Date post: | 28-Jul-2015 |
Category: |
Marketing |
Upload: | elise-ramsay |
View: | 224 times |
Download: | 1 times |
Video as a Marketing Tool
@eliseramsayElise Ramsay
less this
more this
People think of video as its own beast.
it’s just one piece
Humanize Show
Explain Feel
“What videos should I make?”
“Would a video help achieve this goal?”
Humanize Show
Explain Feel
Humanize Show
Explain Feel
webinars
36% increase in CTR
video thumbnail in webinar email increases CTR at least 20%
video voicemails
Suddenly you're a real person, not just a name in an email.
+ open rate 14% + CTR 3% 84% engagement 69% re-watch
Humanize Show
Explain Feel
landingpages
human product explainer videos increased conversion by 35%
pricing page: with video:
control test
pricing page: with video:
+14.9% conversion
control test
Humanize Show
Explain Feel
personalizedcontent
time for some easy wins!
Custom thumbnails: 35% Increase In Play Rate
Custom player color: 19% Increase In Play Rate
Never fade to black
Add an email collector:
Or a call to action:
wistia.com/communitywistia.com/library
bit.ly/highrollervideo
bit.ly/DIYvideostudio
Amazon Gear lists! (Take a picture of this, yo)
High Roller:
DIY Budget:
video is aboutbuilding trust
Now is the time to get ahead of the curve with video.
@eliseramsay
Hit me up:
Ok, bye!