WHY

• Making a personal connection is the key to building your brand - build trust - authenticity - put a face to it !

• Animating the communication is far more effective than words and pictures - adds emotion

!

• Control elapsed time - slow mo - time lapse !

• Technology to produce is now far more affordable !

• Technology to consume has become prolific !

• Customer expectations have shifted accordingly

WHY

Online Video’s Influence on Brand Image and Purchase Decisions!% of US adults who have watched a video on their computers, tablets or mobile phones at least once in the past 6 months

96%

77%

73%

71%

58%

83%

42%

of respondents find videos helpful when making purchase decisions online

consider companies that create online video to be more engaged with customers

report being more likely to make a purchase after watching an online video that explains the product or service

say that videos leave a positive impression of a company

consider companies that produce video content to be more trustworthy

prefer videos to be 5 minutes or less

want to see more product description videos online

WHY

WAIT! DON’T SHOOT

• What is Your Goal for This Video? !

• How Many Stories are You Trying to Tell? !

• Will the Video be Interesting Enough to watch? !

• Is it the Right Length? (shorter the better) !

• Will the Video be True to Your Brand?

STATS

Information Retained

World’s Mobile Data Traffic

Traffic and Interaction

Having a video on your site’s landing page

HOW

• Stalk the competition - see what works

• Don't do it yourself or take yourself too seriously

• Create a story board of your awesome theme

• Avoid Script.....Check 1, 2 and 3. Its all about the audio

• Apply basic rules of photography - lighting/composition

• Use annotations - Viewbix

• Serialize

!

The goal is simple: tell, don't sell.

THEMES

• Introduce yourself and your team

• Share testimonials

• Vlogging (new buzzword alert)

• Offer behind the scenes access to your product

• Offer Instruction (promotion) of your product

!

Videos should prompt people to engage with a brand in a genuine fashion

BEST

The following four companies are proof that the “content, not ads” mantra works. If a brand invests the time and energy in creating entertainment that's focused around the customer, it has the opportunity to gain a massive fan base who will happily do the work of bringing its message out into the world

EQUIP

Basic < $500 • iPhone + Vine, Instagram • Free online edit apps • Webcam with good mic !

Amateur $500 - $1000 • DSLR w good fixed mic • GoPro • Pinnacle Studio or Adobe Premier Pro $30/month !

Pro >$1000 • Camera 1080P HD • Final Cut • Lighting rig

Good equipment can fall into the wrong hands

SEARCH • Keywords

• Youtube is # 2 search engine

• Include accurate, strong keywords in your title, description and tags

• Optimize the description with keywords

• Customize the video thumbnail

DELIVERY

• Website - email • Webcast

DELIVERY

The second most visited website in the world for a reason

YOUTUBE THRIVES ON INTERACTION, BUT IT’S A FORUM WHERE TRADITIONAL MARKETING ENGAGEMENT STRATEGIES DON’T OFTEN WORK

DELIVERY

Aesthetically gorgeous and high-quality videos

PRO Subscription: Search Engine Visibility | Advanced Tracking and Statistics | Customizable and Brandable Video Player

To promote your business or brand, you must have at least a PRO subscription

DELIVERY

GOOGLE HANGOUTS ISN’T JUST GOOD FOR ONLINE MARKETING–GOOGLE HAS PLANS TO TURN HANGOUTS INTO TRUE ENTERPRISE VIDEO CONFERENCING PRODUCT, PERFECT FOR GLOBAL AND REMOTE WORK BUSINESS.

User-friendly and marketable video chat service from Google

Features: Multiple people in one chat | Screenshare capabilities | File Sharing | Text Chat | Recording and Sharing

DELIVERY

Six-second videos played on a continuous loop

VINE HAS GREAT POTENTIAL, BUT FOR NOW MARKETING IS A HIT OR MISS VENTURE, AND VIDEOS RARELY GAIN TRACTION.

DELIVERY

Sharing of photos and videos edited by digital filters

Glen@redrockbranding.com @redrockbranding

203 295 4882