A s a BBB Accredited Business, you have committed to maintaining the highest standards for trust in the marketplace. As a result, your business qualifies to use the BBB seal, both online and offline in a variety of ways. The BBB seal is instantly recognized by consumers as a sign of trust. BBB reminds you to use the most up-to-date version of the BBB seal to ensure your company stands out as a BBB Accredited Business. BBB Accredited Business Seals for Print The BBB logo should be used in both print and television advertisements, flyers, direct mail pieces, business cards and any other print publications. It can be displayed vertically or horizontally, and in black or blue. To maintain legibility, make sure the height of the letters “BBB” is no smaller than 1/8 inch. Austin • Centroplex • Corpus Christi • Laredo Permian Basin • San Antonio • Victoria • Waco July 2012 VOL 62 No. 7 Let the BBB Seal Speak for Your Accredited Business Use the BBB seal to show your commitment to high standards BBB Dynamic Seal for Online Marketing Additionally, the BBB Dynamic Seal can be used by your business on your website and social media pages to help you stand out from the crowd. BBB reminds you that the Dynamic Seal is the only BBB seal approved for online use. In addition to distinguishing yourself as a business committed to integrity and ethical behavior, using the BBB Dynamic Seal has several other advantages: • It is a direct hyperlink to your company’s BBB Business Review. • An option is available to include your company’s BBB rating with the seal. • Customization allows you to choose size, layout, display and color options. If your business needs up-to-date BBB seals or instructions on how to download the BBB Dynamic Seal, contact Accredited Business Services at 512.445.4748 or [email protected]. ® ® ® ACCREDITED BUSINESS ® ACCREDITED BUSINESS ® ® Accredited Business Name Address Line 1 Addres Line 2 City, State Zip Our business has become a leader in advancing trust in the marketplace through its commitment to integrity and track record of performance. To view our BBB Business Review, visit www.bbb.org. Accredited Business Logo Placeholder Better Business Bureau 1005 La Posada Drive Austin, Tx 78752
Transcript
As a BBB Accredited Business, you have committed to maintaining the highest standards for trust in the marketplace. As a result, your business qualifies to use the
BBB seal, both online and offline in a variety of ways. The BBB seal is instantly recognized by consumers as a sign of trust. BBB reminds you to use the most up-to-date version of the BBB seal to ensure your company stands out as a BBB Accredited Business.
BBB Accredited Business Seals for Print
The BBB logo should be used in both print and television advertisements, flyers, direct mail pieces, business cards and any other print publications. It can be displayed vertically or horizontally, and in black or blue. To maintain legibility, make sure the height of the letters “BBB” is no smaller than 1/8 inch.
Austin • Centroplex • Corpus Christi • Laredo
Permian Basin • San Antonio • Victoria • Waco
July 2012
VOL
62 No. 7
Let the BBB Seal Speak for Your Accredited BusinessUse the BBB seal to show your commitment to high standards
BBB Dynamic Seal for Online Marketing
Additionally, the BBB Dynamic Seal can be used by your business on your website and social media pages to help you stand out from the crowd. BBB reminds you that the Dynamic Seal is the only BBB seal approved for online use. In addition to distinguishing yourself as a business committed to integrity and ethical behavior, using the BBB Dynamic Seal has several other advantages:
• It is a direct hyperlink to your company’s BBB Business Review.
• An option is available to include your company’s BBB rating with the seal.
• Customization allows you to choose size, layout, display and color options.
If your business needs up-to-date BBB seals or instructions on how to download the BBB Dynamic Seal, contact Accredited Business Services at 512.445.4748 or [email protected].
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ACCREDITEDBUSINESS
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Accredited Business NameAddress Line 1Addres Line 2City, State Zip
Our business has become a leader in advancing trust in the marketplace through its commitment to integrity and track record of performance. To view our BBB Business Review, visit www.bbb.org.
