 238.0 100.0% $24,384 100%
Source: Nutrition Business Journal
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Main Factors Driving NutritionAging global population
Continued growth of diabetes, heart disease, cancer and other chronic health ailments linked to poor nutrition
Growing middle class in key countries (China, Brazil, India) that (1) have more money, (2) are educated on vhealth & wellness
Regulatory changes
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The Growth of TheWellness Movement
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0
10
2030
40
5060
70
8090
100
1% 10%
50%
90%99%
Innovation Maturity
.1%
99.9
Growth
The S-Curve
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Percent ofHouseholds
47%2000
50%
10%
20081990
1995
2001
Time
Innovation Growth Maturity100
908070605040
302010
01994
90%
.1% 2%
13%
Mobile Phone S-Curve
Source: Forrester, Census Bureau
58%
2002
200786%
H lth Di ti it
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Healthcare DiscontinuityPeter Drucker Application of S-Curve To Healthcare
Alder, Richard; Physician Executive 1995
Time | Energy | Money
ChaosConfusioTurmoilFear
Illness
Wellne
Saturation
Awareness = Broken(System + Results)
Change = SolutionsBeing Implemented
Conclusion: Fixing Illness Does NOT Wor
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Conclusion: Fixing Illness Does NOT Wor
1980 1990 2000 2010 2020
2
46
8
10
American Institute for Research Analysis of
$Trillions
12
14
16
0
18
Window of Opportunity
Timeline of Window = ???Financially Breaking System = When, Not If
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Awareness Chronic Disease GloballyWHO (World Health Organization) noted that chronic diseases are the major cause of death and disability worldwide
WHO stated that in 2008 chronic disease killed more than 35 million people annually, twice as much as infectious disease
Chronic disease is responsible for approximately 80% of all disease and injury
Chronic disease is responsible for over 2/3 of all health expenditures
Impacting economics of individuals, businesses, & governments
Worldwide media attention is driving exposure of Wellness
Important Conclusions:1. Chronic disease is having a major economic impact on the Global Economy. That reality is driving 2. Chronic disease is primarily preventable. That reality is driving the Wellness Movement
Awareness U.S.
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Chronic Disease Is Major Issue
Amount Spent In 2007 (Trillions)
$0
$.5
$1.0
$1.5
$2.0
$2.5
USFood
300MPeople
ChinaPersonal
Consumption 1.2M
People
U.S.
Healthcare
U.S.Healthcareon
PatientsWith Oneor
MoreChronic Illnesses
$1.0
$1.4
$2.2
$1.7
McKinsey & Company, CDC, C
Awareness U.S.h d
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0%
20%
40%
60%
80%
100%
Cancers
62%
Mental
Disorders
54%
Diabetes
53%
HeartDisease
41%
Hypertension
39%
Pulmonary
31%
The Milken I
By 2030
Chronic Disease Projected To Grow
Awareness U.S.U S H l h D
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U.S. Healthcare DataWe know that chronic disease affects approximately 133 million Americans (45% of the population) whicleads to about 70% of all deaths in the US (2009 Almanac on Chronic Disease) Reality that 46+ million people are uninsured and another 38 million have inadequate health insurance - 1/3 of all Americans face the day without the security of knowing that medical care is available to them a
families (PBS.org)Loss of productivity (workers performing sub par) and absenteeism (sick days including care-giving for ochronic health issues costs over $1 TRILLION per year, and is the largest economic output associated witdisease. To put this in perspective, that TRILLION could have employed 20 million people at a salary leper year (The Milken Institute)
We have the most expensive healthcare system in the world today. We spend 6 times more per capita onadministration than any other country, and about 30-40% of our insurance premiums go toward administr
We rank 37 th in the world for healthcare (World Health Organization)
We spend more per capita on pharmaceutical drugs than any nation in the world
Important Conclusions:1. The US system is one of the most economically inefficient2. Society awareness on importance of wellness/prevention at an all time high and growing
Awareness U.S.
