Video Marketing Overview

Presented to Software Council of Southern California

Confidential - Vmatrix, Inc.2

What is video marketing?

CD-ROM “video brochure” Enhance or replace traditional

print brochure for direct marketing campaigns.

DVD presentation Help stop traffic at your trade

show booth or enhance critical sales meetings

DVD Main Screen

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What is video marketing?

Streaming video from website

Multimedia email

PDA/Mobile Phone/USB Drive

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Why video marketing?

Video is the most powerful multimedia marketing tool 70% more likely to make a purchase after viewing

video* Spend over five times more in online purchases*

Replaces in-person sales demonstrations Reduces sales and related costs (travel, etc.) Enhances products distinguished by motion or sound

*Source: Arbitron/Edison Media

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Why video marketing?

Rapid adoption of broadband internet driving video 85% of businesses and 29% of consumers have broadband Allows delivery of high quality content

Digital video technology makes production and distribution more affordable and effective Cost less to produce than with traditional broadcast equipment Quality of delivery starting to compete with broadcast

*Source: Arbitron/Edison Media

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Why video marketing?Direct Marketing Comparison:How Vmatrix marketing tools will improve your ROI

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What content is best for video?

Testimonials from your most satisfied customers

Demonstrations by your top sales people

Passionate company mission statement from your CEO

Narrated tour of your service or production facilities

New product or press release announcements

Internal or customer training

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Video marketing examples

Corporate/Product Video

Video Coupon

Software Product Preview

(Clicking links will show video in your web browser.)

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Video marketing examples

Customer Testimonial

Executive Welcome

Video Press Release

(Clicking links will show video in your web browser.)

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Video production guidelines Producing video doesn’t have to be expensive

Solutions can be tailored to fit any budget Costs can range from $2,000 to $15,000 depending on content

Make sure you are getting a high-quality video Professionally produced marketing video should include:

Script development and on-location camera crew Editing, music, graphics, and professional narration

Ask to see examples of previous work, specifically any work they have done in your industry

Contact references to determine the quality of the work and the responsiveness of the provider

Video should be produced for digital AND broadcast distribution!

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Video production process

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Typical production timeline

Timeline mostly depends on responsive and decisive client review and feedback of script, visual sequence, design and video content

Generally, videos can be produced with minimal time commitment from the client

Week 1Deliverable Week 2 Week 3 Week 4

Script

Design

All Media Complete

Field Production

Video Alpha Draft

Video Beta Draft

Integration & Test

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Video streaming guidelines

Offer all major player types for both broadband and dial-up

Make it easy Auto-detect viewer’s video

player and connection speed No downloading of video or

software should be required

Brand your video player

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Multimedia email

Graphic-rich email integrated with video provides a powerful sales and support tool

Promote products and services Send updates and special offers

to your customers Deliver announcements to

the media with a video press release

Monthly or weekly newsletters Use one or many different

templates

Deliver your video directly to your target audience!

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Multimedia email guidelines

Send one email or thousands of messages at a time

Send HTML and text-only messages simultaneously

Create your own emails and campaigns in real-time

Import contact lists and customize message using personalized information

Newsletters - Strengthen your relationships with current clients or new prospects

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Multimedia email guidelines

Schedule email to be sent at specific dates and times

Track individual & campaign results: Who opens your emails Which links each person clicked When and to whom the email was forwarded

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Summary

The rapid adoption of broadband combined with advances in digital video technologymake delivering rich content via multimedia email

affordable and highly effective!

Thank You

To see more video samples, please visit our website at www.vmatrix.com/vcorporate

For a live demo of our multimedia email delivery and tracking system, please call the

Vmatrix Sales DepartmentPh. 310-727-3310