1. The Next Wave of Social Media (Answer: Video)
Potent Tools for Online and In-Person Meetings, Marketing, Presentations and Training
New York Social Media Meetup
October 4, 2011

2. Awareness Test What are you missing?
3. Online Marketing with Video
Introduction Why Video
Applications
Communication
Conferencing
Marketing
Webinars
How Video Impacts the Customer Life Cycle
Brand Awareness: Driving Traffic to Your Site
Engagement: Keeping Visitors on Your Site
Evaluation: Turning Visitors into Prospects
Purchase: Turning Prospects into Customers
Loyalty: Turning Customers into Advocates
4. Online Marketing with Video
Key components of Content
Know Your Message
Tell A Story
Be Authentic
Make it Personal
Technical Awareness
Camera
Lighting
Audio
Environment -- sights/sounds/emotions/colors (all senses)
Scripting (does not mean reading a script practice a coherent message)
Branding/Logo (does it match the message you are attempting to convey)
Who is Lengthen Your Stride! and Bryant Nielson
5. Why Video
6. Impact of Video
2 billion + Videos are watched daily on:
41 Million people watch video on Facebook
7. Harnessing the Power of Video
In a recent study conducted by permission TV of 400+ senior-level decision makers it was determined that:

71% believe that online video can helpbuild brand awareness.

8. 47% expect online video to increase engagement for their business. 9. 41% see that online video will convert customers. 10. 44% believe online video will improve customer loyalty. 11. 67% identified online video as a primary focus of their 2012 digital marketing campaigns.