When  Every  Drop  Counts….  Winners  know  hydration  is  the  key  to  peak  performance.  Dehydration  can  lead  to  lower  energy  levels,  reduced  concentration  and  muscle  tightness.  

VICTORY  H2O™  is  a  revolutionary  hydration  experience  that  delivers  the  winners  edge  in  every  drop,  quenching  YOUR  thirst.  

Our  ultra  pure  performance  water  is  designed  with  Enhanced  Electrolytes  to  eliminate  toxins  and  increase  recovery  for  YOUR  body.  It  is  designed  to  be  YOUR  "Complete"  water  in  this  very  incomplete  thirsty  world.  This  is  not  

YOUR  average  drinking  water.  

Whether  YOU'RE  in  the  gym  or  boardroom,  on  the  field  or  couch,  YOU'LL  enjoy  VICTORY  H2O™!  

When  every  drop  counts...  reach  for  VICTORY  H2O™.  

Premium  Water    (Fiji,  Voss,  Evian,  Penta,  

Smart  Water  )  

Functional  Drinks    

(Red  Bull,  Gatorade,  Powerade,  5-­‐hr  Energy)    

 Premium  Functional  Drinks    (Victory  H2O  )    

Purified  or  Spring  Water    

(Dasani,  Aquafina,  Nestle  Pure  Life)  

Purity  Meets  Performance  

Victory  H2O’s  Niche  Market  Victory  H2O  

 Premium  Functional  Water   Enhanced  Electrolyte  Formula  

 Victory  H2O  is  the  Water  to  support  the  Active  and  Social  Lifestyle  

    Superior  Quality    We  produce  products  that  are  unmatched  in  quality,  taste,  and  funcDon    

     

    Iconic  Lifestyle    We  aspire  to  represent  a  posiDve  and  influenDal  lifestyle  

     Community  Impact    We  leverage  the  success  of  our  brands  to  create  a  posiDve  local,  naDonal,  and  global  difference.  

     Refreshing  Experience    We  aspire  to  create  brands  that  don’t  just  take  up  space  in  the  market  but  reward  the  consumer  each  Dme  it’s  purchased  (No  Me  Too’s  Allowed!)  

4  Keys  To  Victory  

Victory H2O 500mL (16.9oz) 24 Pack Case

E-­‐Commerce  

Social  Media/www.  

Discounts/Coupon  

DistribuDon  Channels  5  Initial  Channels  of  Distribution    

1.    Websites  (Home  Delivery)    2.  Performance  Driven  Locations  (MMA,  Boxing  Gyms,  Baseball  Training  Centers,  Speed  and  Agility  centers,  Soccer  Clubs,  AAU  etc.)      3.  Elite  Gyms,  Golf  and  Tennis  Clubs  4.  Performance  Retail  Locations  (where  athletes/health-­‐conscious  individuals  purchase  performance)  5.  Convenient  Stores  (Cold  freezer  locations)    

Future  Distribution  Channels    1.  Night  Clubs  and  Bars    2.  Institutions  (Hotels,  Restaurants,  Colleges)  3.  Supermarkets    4.  International  Markets  5.  Trade  Shows      

Fulfillment  CapabiliDes  Once  the  finished  products  (cases)  are  produced,  Waterways’  will  warehouse  60%  of  the  inventory  in  California  and  then  ship  the  remaining  inventory  to  a  fulfillment  center  in  Atlanta.  The  center  in  Atlanta,  will  serve  as  Victory  H2O’s  regional  distribution  center  for  business  to  business  sales.    The  Atlanta  center  will  also  house  Victory’s  promotional  products  We  will  also  fulfill  our  internet  orders  by  utilizing  our  3rd  party  distributor  relationship  known  as  Thirst  Monger.    We  will  deliver  our  product  to  our  customers  within  4-­‐days  to  any  city  in  the  48  States.  

