Let’s Get Ready For A Wicked RideVIDEO MARKETING

VB

IP Video Traffic of All Consumer Internet Traffic

0.66

0.79

Popularity of VideoSource: http://www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport2014.pdf

2013 2018

Video Marketing

• Revenues increase 15.1% in HY 2014 Internet advertising revenues in the United States totaled $11.7 billion in the second quarter of 2014, an increase of 2.3% from

the 2014 first-quarter total of $11.4 billion and an increase of 13.8% from the 2013 second-quarter total of $10.3 billion. Year-to-date revenues through June 2014 totaled $23.1 billion, up 15.1% from the $20.1 billion reported in 2013.

First Quarter Second Quarter Year To Date Revenues

11.4 11.7

23.1

10.3

20.1

Internet Advertisement Revenues

2013 2014

IAB’s Internet Advertising Revenue Report, a survey conducted independently by PricewaterhouseCoopers - See more at: http://www.iab.net/research/industry_data_and_landscape/adrevenuereport#sthash.K91wjbQP.dpuf

• More than a third of marketers (35%) are planning on using short form video as part of their marketing.

Short form video, such as vine, is a relatively new addition to marketers toolbox. Despite its novelty it has quickly become a favorite with many brands.

Source: http://www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport2014.pdf

Use of video for content marketing has increased significantly, but this trend is in no danger of plateauing. We can expect to see more spending on video marketing in 2015.

Source: http://www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport2014.pdf

• 48% of B2B buyers use their smartphone to watch video

And it is not just for social video which is performing well on mobile. Branded video content is also becoming much more important for B2B marketers as well. Thinking about how prospective customers will consume the content on the smaller screen should be something that all B2B video marketers consider.

Source: https://www.internetretailer.com/2014/09/09/b2b-buyers-social-media-communicate-mainly-e-mail

• 68% of respondents say their online video budgets will increase in 2014

Perhaps one of the best indicators that video marketing is proving real ROI is that businesses are voting with their wallets. Businesses are choosing to spend more money on video as part of their marketing budgets.

Source: http://contentmarketinginstitute.com/wp-content/uploads/2013/10/B2C_Research_2014-withlinks.pdf

• Over 70% of respondents claim that video performs better than other content for producing conversions

Most importantly video marketing is delivering results for business where it counts: sales and leads. More than two thirds of B2B businesses surveyed say that video is outperforming other forms of content. Another great reason why all businesses, whether they are B2C or B2B, should be investing in video marketing.

Source: http://www.demandmetric.com/content/b2b-video-marketing-benchmark-report

Video Marketing is yet to catch up in India. Some Video Marketing Providers in India include:• Eye Bridge, Delhi• Grow Fast Digital

Video Duration 60 SEC 100 Sec 150 Sec 200 Sec 300 Sec

HD Quality Video Submission

YES YES YES YES YES

Animation YES YES YES YES YES

General Background

YES YES YES YES YES

Logo-style Watermark

YES YES YES YES YES

Sound & Music. YES YES YES YES YES

Social Bookmarking

100 200 300 400 500

Duration 12 Days 14 Days 17 Days 20 Days 23 Days

Price In US Dollars $300 $600 $800 $1000 $1150

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