Date post: | 05-Dec-2014 |
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GamrRank: The Ultimate Gaming Engagement Platform
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GamrRank• Is a two (ered system for gaming reputa(on
• Tier 1 Consumer facing GamrRank.com
• Tier 2 Developer facing engagement pla@orm
to promote content and reward for ac(vity
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Tier 1GamrRank.com:
THE ULTIMATE RANK
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What does the gamer do?
• Gamers sign up and associate:
• Gaming profiles = PLAY
• Social accounts = SAY
• Community given kudos = RESPECT
• Example connec5ons
XBL PSN STEAM
FB Tw Twitch,tv
Respect
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GamrRank: Ranks1.White2.Yellow3.Orange4.Green5.Blue6.Purple7.Red8.Brown9.Black10.Master
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GamrRank• ALLOWS GAMERS TO:
• Be Rewarded for being part of a gaming community
• Compare their reputa=on with their friends by game and network
• Challenge their peers • Discover relevant gaming content
• Purchase games that they do not have in their porBolio
• ALLOWS BRANDS TO:
• Segment their community
• Reward their community segments differently
• Challenge their community
• Drive relevant content • Mone=ze through targeted marke=ng
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Mega Trends• Mobile phones, ease of use of video capture/edi=ng soJware and YouTube have allowed everyone to put their gaming feats up online
• For the gamer, discovery of new cool games on any plaBorm is hard
• As a developer how do I get my game in front of people in an efficient, engaging and rewarding way?
• Cost of acquisi=on is sky rocke=ng
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GamrRank Challenges• Developers can reward gamers in a targeted and engaging way
• Medals are meta achievements across mul=ple games and social ac=vi=es
• Video Challenges ask the YouTube genera=on to go and promote contentin a fun and rewarding way
• Both mechanisms can reward the gamer with real world and digital goods
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Medals• Select the game, achievements and/or social components you wish to reward
• Add as many as you like in any combina=on
• Upload art that is fiTng for your Medal
• Select whether you wish to reward everyone who completes, your own hand picked selec=on or a random selec=on
• Give us a list of redeem codes or one single code and the amount of rewardees
• Describe where you want your rewardees to go
• Push it live!
• GamrRankers complete the required ac=vi=es and are Rewarded
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An Example -‐ Mass Effect•We want to reward Mass Effect fans who have bought all three games and talked about us socially
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An Example -‐ Mass EffectStep 2 -‐ Upload your art
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An Example -‐ Mass EffectStep 3 -‐ Select Your Ac=ons Req’d
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An Example -‐ Mass EffectStep 4 -‐ Select Your Reward Method
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An Example -‐ Mass EffectStep 5 -‐ Check it and Set it Free
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Summary• Target gamers with Rewards for being who they are -‐ Gamers
• Target users far beKer than any other pla@orm• Segment your own audience in ways that no one else can
• Understand your social media audience
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