A Rising Tide: Video Today

Fast growing

Source: Trendstream and research firm Lightspeed, 2009

Source: SNL Kagan, "Economics of Internet Media," provided to eMarketer, May 21, 2009

is the fastest growing medium in history

Source: Nielsen, 2009

77% of Americans onlinewatched a video last month

Ubiquitous

Source: comScore, 2009

20% of YouTube‟saudience is 55+

Video Knows No Digital Divide

Source: comScore, 2009.

Source: comScore, 2009Source: Nielsen “Three Screen Report,” 2009.

Video Knows No Digital Divide

Record-high viewing on all screens

Source: comScore, 2009Source: YouTube internal data, 2009.

Mobile traffic

grew 500%+

“Premium” Is Changing

Social media. n. Online content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content.

Wikipedia

Friendster

Sharing Is the New Viewing

Note: Social and media are ranked roughly by the amount of activity of each in comparison to the other on a given site.Source: Nielsen//NetRatings , June 2008

Size = # monthly UU

Break

hulu

-

LiveVideo

Metacafe

CNET Networks

Digg

Brightcove

StumbleUpon

MSN Video

Second Life

Del.icio.us

Veoh

eBaumsWorld

Joost

Yahoo! Video

Dailymotion

Netvibes

Sling Media

Yelp

Facebook

YouTube

MySpace Funny or Die

Comcast

Flickr

Change.org

Bebo

Blip.tv

Twitter

1 Create “ads” that work as content.

2 Drive Viewership

3 Ideas come from everywhere.

4 Find the talent and use it.

5 Connect

Five Best Practices for Online Video

Create ads that work as content.

Create ads that work as content.

Create ads that work as content.

Create ads that work as content.

Create ads that work as content.

Create ads that work as content.

Source: comScore, 2009

YouTube Video Search is on the RiseDrive Viewership

Drive Viewership

Understand Your Audience - Data Beats Opinion

23

Case study: More Than Just Scratching the Surface

Company Profile:

Started in 2005, ZAGG Inc. has

grown from a backyard

workshop to a publicly-traded

trendsetter in developing

creative solutions for people to

enjoy their beloved gadgets.

Campaign Objectives:

Like many companies with a new

and innovative product, ZAGG‟s

main objective was to raise

awareness and demonstrate the

power of their offering.

The company looked to drive

traffic to their commercial site and

increase sales by illustrating the

invisibleSHIELD scratch-resistant

qualities.

Solution:

Use YouTube Promoted Video for

the invisibleSHIELD product, a

protective film used to protect

gadgets from scratches.

YouTube Video View Trends:

Significant spike in views of demo video

over course of YouTube Sponsored Video campaign

YouTube Video View Trends:

Successfully drove traffic back to

commercial site, achieving increase in sales

“The Sponsored Videos campaign has been a great opportunity for us to rise above the thousands upon thousands of videos that are uploaded to YouTube daily”

Cameron GibbsDirector of Online Marketing, Zagg Inc.

Video Case Study

Drive Viewership

Scale Programs Beyond YouTube to the Best of the Web

Find the Talent…

… And Use It

Find the talent and use it.

Ideas Come From Everywhere “Crowdsource”

Source: http://www.nytimes.com/2007/10/26/business/media/26appleweb.htmlhttp://www.beyondmadisonavenue.com/2007/10/apple-to-run-ugc-for-the-ipod-touch/

“Consumers creating commercials „is

part of this brave new world we live in‟.”Lee Clow

Chairman and Chief Creative Officer, TBWA Worldwide

Ideas Come From Everywhere “Crowdsource”

Connect

Connect

Connect

Connect

Thank You!