Video, the transformation effect

London, 8th March 2011

European Communications Services

€1b

4,500

60,000 Customers

Employees

Sales in 2009 Direct sales and servicepresence in 16 countries

Worldwide Service Alliance Program

2,500Service Experts

70% Fortune EuroTop 100 Companies

50% Services

UnifiedCommunicationsSolutions

CustomerInteractionSolutions

ManagedCommunicationsInfrastructure

Improved OperationalEfficiency

Differentiating CustomerService

Predictable Cost-effectiveCommunications

NextiraOne Business Focus

Support andManagedServices

ProfessionalServices

IntegrationServices

Comprehensive Service Portfolio

Solution Ecosystem and Sector Partners

Strategic TechnologyPartners Solution Ecosystem

Partners

Market SectorSolution Partners

More than 2 000 vendorcertifications…

Agenda

• Video in enterprise communications, what applications and benefits for your business?

• Technologies to implement those applications

• Key points for your projects

Video in enterprise communications, what applications and benefits

for your business?

Internet Video Trends

1. Mobile VideoIncrease in definition: 800×480 and bandwidth

availability 2. Video Portal

Youtube has become the 2nd search engine behind google, reaching all markets and supports.

3. Live VideoNot a week without a live event broadcast on internet

4. Video everywhere and for everyoneSkype Video arrives in your lounge with TV screens equipped with cameras and home videophones,

5. Home presenceVirtual face to face from your home

6. Mixing the mediaIpad = «weight of words against the visual impact of

video »7. Video and social media

Synergy between online video and social media such as: CNNLive, Facebook and Twitter

Video communicationVideo transforms…

… your communications & contents

Public usesInternet box, YouTube, MSN etc… arrived in the entreprise

The challenge for businesses and public sector :Integrating video into their Information System

People remember…

of what they hear

20 %

of what they see

20 % 30 %

of what they hear And see

70 %

More than 60% of communication is non-verbal

The need to re-create proximityThe importance of visual interaction

HD everywhere!

• A video device can be defined as HD as soon as it uses a video signal with more than 720 pixels of vertical definition (number of lines)

Strong increase in video traffic

Gopher, FTP

WWW

P2P

VideoContent

VideoCommunication

Dominant type of traffic

1993-19951995-2000

2000-20132013-2025

2025+

1995: Web > Gopher, FTP2000: Peer-to-peer > Web2010: Video contents > Peer-to-Peer2015: Video communications >

Video contents

Tools for video in businesses

Video surveillance

Conferencing TelePresence

VoD TV

Display Interactive contentAdvertising

E-learningWebcast

Multimedia Infrastructure

Is video adapted for my business?

• Which solution ?• At what price ?• With what savings?

Enterprise strategy and projects ? Impact of video for my organisation ? What Business Transformation is possible due to video ?

Which strategy for your departments ?

Human ResourcesAttract the right skillsEmployee loyaltyInform and train

ServicesDifferentiatorsRelationship managementSkill management

Communication External and InternalValue, Image and business differentiators

SalesCustomer facingCustomer care, prospectsOptimisation of resources

An example of business transformationTraining

Traditional way to train

Convocation

Training with presence

PracticeTraining with presence

test Practice

Convocation

On linePre-training

Training with presence

PracticeOn line

debriefingOn line Module

Webinar ofmotivation

Webcast

Qualification

Live Webinar& videoconf

Webcast

Coaching PracticeBest practices

live Webinar

Videoconference

Transformed way to train

Videoconference

Movement

Example of business transformationTraining - benefits

• Trainees better targeted and more motivated• Better preparation• Better flexibility for the trainee• Compliance with production activity• Re-usage of virtual sessions• Modular and adapted training • Travel cost optimisation

Technologies to implement those applications

Technology evolutionVideo Conference, things have changed...

• Video is not a silo, it integrates the IP world

• Development of individual approaches based on desktop

• Integration with other communication channels and collaboration applications (helped byH323 & SIP)

• Technological solutions that can bring a response to different needs

• Requalification of processing capabilities and storage capacities

Video becomes a foundation for Unified Communications infrastructures

Capture /émission

Capture /émission

Capture /émission

Capture /émission

Capture /émission

Capture /émission

Flow « image » : « any-to-any »…any time

DistributionStorage / data management

Signage / reference / reception

Capture /émission

Broadcast /publication

Network DataCentre

Portal

Dedicated portal

Synergies/interactions

ConferencingTandberg, Webex, Meeting Place (Cisco)

Webcast Show & Share (Cisco)

Usage of multi-protocol portalto share contents

IPTVDS

Usage of DS to display contents

Usage of webcast to display TV contents

Digital Signs and Cast (Cisco)

LiveRecorded

Key points for your projects

Some questions …

• Users :– Real time / off line communication?– Top down/ Interactive

Communication?– Which end point ?– Mono or Multiple contents ?

• Which types of contents ?

Project & Support teams : Does my network meet the prerequisites Which architecture? What possible interactions between the

technologies? …

Communicant desktop

Customer Interaction

Communications Infrastructures &

Data Centre

Improve your operational efficiency Differentiate your

customer service

Predictable, cost-effectivecommunications

Our expertise

Physical Security

Protect businesses

Integration Services : Skills & Best Practice

Network DNALAN, Wan, IP, Qos

Management of critical video Video surveillance expertise

Expertise in video communication applications+10 years of experience in videoconference

LogisticsAbility to deploy homogeneously on extended territory

Adoption of solutions by your users

Change managementSpecialist consultants

User assistanceVideoconference caretaking services

Management of transversal projectsTechnology and usage approachMulti-skills project teams

CUB – City of Bordeaux Help for agents and remote access to council meetings

Benefits

Solution

Challenge

- 27 communities in the Bordeaux region

- 6th largest urban community in France

- 660 091 inhabitants

• Modernisation of the town administration for Bordeaux – improving security and protection against abuse and instrusion

• Broadcasting tools for the dissemination of council meetings• Allowing councillors to connect remotely and participate (voice and

video) in council meetings.

• Internal and external surveillance of entry and exit points of the building s, video connection and access control

• Alarm scenarios • Streaming and broadcasting of council meetings on the web• Remote participation of councillors via Cisco SoftPhone Cisco

integrated with NextiraOne VMS • NextiraOne VMS and streaming• VS solution , IP cameras and Raid 5 registration• Cisco LAN and WAN networks

•Simplification of the centralised use of video and alarms•Flexibility in adding/removing cameras•Supports decision-making•Broadcasting of meetings and remoteparticipation of councillors

Video usage in Bordeaux

Council Chamber Camera reporting

Audio/video encoding Video set-up

‘Live’ transmission viaIntranet/Internet

Record and store

Broadcast content viaInternet/internet

Variable screen messages

IPTV

Video surveillance Tele-surveillance

Video Interphone Record and store

Global video broadcasting solution

Bordeaux network:Inter-site high speed

Remote site

SASVIDEO+AUDIO(Not IP)

Management

« live » or recorded video

intranet

Encoding

EncodingSet-UP

Provider

Questions?