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Video Trends in 2016

Date post: 16-Jan-2017
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Page 1: Video Trends in 2016

Video

Page 2: Video Trends in 2016

In 2015, 60% of all people preferred video over reading text

Video keeps visitors on your website

Video is more memorable than written content

Click here to read the full blog post about Video Trends in 2016

VIDEO TRENDS IN 2016

The World’s Most Comprehensive HTML5 Video Player

Page 3: Video Trends in 2016

People are turning to a device for help

People want the right information, right away

To win a Video Micro Moment:Know how to identify themKnow how to act on them

Give users video content to answer their questions

VIDEO MICRO MOMENTS

The World’s Most Comprehensive HTML5 Video Player

Page 4: Video Trends in 2016

VIDEO MICRO MOMENTS

The World’s Most Comprehensive HTML5 Video Player

Page 5: Video Trends in 2016

Video content will become more interactive and measurable

1/3 of all professionals are familiar with the concept

In 2016, interactive video will become ‘a norm’

Want to see it in action? Check out Coldplay’s interactive video clip “Ink”

INTERACTIVE VIDEO CONTENT

The World’s Most Comprehensive HTML5 Video Player

Page 6: Video Trends in 2016

Online video will continue to grow so everyone needs to develop their own video content

Very time consumingVideo has to be produced quickly

To save time and energy

Repurpose your Video Content

REPURPOSING VIDEO CONTENT

The World’s Most Comprehensive HTML5 Video Player

Page 7: Video Trends in 2016

654,7 million videos uploaded by 66,7 million creators in 2015

Facebook switched from a Flash-based video player to HTML5 video playerFor all Facebook web surfaces Videos in the News FeedVideos in the Facebook embedded video player

Great signal for all other video distributors

FACEBOOK GOES HTML5

The World’s Most Comprehensive HTML5 Video Player

Page 8: Video Trends in 2016

Streaming in HTML5. Everywhere.

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www.theoplayer.com


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