Video, beyond YouTube.

Albert Freeman, Bradford Council @albfreeman

July, 2015

Video outperforms other Facebook posts

Bradford’s Victorian tunnels video

Facebook YouTube

Reached 53,968

20,506 views (+3 sec)

7,513 views (+30 sec)

1,037 likes

353 shares

3 likes

7 shares

1,475 views

Shared once to 2,000 Tweeted twice to 9,000

Viral success on Facebook.

Watch video: On Facebook On YouTube

Bradford’s Victorian tunnels video

Add captions to both Facebook and YouTube videos.

Captions automatically show in news feed on the Facebook app.

Use the videos tab on Facebook pages.

Feature one video, put others in playlists.

Uses for Instagram video

Spontaneous:

Emergency building closure.

Also shared to Facebook. https://instagram.com/p/w6iojJhKvD/

Uses for Instagram video

Campaigns:

Teaser for New Deal video, cut from full video.

Call to action in description. https://instagram.com/p/4mW1JLhKpr/

Uses for VineSpontaneous:

Dancing demolition diggers.

Quickly shared on Twitter. https://vine.co/v/eqqMXKEjjUF

Uses for Vine

Campaigns:

Bin day reminders on app.

Call to action in video and description. https://vine.co/v/MdxXwbn7Kul

11

Citizens are reporting issues with geotagged video.

Periscope and MeerkatQuick and easy live streaming video

To stream or not to stream?

Q&A and live chats

Election results

Events and festivals

Meetings

AccidentsEmergencies

’How to’ tutorials

Possibly Possibly not

Further reading on my blog

Facebook video, enjoy it while you can: https://albfreeman.wordpress.com/2015/01/24/

facebook-video-enjoy-it-while-you-can/

Periscope and live streaming: https://albfreeman.wordpress.com/2015/04/04/

periscope-and-live-streaming/

Albert Freeman @albfreeman