Accredited
Business Logo
Placeholder
Better Business Bureau1005 La Posada DriveAustin, Tx 78752
NewMayAccreditedBusinesses
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AUSTIN1st Choice Business Services3 Blind MiceA+ Fun After School Learning
CenterAA Affordable Austin Garage Door
CoAbove and Beyond Flood
RestorationAbreo Law Office PCAce PropertiesAcrotex GymnasticsActiveProspect IncADCO AdvertisingAmericas Best Choice WindowsAnnihilator Customs Inc.Arcil EquipmentAustin Boats & MotorsAustin Premier LocksBelize Travel AdventuresBlue Light ExterminatorsBusiness Research & Bookkeeping
ProfessionalsCapitol City Insurance AgencyCaprock Heating & ACCell Repair of AustinClancy’s GuitarCollege InroadsComputer WizardDady Insurance AgencyDan Day Homes, LLCDevcon SecurityDK Hydromulching, LLCEcogreen LandscapingEfren Ramos PaintingErnesto Perez RoofingExabar TelecomExult Cleaning ServicesFirePit CeramicsG.E.M. Lawns & TreesGG’s Construction, LLCGirl Next DoorGreen Earth AutomotiveGreen World Restoration LLCHall Attorneys, A Professional
CorporationHome and Hearth RealtyHot Dog MarketingJ.C. Cut Landscaping ServiceJake North PhotographyJC Construction CompanyKIVA Kitchen & BathLance Body & PaintLaw Office of Mae Rathbone Carter
PLLCLexutek Construction &
Remodeling CompanyM&M Diesel and Auto Repair
M.P. Refrigeration, L.L.CMagic Pest and LawnMark’s Air Conditioning & HeatingMaster Wrecker ServiceMoran PaintingNanny PoppinzNextCare Urgent CareOneSource Financial CorpPartners Remodeling Restoration &
WaterproofingPC Parts & ServicesPersonal CastlesQuantum Electric, Inc.RAZ Tactical CorporationRecruiting Jobs Personnel
Consultants, Inc.Reliable Appliance RepairRepublic Spine and Pain, P.A.Rick’s A/C & HeatingRocha’s Towing ServiceRocksauce Studios LLCRollo HomesRuben’s Home ConstructionSB Landscaping Inc.Stewart Law Firm PLLCT & J Auto SalesTensteer LLCTexas Green Air LLCTipTowTop SurfaceTovar Construction CompanyUnique PoolsUpgradeUSAValverdi Residential, Inc.Vintage Western WearVivian’s Muse PhotographyWilliams-Sebby Veterinary ClinicYOS Auto Center
CENTROPLEX/WACO121 TowingA Plus Medical Records SolutionsCab Fleet RefinishingCody’s TransmissionsComplete Home MaintenanceDavid Wildberger Air ConditioningFuture Minds Child CareLatemodel Restoration Supply, IncMorse Welding LLCNeighbors LandscapingSunshine Maintenance &
RemodelingTexas Animal Medical CenterWater Softners Services
CORPUS CHRISTI/VICTORIAADAPT & ABC Defensive Driving
School
All-Out Septic Service IncAngel Bright Hospice, Inc.Estate Liquidation ServicesGolden E CorporationHeavy Air and HeatHinojosa’s UpholsteryIn Home Dental Care PLLCIron RAM ServicesJuarez & Co.L&N Home ImprovementsLone Star MonumentsPerrone, Trigger & Associates PCRam House MoversRon’s HandymanTexas Surf CampsTom Mahaffey’s GarageTRG House Leveling & Foundation
Repair
PERMIAN BASINAction Discount Carpet Group, Ltd.CRS Diagnostics Services, L.L.C.Extreme SoundsFence MastersHalf Priced GraniteHeath Hughes, CPAMidland Mall Family Dental CenterMidland Shuttle Services, Inc.Music City Mall Dental PracticeNeal R. Allen, Attorney, P.C.New Life Painting & Remodel LLCRanch Maintenance Fencing
CompanyStevans ConstructionT Plumbing CoUniversity Medical Supply
SAN ANTONIO/LAREDOA Plus Appliance Service3 Brothers TruckingAAA Affordable PlumbingAdvanced Remodeling of San
Bear’s Body ShopBenefit SolutionsBlue Planet Machinery LLCBluwave PoolsBob the Builder MartinezCMIT Solutions of San Antonio NECruz Drilling & Pump ServiceDone Right Home Services LLCeHealth ScreeningsEstafeta USA Inc.Expedia Cruiseship CentersFaith Heating & Air ConditioningFred’s Air ConditioningHome Sweet Home BoerneHowell EnterprisesHTS Voice & Data SystemsIslas Air ConditioningJ & J & Little J PlumbingJ.L. Hearn Plumbing IncJimmy’s Family PizzaLinda’s Orthodontic LabMark of EleganceMartinez ElectricMJ Poth Plumbing LLCMoss Contracting ServicesMTZ VacuumPrestige Custom PoolsPro TrailerPump It Up of San Antonio NERicks Furniture CompanySchneider Solar ScreensSecurity Monitoring SolutionsSilotech GroupTexas Sun Stoppers, LLCThe Growth CoachThe Little Gym of HelotesThe Makeup Maven and CompanyThe Next HorizonTile Tech of AustinTodd Glowka Builder IncTree Sales & RescueTriple R Contracting, LLCWeston Dean HomesWilliamson Roofing
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Special thanks to our Corporate Partners!