CompeDDve  Analysis  

Soft  Drink   Functional  Drink  

Bottled  Water  

Threat  of  Buyer   HIGH   MODERATE   MODERATE  Threat  of  Supplier   LOW   MODERATE   HIGH  Threat  of  Entry   LOW   MODERATE   LOW  Threat  of  

Substitute  HIGH   LOW   HIGH  

Threat  of  Rivalry   HIGH   LOW   MODERATE  Industry  

Attractiveness  Not  Attractive   Highly  

Attractive  Attractive  

Victory  H2O  has  properties  and  characteristics  that  make  it  a  member  of  two  sub-­‐industries,  Functional  Drinks  and  Bottled  Water,  both  of  which  belong  to  the  much  larger  Soft  Drink  industry.    In  analyzing  the  industry  attractiveness  with  regards  to  Victory  H2O,  we  will  use  the  Porter’s  Five  Forces  model  on  both  sub-­‐industries.    Table  1  shows  a  Porter’s  5-­‐Force  comparison  of  the  two  sub-­‐segments  of  the  soft  drink  industry  as  well  as  the  overall  soft  drink  industry.    Included  in  the  table  is  the  overall  attractiveness  of  each  industry. Table  1.  Porter’s  5-­Force  Analysis:  Soft-­Drink,  Functional  Drink,  and  

Bottled  Water  Industry

Enhanced  Electrolyte  Formula  

Enhanced  Electrolyte  Formula  

Victory  H2O’s  formula  is  derived  with  hydration  and  oxygenation  as  the  specific  goals.    Our  scientists  have  developed  the  molecular  content,  enhanced  the  alkalinity,  and  created  a  purification  process  that  optimizes  the  body’s  rate  of  absorption,  thus  expediting  the  hydration  process.    Therefore,  the  formula  alone  places  Victory  H2O  at  an  advantage  over  its  competitors.    Victory  has  access  to  the  best  technology,  which  allows  the  company  to  create  the  best  products,  with,  while  delivering  the  best  service.    Our  competencies  will  align  with  the  following  guidelines:        

Victory  H2O’s  Formula  Elite  Hydration  Victory’s  products  focus  on  increased  hydration,  whether  internally  or  externally.  Victory  uses  the  latest  technology  and  research  involving  hydration  in  order  to  provide  to  highest  quality  products.  

•High  Performance  Focus  Victory  utilizes  the  knowledge  of  experts  within  fitness  and  wellness  industries  to  deliver  products  that  meets  the  needs  of  high  performing  individuals.    

•Hydration  Education  Victory’s  products,  sponsored  events,    and  activities  educate  its  consumers  on  the  importance  of  hydration.    

MarkeDng  ObjecDve    Increase  consumer  awareness  by  30  percent  

in  the  first  12  months  (i.e.  Live  Earth  Marathon,  In-­‐Store  Marketing,  etc.).  

  Inform  target  audience  about  features  and  benefits  of  our  product  and  its  competitive  advantage,  leading  to  a  25  percent  increase  in  sales  in  one  year.    

  Global  Brand  Recognition  with  competitive  pricing.  

  To  become  the  water/performance  drink  of  choice  for  every  Elite  Performer.      

  To  be  a  nationally  recognized  advocate  for  health  fitness  awareness.      

  To  be  a  leader  in  health  and  fitness  driven  philanthropy  events    

Upgrade  Your  Water  Campaign  

Victory  H2O  &  The  Oscars  

The  Social  Lifestyle  

The  Social  Lifestyle  

The  AcDve  Lifestyle  

Press  Release  

Victory  H2O  Pricing  

         Size        Price          Bottle  Cost  Retail    MU%    ½  Pallet/30  Cases    16.9  oz  $28.00/case  $1.17    $1.89                              60%  

Pallet/60  Cases  16.9  oz  $26.80/case  $1.12    $1.89                              69%  

Truckload  16.9  oz  $25.88/case  $1.08    $1.89                                75%  

Truckload+  16.9  oz  special  pricing      $1.89  

Thank  you  for  allowing  us  to  introduce  Victory  H2O!  Visit  us  on  the  web  @  www.victoryh2o.com