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Via Hanseatica tourism route:enhancing our heritage and advancing our regions
10th of June 2013, Sigulda
Sille TalvetProject Coordinator
Vidzeme Planning Region / Gravitas Consult LLC
• Transnational tourism route connecting Russia, Estonia and Latvia
• Rich in attractive locations and unique objects
Why Via Hanseatica?Why here? Why together?
• Via Hanseatica is the name attributed to the trans-European transport corridor from Lübeck to St. Petersburg
• Via Hanseatica in the Baltic States and Leningrad region passes mainly remote regions of these countries • regions which do not get many visitors • but have extensive cultural heritage and breathtaking nature
• By:• putting together well-known name with positive image, • using the official transport corridor, • using existing resources (our heritage, sites and services), • and marketing it all together as one product,
we create for our regions a beneficial new product!
Past of Via Hanseatica in the Baltic States• 2001 - First ideas for joint development of the region.
– not only about tourism development (also logistics, transport etc.).
• 2004 - Official cooperation with Estonia, Latvia and Lithuania.• 2007 - Cooperation memorandum between regional partners
of Estonia, Latvia and Lithuania on VH development.• 2007 - Baltic Parliamentary Assembly appeal on joint
development of Via Hanseatica.
• 2012 - New start (with Russian involvement)!
• 3 years (2012-2014) funding from Estonia – Latvia – Russia
ENPI Cross-border Cooperation Programme supports us in:
– Increasing attractiveness and accessibility of VH objects
– Advancing the knowledge and expertise of service providers (trainings)
– Creation of strong and sustainable network of VH stakeholders with special attention to private sector involvement (trainings)
– Creation of VH products (thematic & territorial packages)
– Promoting VH through various channels
Present development of Via Hanseatica
Network of stakeholders: developers, officials, entrepreneurs
Package development: themes, routes
Training for service providers and guides
Strong network, cooperation structure and strategy for future
Package development and networking
• Introducing Via Hanseatica as one attractive region!
• Modern and easily usable travel planner
• Travel application for mobile devices.
• Promotional video teasers presenting VH and its assets
• Travel guide
• Promoting Via Hanseatica and its services/attractions in international tourism fairs
• Organizing FAM tours for tour operators and agents to your sites
Marketing actions of VH
Supporting physical visibility and investment actions
• VH road signs
• VH object signs
• VH information boards
• VH information terminals
• Small-scale investments to objects
• Preparation of technical documentations (design, construction) for objects with high development potential
Future of Via Hanseatica
VH tourist