VIDEO

RECOGNITION

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What is Video Recognition?

Video Recognition is the use of a second

electronic device by television viewers to

connect to a program they're watching.

Video Recognition represents an attempt to

make TV more interactive for viewers, and

help promote social buzz around specific

programs.

2nd screen is the

REVOLUTIONARY INNOVATION For Your Channel

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Why Video Recogntion?

• There are 147 millions odd smartphone users in India

• Population of India – 1.27 billion as on 2013

• 70% people are addicted to use smartphones or tablets while watching

TV

• How many of your ads or programs are interactive or action inducing?

• Smartphones and Tablets distract viewers & divide their attention

• Viewers get content on whatsapp, facebook, twitter or any other platform 3

Viewers are content hungry

Content is scattered and unstructured over internet

Viewers look for easy content with specific and focused approach

Viewers for no reason would go to smart phones while watching TV – it’s now a habit!

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According to a recent study

by Microsoft and

Wunderman,

69% of multi-screen

consumers feel that

accessing similar content

across different screens

makes content more

useful, relevant and

informative.

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2nd screen provides greater viewer interaction both in

real time and on a grand scale around popular TV

programs.

Networks such as The Discovery Channel are

engaging in conversations with viewers

and building a growing network of fans.

They use it as a platform that enhances the viewing

experience and relationship with the viewers

The Discovery network manages 70 Facebook fan pages with 40-

million fans and 20 Twitter accounts with 2.4 million followers. 6

The Idea behind the App is to:

Redirect viewers attention back to the main TV program or movie by creating a social network with the same interest, rather than losing them to an unrelated distraction like Facebook or whatsapp or any other!

Capture crutial user data

Analyze the consumer behavior. It can be a great report for getting new advertisers or target advertisers for target audience

An opportunity for social listening analytics that goes beyond traditional

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Ads can be added by the app content producers using click-through to purchase, providing that additional advertising and merchandise revenue.

Thus, a Second Screen Social Network is born for the broadcaster, advertiser, content provider or Production Company

Viewers are provided with a value-added experience that enhances your normal TV viewing.

And viewers don’t even have to take the additional step of visiting a website or access any content related to the advertisement or the program; it’s provided in a seamless, effortless experience.

8THIS WILL GO VIRAL….

Viewers are addicted to content on smartphones…. Any content!

Launch the app and

snap an image of the

show from the

television…

Connect to its

respective web

content instantly.

Match

2nd Screen for programs

Vote

Twitter / facebook

Latest Buzz

Watch Journey

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Launch the app and

snap an image of the

ad… Connect to multiple

options.

2nd Screen in ads

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Process - Poll

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Process - Poll

Click on discount to

avail exclusive offers

and discounts

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Be a part of the show (Online polls, suggestions, reviews, etc.)

Higher levels of interaction and engagement

Opportunity to get offers and discounts

Register for reality shows, offers, etc.

Convenient access to information

Social Media Connectivity

Click on a music video or a movie trailer to download and buy multimedia content (For eg. Songs, wallpapers, videos, etc.).

Click on a television advertisement or movie trailer to purchase clothes and accessories.

Puzzle Game.

OTHER Benefits More Ideations

ConnectEnjoy

Engage ExtendExpand

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Open the APP

and

2-finger snap

• 2 Finger snap feature patented in 165

countries

• German Technology

• Dedicated secured servers

Accessing content

Simplified & Glorified

Snap and share!! – social

buzzBenefits of 2-finger snap:

• Easy to focus

• Enables quick selection of desired content

• Effective solution when the screen is at a distance

Other Details

Please refer the excel file attached with this proposal in the same

email. It provides:

1. Commercials along with expected ROI

2. A feature to calculate your ROI based on your inputs, using

the drop-down in excel sheet

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