Using Social Media to Attract New BusinessPlan your content and image to reflect a positive view of your business
Having a presence on social media sites like Facebook and Twitter has transformed from a hobby to a necessity for many businesses. With hundreds of millions
of potential customers engaging in conversations across social media platforms, it is important for your business to have a presence. Social media helps your business balance the great things about your products and services using posts that elicit a continuous conversation online. Many businesses get lost in the social media shuffle because they are unsure what content to share or post on their social media pages and how to track their efforts. To help get a clearer picture of the social media landscape, BBB offers the following tips: 1. Clearly and consistently define your business Your social media pages should be treated the same as your website. Make sure all contact information, profile pictures and basic descriptions of your company are current and contain the same information across all platforms. This consistency helps your business brand itself as more consumers begin to associate certain keywords and pictures with your business. It will also help improve your search engine optimization, as many search engines pull this information when populating search results. 2. Create a posting strategy Consumers react differently to content posted on Facebook than they do on Twitter or YouTube. For instance, posting too frequently on Facebook can cause consumers to unlike your page because they see every post in their news feed. However, Twitter feeds are constantly being populated so you can post every hour and your followers most likely will not be overwhelmed with information. Be sure not to over-promote your
O�cial variations of the Castle & Cooke Mortgage, LLC logo:
business with your posts. Consumers want information about your services, but they do not want it to sound like an advertisement. 3. Engage your customers Social media pages work best as a conversation destination. Make sure your posts ask questions or solicit feedback. It is also a good idea to provide your potential customers with information they can share with others. In the same manner, be proactive and engage in conversation with other consumers and organizations when your business has something to offer. 4. Track your efforts Most social media websites have statistics available that will show you how many page views, clicks, retweets, etc. your social media pages are receiving. Based on what these numbers show, you can tweak your content to make sure you do more of what is working and less of what is not.
To connect with BBB through social media, visit facebook.com/YourBBB, twitter.com/CentralTexasBBB or youtube.com/user/CentralTexasBBB.
Better Business Bureau, Inc.1005 La Posada DriveAustin, TX 78752
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BetterBusinessBureau Trust Talk | July 2012
Trust Talk is published by Better Business Bureau 1005 La Posada Drive, Austin, TX 78752. Trust Talk is published for executives and employees of BBB Accredited Businesses in its 79-county service area. All rights reserved: the contents of this publication may not be reproduced in whole or part without written consent of the publisher. References to or mention made of any company, product or service herein is not to be interpreted, per se, as statements derogatory of such company, product or service, but as information obtained from sources believed to be reliable for the use of BBB Accredited Businesses and subscribers. Because the matters contained in this Trust Talk concern matters of the utmost public importance and concern in providing a free flow of information to our companies concerning business enterprises in the Central, Coastal, Southwest Texas and the Permian Basin area, BBB encourages BBB Accredited Businesses to contact their local BBB with any follow-up material concerning the reports in this newsletter or any other matter to assist BBB in fulfilling its function of improving the economic system through informed decision-making.
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Let the BBB Seal Speak for Your Accredited Business .....
New Accredited Businesses …….…...............................................
Using Social Media to Attract New Business ........................
May Activity Report ................................................................................
In May 2012, your BBB...Increased total Accredited Business locations to 11,060Provided customers with 172,830 BBB Business ReviewsHandled 1,980 disputesHosted 464,891 website page viewsSent 1,445 Request a Quote customer referrals to Accredited Businesses
In May 2012, your BBB was mentioned 352 times by 37 local media outlets including…
Get news as it happens! Join BBB’s press release list at centraltx.bbb.org/press.
BBB Corporate Office1005 La Posada DriveAustin, TX 78752
