Video and Content Distribution: Seeing is Believing: Paul Larbey, Vice President and General...

COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

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FUTURE VISION FOR IP VIDEO

PAUL LARBEY - President, IP Video Business UnitNovember 14th, 2013


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FUTURE VISION FOR IP VIDEO

PAUL LARBEY - President, IP Video Business UnitNovember 14th, 2013


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PAY TV UNDER PRESSURE

Multiscreen - 36 million mobile phone owners

in the U.S. watch video on their phones

Time shifting – >10% of content is

watched on demand in US

Simultaneous usage – 85% of tablet/phone

owners use their device while watching TV

at least once a month

Consumers are

more demanding


4


Competition is

fierce

Netflix now officially bigger than HBO


5


Costs are

rising

Network investments to

cope with traffic growth

Continual increase in affiliate

and retransmission fees


6


Costs are

rising

““60 to 70%

of our traffic is video”

Bill Garret,Verizon


7


Consumers are

more demanding

Competition is

fierce

Costs are

rising


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PAY TV IN 10+ YEARS

Set-top box

goes away

1 STB = $11Billion (cable and IPTV) in 2012,

80% of video infrastructure at

Consumer funded connected devices

replace the STB

Media gateway functionality simplified

and processing from the network


9

PAY TV IN 10+ YEARS

UAll traffic

is unicast

2

Time-shifted TV services

represents 60% of pay TV

traffic in 2022

Video to IP devices

represents 80% of pay TV

traffic in 2022


10

PAY TV IN 10+ YEARS

Back-end is

cloud-based

3From monolithic, closed platforms to

more open and modular platforms

From dedicated hardware to

Network function virtualization


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“We are committed to

move everything to IP & cloud”

Mourad Veeneman,Liberty Global

PAY TV IN 10+ YEARS

Back-end is

cloud-based

“


12

U

PAY TV IN 10+ YEARS

Set-top box

goes away

All traffic

is unicast

Back-end is

cloud-based

1 2 3


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ACTIONS

Simplify

the home

Optimize and

virtualize the

video network

Migrate

to cloud


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ACTIONS

Simplify

the home

Migrate

to cloud

Migrate

storage from

STB to the

network

Deliver

time shifted

TV services on

all screens

CLOUD DVR

Optimize and

virtualize the

video network


15


16

ACTIONS

Simplify

the home

Migrate

to cloud

ON NET CDN

Cache

content

close to end

users

Optimize and

virtualize the

video network


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“For us building a CDN was natural”

Chuck Hasek,TWC

“We got payback

in a year”

Ibrahim Gedeon,TELUS

ACTIONS

ON NET CDN

“

Optimize and

virtualize the

video network

“

http://www.alcatel-lucent.com/solutions/ip-video/telus


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NEXT STEPS - SEE THE POSSIBILITIES

Simplify

the home

Migrate

to cloud

Extend

DLNA out of

the home

Migrate

DLNA server

function into

the network

TV services

on all screens

with HTML5

remote UI

REDUCE THE

TIME AND

COMPLEXITY OF

DEPLOYING

MULTISCREEN

SERVICES

Optimize and

virtualize the

video network


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Simplify

the home

Migrate

to cloud

“We can customize

how people view content ”

Chuck Hasek,TWC

NEXT STEPS

“

Optimize and

virtualize the

video network


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NEXT STEPS - SEE THE POSSIBILITIES

Simplify

the home

Migrate

to cloud

The CDN

inserts the

targeted Ad

at the

edge

Decision

based on

user profilePERSONALIZE

CONTENT AT THE

EDGE BASED ON

USER CONTEXTAd

Ad

Optimize and

virtualize the

video network


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ALCATEL-LUCENT IP VIDEO PORTFOLIO

DeliveryClient Cloud

Personalization Intelligence

SOFTWARE MODULES

AD

VAN

CED

SERVIC

ES

VELOCIX CONTENT

DELIVERY NETWORK

Push content close to

subscribers to reduce

video transport costs

and assure quality of

service

Accelerate the migration of existing TV systems to IP and cloud-based

components for reduced costs and advanced consumer services

PROFESSIONAL SERVICES

Consult, design, integrate, deploy, operate and maintain

best of breed multiscreen video platform.

Mediaroom Practice.

VELOCIX ENHANCED

VIDEO EXPERIENCE

&

CLOUD DVR

Provide cost effective

personalized streaming

& time shifted TV

services for enhanced

user experience

NETW

ORK IN

FRASTRU

CTU

RE


22

TIME

WARNER

CABLE

VERIZON

OI ORCON

SWISSCOM

TELEFONICA

DU

PT

ANTEL

MTS

SINGTEL

TDC

VODAFONE

nTELOSTELUS

AT&T

ATMC

CINERGYHOL

T-ONLINE

CENTURYLINK

HAWAII TEL

FRONTIER

SASKTEL

TALK TALK VELTON

PRTCWEST CAROLINA

VERMONT

BRISTOL

FARMERS

OPELIKA

TDS

TELMEX

NUMBERin IPTV

system integration

NUMBERin service provider

owned CDN

PIONEERin Cloud DVR deployment1 1

TELECABLE

LIBERTY

GLOBAL


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Date post:	07-May-2015
Category:	Technology
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Video and Content Distribution: Seeing is Believing: Paul Larbey, Vice President and General...

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