VIDEO BOOMERANG PLAY

• Have a strong “cold” video asset that provides a lot of value, for example… it teaches something

• Are in a broader market where value first is VERY important…

• Cold piece of content leads seamlessly into your warm piece of content

• Have patience to allow the custom audience to grow, and then retarget

• Have a bit more experience running ads

Best used when you….

EXAMPLE

OPTIONAL…

EXAMPLE

RETARGET WITH “HOW TO BUILD A

CHICKEN COOP” AD

DIRECT RESPONSE VIDEO PLAY

• You have a strong cold video asset that’s more about the offer than educating or giving value first

• Have a novelty product/service OR you’re in a very small market (local or specific avatar)

• You have a very attractive piece of warm traffic content

• You want results fast

Best used when you….

EXAMPLE

https://www.facebook.com/WagWalking/videos/1880468808893573/

https://www.facebook.com/thedogtrainingsecret/videos/1477464302264942/?pnref=story

https://www.facebook.com/Xero.Accounting/videos/1514028371960730/