Live & Targeted The Digital Video Revolution is here

Greg Fry SocialMedia.ie

Digital Video trends happening now

Video conversations become the norm 2

Video becomes interactive 1

Brands team up with Vloggers and Influencers 3

Live Video evolves 4

thehappypear

Build Relationships Faster with Video

Think Like a Content Marketer

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“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action” - Content Marking Institute

Examples of Video Marketing

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- Live Streams - Customer Service Videos - Funny Videos - Video Case studies - Video teasers - Hot News Topics - Crowd Sourcing videos - Event Previews - Event Roundups - Guides/ How to videos - Video Product reviews - Interviews

“The nobodies are the new somebodies”

Who are the influencers in your industry and/or in the video world?

Be Real in your Videos

Formatting your Video

Title – Ensure your keywords are included in your title. Intro - Does it hold the viewer’s attention? Does it explain what the video is about? Does it communicate the “what it’s in it for me” to the viewer? Tags and Descriptions – Think SEO. Take time adding a description to your video. Also add relevant tags so your video can be found online. Add Subtitles - Add subtitles or captions so the viewer can understand your video with or without sound. Branding – Make sure you add your logo to your video. That way when your video goes viral everyone will know where it came from. Call to Action – Add a call to action in your video.

In front of the camera

Screen Recording Webinars LIVE video

Creating Content

Creating Content

http://tubularinsights.com/

Mobile Video Apps

•  Quik – video editor from GoPro •  iMovie(iOS only) •  Power Director (Android only) •  Magisto Video Editor & Movie Maker •  FilmoraGo •  Adobe Premier Clip •  Splice (iOS only) •  Boomerang •  Clips (iOS only) •  Hyperlapse •  Animoto •  YouTube

This is a Workshop

The Workshop

#smsummitirl

In your groups create a video. Think “Value”. Use one of the tools provided to create a video or “Live Video”    Post your tips online using the hashtag #smsummitirl

Theme:

“My Social Media Summit

Takeaway”

The Workshop

The 10 Minute

HUDDLE

Align yourself with experts

#icebucketchallenge

Instagram Coupon

http://bit.ly/instagramcoupons

Customer Services Videos

Should you invest time in creating daily stories on Instagram and/or Snapchat?

Do you use Instagram Stories?

http://www.viddyad.com/

Promote your Videos and Create Video Ads

Why Live Video?

Live video streaming on mobile devices is about to grow by 39 times in the next five years, Cisco predicted in its newest Mobile Visual Networking Index forecast. – Feb 6th 2017

“Go Live”

•  Facebook Live •  YouTube Live •  Twitter/Periscope •  Instagram Live

Live Video Ideas

Image credit: Form Meets Function

Think Vertical

As of February 2017:

•  Facebook - Vertical videos publish with no black borders.

•  Instagram - Vertical videos publish with no black borders.

•  Snapchat - Vertical videos publish with no black borders.

•  Twitter - Vertical videos publish with no black borders.

•  YouTube - The Android version of the app hides black borders when device is held vertically and video is viewed in full screen.

https://obsproject.com/

“Go Live” Tools

As of

BeLive.TV

belive.tv

“Go Live” - Other Tools

Other platforms: Blue Jeans - https://bluejeans.com LiveLeap - https://liveleap.com Wirecast - http://www.telestream.net/wirecast Crowdcast - www.crowdcast.io FireTalk - https://firetalk.com

NB. This feature is not available on Facebook Pages yet

Facebook Live “Split Screen” is here

Schedule & Promote your Livestream

Live Contributors on Facebook

Repurpose your Live Videos & add Captions

Facebook Live - Experian

360 Degree Live Video is here

The 10 Tip Takeaway

•  Create video for your audience not you. Be creative and dare to be different.

•  Look at the camera and be yourself. It is not a Hollywood movie you are recording.

•  Use simple video editing software such as Power Director, Adobe Premier Pro, iMovie or Final Cut Pro.

•  Reinvent your Social Media updates by using video apps. (Quik, Magisto, FilmoraGo, Clips)

•  Share, Share and Share - on your Facebook page, repurpose for Instagram, Newsletters etc.

•  Tag all your video content. •  Add captions or subtitles to your video.. •  Use Video tools like Go To Meeting or even Skype to meet regularly

with your clients. (particularly the ones that are far away. •  Use Live Streaming to showcase any offline Use Screen recording

to give customer support. (Check out Camtasia)

@gregfryso

cial

Questions

@gregfrysocial

ie.linkedin.com/in/gregfry