Delivering strategic insight, leadership, and advantage

spearheading integrated marketing, digital, business

development, advertising, and media innovation.

Recognized expertise:• Frequent guest lecturer at NYU on public relations, marketing, and

communications.

• Appeared as a TV on-air contributor on various topics, including

marketing strategy, international communications, and social media.

• Written several published articles on social media, public relations, and

crisis communications, including for Frontline and PR News.

STRATEGY DEVELOPMENT & EXPERTISE

• Created, developed, and led implementation of global, multi-platform, best-

in-class campaigns that delivered first-of-their-kind promotions to the

international marketplace resulting in record media ROI for market.

• Increased market share, media coverage, sales, and ROI by spearheading

and developing successful strategic integrated marketing and

communications campaigns.

• Increased client ROI by over +300% in 90 days; YOY trade sales by

+27%, overall YOY sales by +19.6%, and online sales +47%. Doubled total

FY 09/10 media ROI by Q1 of FY 10/11.

• Achieved a higher-than-expected percent of goal by maximizing digital and

offline sales.

• Moved brand from third place to first in the midst of a 75% budget cut.

• Received Excellence Award by division Senior Vice President at Nielsen.

• Increased new revenue streams by developing and successfully marketing

new portfolio of first-in-industry, high-impact, and high-margin digital

products including: Internet TV, Internet radio, video blog, custom digital

publishing, collaborative content e-newsletters and webinars.

SAMPLE RESULTS

WORKED WITH GLOBAL BRANDS & ORGANIZATIONS

• Hotels.com

• DIRECTV

• Vonage

• Nielsen

• Reed

• California Travel & Tourism Commission

• Newsweek en Español

• Discover en Español

• Glamour en Español

• 24/7 Real Media

• Avis

• Budget

• DFW Int’l Airport

• Dallas & Ft. Worth CVBs

• Jamaica Tourist Board

• South Florida CEO

• The Indie

• VirtualCom

• Solutions WT

• Green Energy Council, IGEC

• Regain American Jobs

• Packtoy

• Among others

• Developed international 360 programs for clients identifying goals, strategies, tactics and structure to meet their objectives.

MULTI-PLATFORM INITIATIVES

EVENTS

Prepared by: Victoria Osorio,

• Developed concepts, themes, and materials

• Managed production and execution teams

MEDIA EVENTS, SALES MISSIONS, FASHION SHOWS

• Created and developed strategy and concepts

• Managed execution

CONFERENCES, TRADE SHOWS, VIP, ETC.

DIGITAL PRODUCTS• Developed and/or launched digital

products and initiatives

• Managed content, product, marketing,

communications and sales strategies

• Managed multi-disciplinary teams

BRANDED EVENTS & ENTERTAINMENT

• Created and developed concept and campaigns

• Managed partner, trade and media participation

• Generated consumer involvement

• Managed execution, marketing and public relations

PROMOTIONS & STRATEGIC PARTNERSHIP

• Created and developed promotions and strategic partnerships

• Managed alliances and initiatives

COLLATERAL MATERIALS

• Created and developed concepts & oversaw execution

• Secured partner participation from leading brands

WRITING SAMPLES

• Annual Report

• Press Release

• Brochure

More samples available upon request.