VIDYARD PRESENTS:

VIDEO�AS�A�SALESFORCE

SUPER�TOOL

BY MIKE STARK

Here at Vidyard we help you measure the

impact of your video marketing.

Our claim to fame? We reveal who is watching

your video content, and for how long with

detailed analytics.

We give you video engagement data so you

can transform viewers into customers.

Anyway, we figured a lot of folks were in the

same boat as us and wanted a way to share

video directly from their CRM.

When it comes to running our business, we use

Salesforce and we create a lot of video marketing

assets to share with prospects (it’s kind of our thing).

And that’s why we built Vidyard for Salesforce.

Now, for the first time ever, video assets can be an integrated part of the sales process from right within the Salesforce interface.

Yep, it’s pretty exciting stuff.

Well, with our new application, you can:

Share video content in Salesforce Chatter or via email Track exactly how viewers interact with your content, and Identify your most qualified prospects based on real-time engagement data

So what does video in Salesforce look like?

Let’s start withthe Video in

Chatter Part …

After installing our app, you can use the new

video publisher in Chatter to upload and

select a video to share from your library:

Once you share your video, it’ll appear in your Chatter feed and play directly in line.

You can also send your videos to prospects via email, right within the Salesforce interface you know and love.

That sweet, sweet data…

But the Best Part is the DATA!

Which you can now track in your Salesforce CRM:

This engagement data shows the video viewing history for

all of your leads and reveals what content has caught and

held their interest.

This makes targeted sales conversations with your leads a

breeze as you’ll have their digital body language to

interpret and gain insight from.

JUST THINK OFTHE POSSIBILITIES...JUST THINK OFTHE POSSIBILITIES...

...

Calls to action at the end of your shared videos prompting the next step in the buying process with another piece of video content

Collaborating with other sales reps on your team via Chatter to find the perfect videos to share

Secure access to your Chatter videos (they’re only seen by those who you authorize!)

More pipeline and closed deals generated based on your video marketing assets

You can finally use video as a sales enablement tool in combination

with your CRM.

It all starts when you install Vidyard for Salesforce in the AppExchange.

Contact me, Mike Stark!

Mike StarkVidyard Software Engineer and all around cool guyMike.stark@vidyard.com

Follow us on SlideShare

Subscribe for blog updates

Subscribe to the bi-weekly newsletter

Follow us on Twitter