Victoria Treyger - Ring Central - Mobility for Growing Businesses

©2011 RingCentral, Inc. All rights reserved. RingCentral Confidential.

Victoria TreygerRingCentral CMOJune 8, 2011

Tablets, smartphones, and the mobile revolution… what it means for the SMB and how to leverage it

©2011 RingCentral, Inc. All rights reserved. RingCentral Confidential.2

Agenda

Mobile is mainstream1

Business use of mobile2

Why mobile is important for SMBs3

5 ways to leverage mobile for your business4





Mobile is mainstream1


5 billion mobile subscribers

$5 billion in sales of the iPAD,3 quarters post launch

5 billion apps downloads

Mobile is the most sweeping change to media of any time


iPad adoption faster than any product in history

Source: Apple, KPCP Feb 2011 report.


Mobile inflection point Early 2011 Smartphone + Tablet > PC shipments

Source: Katy Huberty, Ehud Gelblum, Morgan Stanley Research, KPCB Feb 2011 report Data and estimates as of 2/11


Mobile is mainstream


1




Which phone do you use most to conduct business?

RingCentral 2011 Smartphone Survey


Do you use your smartphone for business more or less compared to one year ago?

64%use smartphones more than a year ago



What kind of smartphone do you use for business?



If you could only choose one, which device would you rather take with you on business travel?



How often do you use the tablet for business?



Before getting out of bed, what is the first thing you do when you wake up in the morning?



Fixed-Line World Mobile World

Smartphones driving blurring between work and personal life



Would you take an urgent business-related call while in the bathroom?





1




1. Tablets increase productivity & are even replacing paper

91%Believe tablets increase productivity

Source: iPass Global Mobile Workforce report 2011. Harvey Nash Survey of Tablet Users, March 2011

Note ta

king

Contact

managem

ent

Offic

e suite

s

Social m

edia fo

r work

Web c

onfere

ncing

0.1

0.2

0.3

0.4

0.5 47%

39%33%

30%25%

Top 5 business applications (beyond email)


2. Save time and moneySMBs are heavy users of apps for business

70% of SMBs use mobile apps for their operations

4 in 10 SMBs said they could not survive without mobile apps

Best apps: Documents management, PDF scanner, group texting, remote log-in

Cost: $15-$20

Dataviz docs to go LogMeIn Ignition Scan2 pdf mobile

Seesmic Textplus Wavesecure

Source: AT&T Small Business Technology Poll 20111


3. Accelerates the power of the cloud(Smartphones + the Cloud)

Access any application from anywhere (its in the cloud)

24X7 computing power from your hand

Access enterprise level functionality for the SMB

Source: Metaswitch 2011 Survey.

42% of SMBs Use cloud services


What does the power of the cloud mean to the SMB?

For SMB buyers, low cost is the #1 factor in choosing the right product

Fast & NimbleCheaperInstantSet-up

No HardwareNo Software

No Tech Support

ScalableGo from 2 to 200


Today’s Workplace…Multiple locations, mobile employees or remote workers

The traditional PBX cannot support multiple locations or mobile employees

Home Office

Office

Mobile OfficeX


RingCentral: Instant, Simple, PowerfulCustomer calls & faxes

Company toll-free number

Company local number

Company fax number

Custom greetings

Business / After hours

Employee extensions

Direct call/fax numbers

Voicemail boxes

Departments extensions

Customize call routing


Growing with RingCentral Cloud PBX

1-855-Acme-Biz1-415-Acme-Fax

MaryExt 101

San Francisco

PaulExt 102

JohnExt 103

SupportExt 3

Denver

SalesExt 1

BillingExt 2

Shanghai

ShippingExt 2


Cloud + Smartphone = AT&T Office@Hand

• Instant

• No Hardware/IT support

Mobile & Web Mgmt Rich PBX Functionality Employee Productivity

• Answering/Forwarding Rules• No Technical Skills

• Professional Image

1. Great Value @ $16/mo: Save $10k+ at start-up & 60% going forward

2. Get all the functionality of an enterprise PBX and more from your palm

3. Reliable: Serving over 100k businesses, winner of top category awards




1




1. Leverage productivity apps to save time & moneyDataviz docs to go LogMeIn Ignition Scan2 pdf mobile

Seesmic Textplus Wavesecure


2. Build mobile friendly website for your company

15-30%Of total searches are MobileMany companies don’t have a mobile optimized siteNot yet leveraging the marketing opportunity

Source: Google Feb 2011


Creating a mobile friendly site

Best Practices Mobile Site:1. Product suited for mobile purchase, 1 option

2. Short sign-up funnel

3. Free-trial with no CC required

4. Strong post-download upgrade program free to paid


3. Commerce: Local, Reviews, Free-Trial

1 in 3Mobile searches is localAfter looking up a local business, 61% of users called & 59% visited

15%Conversion from free to paid

App World

Mobile Web

Active Upgrade

Email Upgrade


4. Change your marketing mix to reach your customer through mobile

1. Forbes Insights, ‘The Rise of the Digital C-Suite: How Executives Locate and Filter Business Information’ Report, June 2009

66% of business owners prefer reading traditional print media online versus in print1

Advertise: Search & Display

More limited inventory Display: Targeting is key

Search: 5 ads/page, big difference in click-through rates top 2 vs. bottom 3

Distribute through app-stores


5. Stay connected to your customers through social media and resolve service issues in real time

40% Of all tweets are from mobile


5 ways to leverage mobile for your business

Leverage productivity apps to save time & money1

Build mobile friendly website for your company2

Commerce: Focus on local, reviews, free-trial3Change your marketing mix to reach your

customer through mobile4Stay connected to your customer through social and

resolve issues in real time 5

©2011 RingCentral, Inc. All rights reserved. RingCentral Confidential.

QUESTIONS?

Date post:	13-May-2015
Category:	Technology
Upload:	ramon-ray
View:	1,777 times
Download:	1 times