Video Production is……an exercise in teamwork!

…But, is Video Production EasyYes! & No!

• Anyone Can do it• Hard to do right• No project is exactly the same• Murphy’s Law, rules

Video killers

• No plan• Poor presentation• Poor audio• Poor lighting• Poor camera techniques

Production 101Basic Positions

• Producer – Responsible for budget & Logistics• Director – Calls the shots• Writer – Writes the script• Cameraman/DP – lights & shoots• Sound person – Audio• Editor – Edits project

**Minimum: Two-person team

Production 101Recipe for Success

• Be exceptional• Know and understand the roll of each team member• Build a team of exceptional professionals• Plan, research, and prepare for success• Have a vision• Make deadline

ReviewPlan, Plan, Plan

• Producer is the project leader• If you haven’t planned you’re asking for trouble• Over communicate• Plan for everything

Pre-ProductionThe Best Plan Wins!

Getting Started

• Prepare – Listening & brainstorming• Research – Don’t reinvent the wheel• Plan – Coordinate crew and logistics• Execute – Shoot/capture media• Create – Edit

Pre-Production“Poor planning leads to Poor Performance”

• Goal – What is the purpose of the video• Budget – Determine crew, talent and resources What kind of Camera(s), audio situation, power needs?• Script/shot sheet/ site survey – Required before shoot

begins• Logistics – Location, crew call, communication• Deadline – When is the deliverable due?

Team WorkGetting it Done

• Treat crew and talent with respect• Keep a relaxed and comfortable atmosphere• Provide leadership & direction• Allow crew to troubleshoot• Be in control• Trouble shoot challenges & technical issues

Team WorkWhen it all break loose!

• Don’t:• Stress out• Disrespect anyone• Yell or forget why you are doing this it is a Minsitry!

GoalWhat’s it About?

• Talk and listen to your talent and audience • Know the expectations• Have clearly defined Visuals• Understand possible challenges• Brainstorm (What can we improve)

Editing-The MagicWhat to do when the shooting is done

Before the Edit

• Don’t rush the edit• Be organized• Keep track and log what you are doing• Finalize production

Getting organized

• Know what you are working with• Label your tapes, video files, etc.• Review script• Gather photos, logos, and assets• Communication is key, be sure to convey ideas back

and forth with your editor

Finalize

• Almost ready for Post• Script should include all audio and visuals• When appropriate, write all corresponding timecode

with takes, sound, shots• Paper edit• Script should be approved before editing begins

Almost the end

• Audio should be mixed and/or sweetened• Color needs to be corrected• Graphics, lower thirds, motion graphics, FX• Rendered• Review copy before posting live

Production Lessons

• Learn from each project’s unique issues• Assume that there will be challenges• A perfect production is rare• Each production you do will get easier