Video “Transcoding” Solutions for Mobile TV
AGENDA• Industry Challenges • Media Excel’s Unique Product Solution • Future topologies
Management Thesis:Transcoding is a key technology to enable Mobile TV “Digital Revolution”
By Thanasis Iatrou, President & CEO
04/12/23 MoTV NAB 2007 2
Industry Challenge: Video Content has to be re-formatted to fit into new networks and devices
VIEWING DEVICES
TRANSCODINGVIDEO FROM STUDIO or CONSUMERS
MULTIPLE INPUTS - OUTPUTS
REAL – TIME CONVERSION
Media Excel product
VideoOn Demand Storage
H.263H.263
MPEG-4MPEG-4
H.264H.264
WMVWMV
FlashFlash
MPEG-2 HDMPEG-2 HDMPEG-2 HDMPEG-2 HD
H.264H.264H.264H.264
AudioAudioAudioAudiomultipleresolutions
STR
EA
MIN
G
Solution: Media Excel has a unique solution for live broadcast & VoD - “Real time”: fast conversion saves time, storage costs - Multi-platform: converts any content for any device; suited to head-end or network
Live
User Generated User Generated contentcontent
File
AnalogAnalogAnalogAnalog
MPEG-2MPEG-2MPEG-2MPEG-2
04/12/23 MoTV NAB 2007 3
Media Excel customers
Content Owners
Network and VideoOperators
Networking vendors
MEDIA EXCEL PRODUCT
Massive File Transcoding for VoD
REAL TIME Transcodingfor the last mile
MEDIA EXCEL PRODUCT MEDIA EXCEL PRODUCT
REAL TIME Broadcasting
04/12/23 MoTV NAB 2007 4
Mobile TV multiple output transcoding (real customer example)
MPEG4 1.0 Mbps
H.263 300 Kbps
H.264 50 Kbps
MPEG2
6Mbits cable /SatelliteTransport stream
ONE SD CHANNEL TRANSCODED TO 20 SIMULTANEOUS REAL- TIME MOBILE STREAMS
EXAMPLE OF CUSTOMER MATRIX
04/12/23 MoTV NAB 2007 5
File transcoding: Up to 10x acceleration vs. softwareOutput: H.264 320x240@30fps
Units Required to transcode in REAL-TIME 20 files in 10 different bit rates each (200 output files)
67
226
01020304050607080
Intel Dual Core 2.4GHz AMD Quad Dual Core2.4GHz
HERA 3200 DSP
Software based Transcoding on X-86 Servers
Hardware basedTranscoding with HERA 3200
04/12/23 MoTV NAB 2007 6
Fully-owned IP Software, Hardware, developed in-house SDK available for System Integration Widely compatible
DSP Board
Operating System (Windows/Linux)
3rd-party capture
Multi-format DeMUXers
Video DecodersMPEG-2, H.264
Audio DecodersMPEG-2 L. 1/2/3, AC-3
Pre-processing, resize, overlay Audio Up/Down sampling
Video EncodersH.263, MPEG-4, H.264
Audio EncodersAAC, AMR
Multi-format MUXers, Network Shaping
Unicast/Multicast StreamingMPEG-2 TS, RTP/RTSP
File OutputMP4, TS, AVI, 3GPP
Remote ManagementHTTP, SNMP
Fail Over Manager
Robust component stack, easy to integrate, one appliance
SDK
3rd Party Application
04/12/23 MoTV NAB 2007 7
Highest industry density, lowest acquisition & infrastructure costs
MPEG4 SD Encoder
+
+
+
MPEG-2 SD Decoder
+
H.264 SD Encoder
H.263 SD Encoder
= Incorporates capabilities:
•decoding •encoding •multiplexing •rate shaping
Delivers high-performance, cost-effective processing for digital IP video, for
•live broadcasting and •on-demand applications
All from a single, cost effective, programmable, fully redundant and easy to manage platform.
TS/PS multiplexer
Ad insertion server (Q4)
+
HERA 3200
04/12/23 MoTV NAB 2007 8
Core/Head-end
Local Hub
Live Feed
LegacyContent
Transcoder
Edge
Transcoder
Edge
Transcoder
Edge
Transcoder
LocalContent
Ad Insertion
TranscoderStreaming Server
Streaming Server
Local Hub
LocalContent
Ad Insertion
Transcoder
Streaming Server
Streaming Server
Streaming Server
Streaming Server
Transcoding solutions required throughout the value chain of Mobile TV Ad insertion key part of transcoding in Local, Edge to personalize Ads, increase Ad Revenues
Future Transcoding topology for Mobile TV
Ad Insertion
Ad Insertion
Ad Insertion
Ad Insertion
04/12/23 MoTV NAB 2007 9
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