Videography Process: 3 Phases of Making a Successful Video

Lesson 2

Put your thinking caps on! What steps or phases would you

go through to create a Public Service Announcement video? From start to finish

3 Phases of Production

Pre-production

Production

Post-production

1st Phase: Pre-production

This phase includes: Research Scripting/storyboarding Graphic/audio/video clips

Steps1.Choose crew, brainstorm ideas, plan

theme/sets/props/costumes.2.Do research, write script, create

storyboard, and create signage.

Pre-Production…the most crucial part.

2nd Phase: Production

This phase includes: Camera Sound Talent Transitions Videotaping

Steps1.Direct, rehearse talent, arrange set,

lights, sound2.Action! Broadcast/videotaping

Production Footage

The footage collected by the video camera during this stage is unedited and know as raw.

Raw footage is transferred from the camera to the computer for editing. You will learn about capturing and

editing in post-production.

Production Tips

Practice with the equipment and play your video back to ensure that the equipment is functioning properly.

Editing cannot correct filming errors. So re-do the shot immediately. Errors that cannot be corrected

Bad sound Out of focus footage Having a date on everything you recorded Unsteady camera work

Production Tips

Keep your footage list handy during filming.

Create a log for the video you capture. Good footage or important

information This will make post-production easier.

Use the video techniques previously presented.

3rd Phase: Post-Production

This phase includes: Review Editing

Steps1.Create camera log, obtain extra

shots/dubs, graphics, sounds, etc.2.Edit video.

POST-PRODUCTIONEDITING

Purpose

Editing involves Combining the

VideoTransitionsVoice-overand Music

All in a way that presents your message to your audience in a creative and effective way.

Using Software

You will use Microsoft MovieMaker to edit this project. Using the software you can import

your video footage, make edits, add effects, and export in a format that is viewable by others.

Editing Terms

Capture The process of moving the footage from the

camera to a computer. Shot

A specific subject filmed from a certain angle. You should mark the shots that you want to use in the final project.

Timeline The location where you place your shots in

order and connect them together.

A Simple Outcome

In the simplest form a set of shots in the timeline will produce a movie, but adding additional features can enhance the overall quality!

Enhancing Videos Audio

The sounds, voices or music that accompany raw footage or are part of the edited video.

Your video will have audio even if no one is on screen speaking.

During editing, you can split the audio and video and replace the raw audio or incorporate additional audio that will blend with the raw audio.

You can use the following audio to enhance your video. Public domain music Voice over Sound bites

Enhancing Videos

Transitions A feature that creates smooth movements

from one shot to the next. Transitions can also create interest and

range from simple or fancy. Credits

The introductory slides that setup the video.

The end slides that give credit to the film crew and any other contributors.

Post-Production Editing Tips Make movie settings fit the output

device. Remove any clips that do not add to

the message. Mistakes Pauses Footage that is good, but does not support

the message. Crop wisely

LET’S REVIEW

Production Phases

Review

Pre-production Get your ideas together, organize all details

with your group.

1st Phase of Production…

Review

Production This is when all the great ideas get put into

action. Take shots, interview people, etc.

2nd Phase of Production…

Review

Post Production This is where you review all that you have

done and edit your material!

3rd Phase of Production…

Now What?

Once your project is edited, you will need to render the footage. The raw footage must be compressed to

decrease the overall file size. Rendering is the process of compressing

and packaging the video footage in a format that can used by players like Windows Media or QuickTime.

Common File Formats Determine which player the video can be

viewed using. Formats

.wmv A Microsoft format that plays using Windows

Media Video. The file is highly compressed and usually looks

grainy when viewed, but is small enough to send via e-mail.

.mov An Apple format that plays using QuickTime

Movie. The quality is great, but the size is large.

Sharing Your Finished Video E-mail Public Domain

YouTube accepts QuickTime file format. CD/DVD

Review

Get in your groups. Create a checklist.

Divide list into pre-production, production, post-production.

Under each phase include 3-5 tasks you will need to accomplish for your video project.

Resources

Mobile Classroom Project. Videography. University of Arkansas. Retrieved from http://aeed.uark.edu/5812.htm on 2 April 2012.

Presentation adapted by Mona Lincoln from Videography Lesson 1