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(You & Your Family)
Amount %
Average Household Income $50,000 100%
Average Healthcare Costs < $15,000 > < 30% >
Average Household Taxes < $11,000 > < 21% >
Balance After Tax & Healthcare $24,000 49%
Healthcare costs now cause a bankruptcyin America every thirty seconds
President Barack Obama (February 2009)
Ch di id l
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Change - IndividualIncreasing spending in all areas of prevention (nutrition, alternative medicine, etc)(About 3x more on alternative medicine than out-of-pocket prescription drugs)
Eating healthier
Getting more exercise
Avoiding unhealthy behavior (i.e. smoking, alcohol consumption, etc)
Proactively monitoring health (i.e. risk based screenings, blood test, etc)
Alternative medicine now accounts for more than 11% of out-of-pocket healthcare expenses
Ch B i
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Change - Business
Implementing wellness and educational programs to change behavior
Promoting exercise programs and even paying for gym memberships
In house gyms and medical facilities
Weight management incentive programs
Ch G
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Change - GovernmentJapan Waistline over a certain size requires nutritional counseling
Australia Over 60% of adults overweight. The countrys new National Prevention Health Taskforce issued a plan of action to ban junk food advertising on Tsavings of over $300 million per year)
India and New Zealand Governments are considering a 5 Ingredient Poly Pill focused on reducing cardiovascular disease and stroke
Mexico 68% of adults are overweight so government launched a sweeping Anti-Obesity Campaign
UK Launched Change4Life Initiative in January 2009 which included a huge media blitz around eating healthy, subsidies for gym memberships, nutritional and even paying people for slimming down
US Sweeping healthcare reform
The S Curve in Juice Plus+
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10% 90%
Time
Growth
1993 2009
Proven
Prepared
Positioned
Innovation Growth Maturity
Cant measure thispart of the timeline
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You Have The Right Business ModelFor The New Economy
Virtual Franchise
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(Hybrid Business Model)
M L M
N e t w o
r k M a
r k e t i n g
F r a n c h i s i n g
Corporate
THE JUICE PLUS+ VIRTUAL FRANCHISE
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Take: Proven business model No glass ceilings No territorial restrictions Unlimited income potential Home-based business
MLM / Network Marketing
Leave: Huge product lines Selling training Selling packages Disproportionate emphasis on t Ulterior motives at point of sale Pyramid sales profile
Globally Accepted Business Model
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THE JUICE PLUS+ VIRTUAL FRANCHISE
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Take: Proven business model No glass ceilings No territorial restrictions Unlimited income potential Home-based business
MLM / Network Marketing
Leave: Huge product lines Selling training Selling packages Disproportionate emphasis on t Ulterior motives at point of sale Pyramid sales profile
Pyramid Business ChecklistNSA Is Regulatory Example vs Warning
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NSA Is Regulatory Example vs. Warning
Product and PriceNo Investment RequiredPurchase and Inventory Requirements / Front EndLoadingSales Commission Sources (End Consumers vs.Distributor Network)Buy Back Policy
Retail Sales (% of End Consumers)Active Role For DistributorsEarnings MisrepresentationsGood Training
Virtual Franchise FranchisingComponent
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ComponentGood
1. Systemization (Sales & Support)2. Training (All Aspects of Business)3. Proven brand name product Visibility Campaign
Bad
1. Costs (Initial + Ongoing)
2. Time requirement
Recent State/Trends in Franchising
1. Fastest growing serve budget minded consumers2. Low cost set up growing 28% per year 3. High cost set up decreasing 1.2% per year 4. Credit markets are hurting model5. Retention challenges are growing (16% failure rate vs. 5% in past)
Company Start Up
Jiffy Lube $229k - $323kDollar Rent a Car $7.36k - $8.4mBuffalo Wild Wings $1.1m - $3m(2)McDonalds $995.9k - $1.8m(4)Hampton Inn $3.7m - $13.2mGolds Gym $531.1k -$ 3.9m
(Does not include royalties)
Virtual Franchise Corporate Component
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Typical Corporate Management Structure
Management Team (domestic & international)Distributor Support
Customer SupportManufacturingDistributionResearch & InnovationAccounting
Expense Allowance For Leadership (BIB)
Benefits For LeadershipHealth InsuranceDental InsuranceDisability InsuranceLife InsuranceFamily Tuition FundYear End Bonus
Virtual Franchise Summary
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End Result:
Proven Plan BLow Investment, High Return Business ModelOpportunity to Build a Global BusinessPossibility to Build a Relationship Model That Gives You Both Income and Time
FreedomFinancial Control of Your Life
Tenets Of Your Business Model
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Tenets Of Your Business Model
Low InvestmentLow Fixed CostQuick ProfitsTime FlexibilityRelationship Income ModelGlobal Marketplace
Relationship Income Model
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Start
Critical Mass
Relationship Journey
Value > Time + MoneyUtilization
Business Wealth = Value x Leverage
Time + Money > Pay for Value
Critical Mass = Enough relationships to (1) Sustain profitability and(2) Allow you to be paid greater than your value in the marketplace
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Expansion Of The Business Model
NSAs 22 Global Markets Now (January 2010)
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Country Retail Sales SalespeopleAustralia 844 Million 420,000Austria ??? ???Belgium 87 Million 14,231Canada 1.18 Billion 608,778Denmark 60 Million 60,000Finland 206 Million 86,000France 2.4 Billion 242,000Germany 8.86 Billion 778,000Ireland 62 Million 12,850Italy 3.4 Billion 365,000Japan 22.84 Billion 2.7 MillionMalaysia 1.03 Billion 4 MillionNetherlands 121 Million 37,218New Zealand 136 Million 140,000
Norway 121 Million 53,800Poland 750 Million 750,000Singapore 264 Million 566,000Spain 698 Million 145,099Sweden 244 Million 75,000Switzerland 237 Million 6,918United Kingdom 3.6 Billion 419,500United States 29.6 Billion 15.1 Million
Observations - Now
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In 22 out of 239 countries (9%)
16 of 22 markets are in EuropeMinimal saturation in current markets
Far East (big markets) Europe (big markets)Japan GermanySingapore France
ItalyUKPolandSpain
NSA Missing Major Billion Dollar Markets (January 2010
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Country Retail Sales SalespeopleArgentina 1.17 Billion 714,000Brazil 10.1 Billion 2 MillionColombia 1.5 Billion 867,000
Mexico 4.4 Billion 1.9 MillionKorea 7 Billion 3 MillionRussia 2.9 Billion 4.4 MillionTaiwan 1.64 Billion 4.1 MillionThailand 1.6 Billion 5.4 Million*China No Data No Data*India 586 Million 1.9 Million
*Large forecasted growth markets
Observations - Future
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Major Future Markets
Far East Pacific Basin Central / South AmericaChina South Korea BrazilRussia Taiwan MexicoIndia Thailand Argentina
Columbia
Juice Plus Business Points
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Proven by science, sales and global market success
Affordable to the masses
Marketed in a proven international business model
Entrance barrier driven by regulatory changes
Timing of wellness, nutrition and Juice Plus are in early stages of long-term trends driven by real demand
Growing trend toward owning a business, especially a home basedbusiness
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Why Now