2014 ADI Marketing
Andy Morra
Vice President Marketing
Company Proprietary and Confidential
Company Proprietary and Confidential
THANK YOU CORE VENDORS!
Company Proprietary and Confidential
MARKETING ORGANIZATION
ADI Marketing
Andy Morra
VP Marketing
Marketing Communications
Marketing Operations
Product Management
Company Proprietary and Confidential
Marketing Communications
Gail Esbin Director
Marketing Communications
David Saltzman Project Specialist
Open Marketing Support
Nicole LoCurto
Graphic Designer
Sean Schnipper Project Specialist
Eileen Southard Marketing Support
Colleen Walsh
Marketing Support
Eniko Ilyes-DeMarco Project Specialist
Pasquale Prisco Graphic Designer
George Gorgano Graphic Designer
Tina Patrone Production Coordinator
Communications
Adrienne Zimoulis Manager
Janice Fanning Project Specialist
Events & Expos
James Letkovsky Supervisor
Monthly Sales Flyer
JerriAnn Pacheco Graphic Design Supervisor
Catalogs
Gabrielle Scarpati Supervisor
Branches & Events
Wil Schmidt Graphic Design Supervisor
Christy Johnson Graphic Designer
Company Proprietary and Confidential
Marketing Operations
Andy Morra VP Marketing
Business Strategy
Karen Nyholm Manager
Contract Administration
Open
Vendor Programs
Bill Lamar Vendor Resolution Manager
Pricing Management
Liana Vinokur
Pricing Strategy
Patricia Chorusey Pricing Manager
Debbie Scimeca Teufel Pricing Systems
Company Proprietary and Confidential
ADI Product Management
Jason Clark Audio/Video, Central Vac (US)
Daniela Ganci Access Control (US/CA)
Marco Cardazzi Video Surveillance (US)
Stu Tisdale Intrusion (US)
Networking,(US/CA)
Brett Serxner Fire, Telephony (US)
Kavita Boodram Video Surveillance (CA)
Giovanni Serrecchia Audio/Video, Telephony, Wire
Central Vac (CA)
Patti Confessore Wire (US), Tools (US/CA)
Colleen Gray (Acting) Intrusion, Fire (CA)
Gina Leonette APM
Rich Paul APM
Kim Lindeman APM
Garrett Savage APM
Kate Rose APM
Gina Leonette APM
Kate Rose APM
Jess McCarthy APM
Andy Morra VP Marketing
Company Proprietary and Confidential
Company Proprietary and Confidential
MARKETING OPPORTUNITIES
2014 ADI Branding Update
Company Proprietary and Confidential
Upgraded icons with a new BOLD color palate for Solid, Category Brand Recognition.
Intrusion • Fire • Video Surveillance • Access • Power • Audio/Video • Networking • Telephony • Central Vacuum • Tools & Hardware • Wire & Cable
Category Icons
In 2014, the use of “ADI Red” has been localized to the ADI logo.
Our new “ADI Blue” will be the primary base color across ALL materials.
Introducing ADI Blue
2014 ADI Branding Update
Company Proprietary and Confidential
2014’s lineup of direct mailers and promotional pieces all updated with new color and style.
Promotional Pieces:
2014 ADI Catalog Participation
Company Proprietary and Confidential
Catalogs:
The Book “C” no charge IP Solutions Catalog-April AV Solutions Catalog-September
2014 ADI Monthly Sales Flyer Participation
Company Proprietary and Confidential
“How do I get products in the Monthly Sales Flyer?”
2014 Email Promotion Participation
Company Proprietary and Confidential
Email Opportunities
Type Multi-Vendor Promotions Individual Vendor Promotions Audiences Active Dealers Prospects Authorized Dealers Purchase Method In-Branch Only, Web Only Promotions Comprehensive
2014 ADI Expo Series
Company Proprietary and Confidential
38 US Expos 8 CA Expos
2014 Branch Event Participation
Company Proprietary and Confidential
2014 Branch Grand Opening Participation
Company Proprietary and Confidential
Company Proprietary and Confidential
SOCIAL MEDIA
What is Social Media?
Collective online communication channels dedicated to interaction, content-sharing and collaboration
Interaction which creates, shares, and/or exchanges information and ideas in virtual communities and networks
Social Media is the New Marketing
Company Proprietary and Confidential
Social Media Marketing
2013 GOAL: Create a Social Media presence that drives customer engagement
Complement One-Way Marketing Communication with Multi-Way Communication
Company Proprietary and Confidential
Social Media Objectives
• Educate and inform our dealers to help grow their businesses – Share product and technology information and trends among
dealers, vendors and ADI
• Grow ADI brand awareness and dealer loyalty • Act as conduit between vendors and dealers to keep the dealer
engaged
• Gain a long-lasting competitive advantage • Increased VOC via multi-way customer communication
Establish ADI as the Destination for Thought Leadership
Company Proprietary and Confidential
Social Media Infrastructure
Integrated Approach to Multi-Way Communication
Dealers
Vendors
Company Proprietary and Confidential
ADI Social Media Platforms
CURRENT PLATFORMS • ADI Blog • LinkedIn
– ADI Global Distribution Group – ADI Global Company Page
• YouTube • Facebook Company Page FUTURE PLATFORMS • Twitter • Google+
Company Proprietary and Confidential
ADI Blog
• Launched Q3 2013
• Topics: Video Surveillance, IP, AV, Intrusion, Fire, Life Safety, Network Systems, Tools & Hardware, Wire & Cable
• More Guest Blog Posts
http://blog.adiglobal.us/ Company Proprietary and Confidential
Company Proprietary and Confidential
Company Proprietary and Confidential
Company Proprietary and Confidential
Subscribe, View, Share
Company Proprietary and Confidential
Company Proprietary and Confidential
ADI LinkedIn
• ADI Global Distribution Group
• ADI Company Page
• Content sharing
– Blog posts
– ADI Expo info
– New products
– Sales promotions
– Vendor updates
– Training & Events
Company Proprietary and Confidential
Company Proprietary and Confidential
https://www.facebook.com/ADIGlobal
Company Proprietary and Confidential
Why Should You Participate?
As an ADI Vendor you can:
• Connect with dealers
– Get insight on their business, become part of their world
• Connect with the ADI team
– See the topics we are covering, learn about ADI events, get promotion information
• Deliver information on your product lines
There is Valuable Information in Connections and Movements
Company Proprietary and Confidential
You’re Invited! Join Us on this Social Media Journey
• Get Active in Social Media
• Visit, view and subscribe to the ADI Blog – We encourage comments and guest blog posts
• Follow ADI’s Company Page on LinkedIn
• Join the ADI Distribution Group on LinkedIn
• Like ADI’s Company Page on Facebook
• Share Content with your professional Network
Company Proprietary and Confidential
Company Proprietary and Confidential
THANKS IN ADVANCE FOR A MUTUALLY SUCCESSFUL 2014!