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| Date post: | 21-Dec-2015 |
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If You Build It, They Will Come: Driving End User AdoptionScott JamisonManaging [email protected]
Session Info
Part 1: The Challenge of AdoptionPart 2: Must-Have Elements in Your Adoption StrategyPart 3: Must-Have Resources
Part 1: The Challenge of Adoption
Adoption Does Not 'Just Happen' Reach critical mass to stay in the gameVHS and Betamax: adoption x time
Tipping pointCrossing the Chasm
critical mass
critical mess
Why SharePoint Adoption Can Be Hard
What is SharePoint exactly?CollaborationPortalSearchContent ManagementApplicationsAbout 20 other things!
Users don’t necessarily *have* to use SharePoint to get their job done
Example: Payroll system vs Sharing files
New way(s) of doing something – cultural changes take 18-36 months to stick
Adoption CurveThe Roll-out strategy must focus on most effectively getting employees to adopt the portal over time
When adopting a new tool, users typically pass through five stages, each involving a progression of behaviors and needs . . . here are three of the key stages:
Ad
op
tion
Stage/Time
Awareness
Learning Trial Application Adoption100%
User achieves awareness of the new technology and begins forming perceptions around its importance and value.
User experiments with the tool on current projects to experience tangibly how it fits with current modes of working. Obtains real-time under-standing of benefits and experience.
User incorporates the solution as an indispensable tool. As such, the solution is a formal element within specific stages of work processes.
User obtains an understanding, both theoretical and demonstrated, of the tool’s fundamental attributes, such as what it does, its value, how to use it, and how it integrates with existing work processes.
User applies the technology regularly and gains greater familiarity with it, specifically as it relates to fundamental tasks.
Accelerating Users EnlightenmentCreate a comprehensive adoption plan
Growing confidence and value
Elements in planned approach
Responsibilities & SponsorsSuper Users and InfluencersCommunications and BuzzTrainingCommunityContext Governance & Support
Conquered skills & confidence
Perc
eiv
ed
Valu
e
productive
clueless
aware
skeptic
advocate
inventor
What Users Want
Connecting SharePoint to Biz GoalsUsers want to see the connectionOutcomes, not requirements
Elegant Solution DesignDon’t make users go through five screens to do one task
‘WIIFM’“What’s in it for me?” – users want to understand what they get out of using the system (why they have to add metadata, for example)
Part 2: Must-Have Elements to Your Adoption Strategy
Must-Have Elements
Communication PlanTraining PlanContent Conversion PlanUser Support PlanIncentives and Reward Plan
Communication Plan
Leverage Experts and ChampionsCEO MemosTown Hall MeetingsBreak Room PostersOther Fun Ideas:
Online Scavenger Hunts“Birth” AnnouncementsLaunch Parties
Make sure you have an ongoing plan for continuous communication
Training Plan
Training: Not just for Developers and ITAlso For:
Power Users (Site Owners)VisitorsMembersWeb Content ContributorsWorkflow Approvers
“just-in-time and just enough”
Content Conversion Plan
It’s critical that important information gets moved to the new systemSeveral Options:1. Clean and migrate everything2. Migrate nothing; Index old content• New content only in new system
3. Clean and migrate recent content only.
Don’t Migrate without Cleaning!
User Support Plan
Contact Person for Every PageUse pictures and contact info
Internal Site Owner User GroupsEmpower users to help each other
Get the IT Help Desk on boardGiving users power means more questions
End-User Feedback LoopGet feedback in two ways:
Metrics-based (number of users, rating scale, etc)Anecdotes (good/bad experiences)
End-User resources (guides, help, etc)
Incentives & Reward Plan
Answer WIIFMShow (with real data) why something is useful
Make It Fun!Buck the company culture
Provide Recognition for Content Contribution
Money talks; so do titles & certificatesHave a Fantastic User Experience
Invest in an information architecture
Part 3: Must-Have (Free) Resources
SharePoint Buzz Kit
http://sharepoint.microsoft.com/rampup/sharepoint/Pages/buzzkit.aspx
Posters and announcements
Brownbag sessions and slides
Video demos for kiosks
Training and certificates
SharePoint Adoption Kit will be
updated for SharePoint 2010
Resources for Rollout and Launch
SharePoint Training Kit
demo
Let users learn at their pace
Videos, articles and interactive tutorialsPortal and Standalone editionsE-learning and SCORM compliantReporting featuresWeb-based completion assessmentWill be updated for SharePoint 2010http://www.microsoft.com/downloads/details.aspx?FamilyId=673DC932-626A-4E59-9DCA-16D685600A51&displaylang=en
The Productivity Hub
Format: Pre-loaded SharePoint site collectionContent: End user productivity training in a variety of formats (documents, videos, podcasts, etc.) with free quarterly updatesBlog: Tips and tricks for end user productivityTrain the trainer: Coach programProducts: Office 2007 and SharePoint Server 2007. Will be updated for 2010.
Continuously Updated Content for Users
http://www.microsoft.com/downloads/details.aspx?displaylang=en&FamilyID=277fefca-d62f-41bc-943d-79002254cfeehttp://templates.wssdemo.com/sites/productivity/Pages/SharePoint.aspx
Guest bloggersWeekly tips and tricksMapping business problems to features
Get the Point Bloghttp://sharepoint.microsoft.com/blogs/GetThePoint
The Demo Spotlighthttp://sharepoint.microsoft.com/try-it/demos/Pages/Mash-Rentals.aspx
Computer-Based Traininghttp://learning.microsoft.com/manager/catalog.aspx
End-User ReferenceIn the back of the book…will send you the PDF for free! (And a free chapter from the next book)
Summary
Understand the ChallengesAdoption won’t happen magically (even though you want it to)
Have a PlanUse one or more angles (communication, training, user support, etc)
Use the Great Resources Out ThereMany are free!
© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after
the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
