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Video Marketing

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Shifting to VideoEngages the senses.

Faster to digest.

If a picture is worth 1000 words, a video is worth millions.

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• As a search engineYouTube search, Google’s search results

• YouTube advertisingads before or during videos,sponsored videos in the sidebar

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Facebook Reach

• Video gets more organic reach• Live video: people spend 3x longer

• “We’re learning that the time people choose to spend reading or watching content they clicked on from News Feed is an important signal that the story was interesting to them.”

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Nicola Mendelsohn, a Facebook VP• Expects Facebook to be all video within

5 years.• Daily views on FB = 1 billion 8 billion

in one yearText posts are on steady decline.

“The best way to tell stories”

An All-Video Future?

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Popular Video Forms

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Video Ad Trends• Incite thoughtful

discussions

• Reflecting brand valuesin storytelling

• Movement toward short film form

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B2B Videos

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What this means for Kabbage

Opportunity to:

- Create more accessible small business content.

- Boost SEO.- Connect deeper with

audience through effective use of the video form.