Vidi Action Gear Final Report

8/10/2019 Vidi Action Gear Final Report

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ViDi, Inc.

Attn: Spencer Taylor

510 East Technology, Building C, Suite 1100, 510 Technology Way

Orem, UT 84097

Mr. Spencer Taylor,

During this Fall 2014 semester, this team of interns has worked diligently to implement

a successful social media strategy in order to increase brand awareness and loyalty for ViDi.

While this social media campaign was our original project, our work over the semester has

lead us to event planning, financial work, looking at sponsorship opportunities, and more.

It has been a great experience interning for ViDi over the past semester. We have all become

very invested in ViDi and its success. This final report includes detailed information about our

work during the semester and recommendations for future action in order to continue on the

rad path ViDi is on.

Thank you,

Benjamin Dowdy

Mark Hudak

Philip Morgan

Joe Moxon

Taylor Winget


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ViDi Final Report

Table of Contents:

Overview 2

Digital Marketing and Social Media Efforts 3

Website 3

Twitter 4

Instagram 4

Facebook 4

Ambassador/Pre-Ambassador Program 5

Events 5

TechX 5

Skate with a Pro Event 5

Utah Outdoor Gear Expo 5

Additional Accomplishments 6

Final Recommendations 8


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In addition to assisting in the creation ViDi social media efforts and brand voice, we

were asked to help with many other side projects to spread our brand awareness. These

tasks varied, and included helping with expos, to storyboarding youtube video ideas, and

creating marketing events to name a few.

Excel Spreadsheet: 8 Channels of Distribution for the ViDi Inc. Company (5 Wholesale, 3 Direct)

- Digital Marketing and Social Media Efforts

-Website

When our project started, the company had a very basic framework for

a website. In addition to building a social media campaign, we developed a website, created

descriptions for multiple pages and products, built product and project pages, incorporated

links within the website and to social media, started working with basic analytics, and have


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provided continual updates for ViDi.

-Twitter


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One of our goals has been to post regularly to this account and try to

engage customers. The posts are usually funny/informative in nature in an attempt to appeal

to our target audience, 14-19 year old boys.

-Instagram

We found in our research that Instagram is the social media avenue most

pursued by our target market. By posting on here multiple times a week, we have been better

able to connect with our audience and expand the brand awareness.

-Facebook

Our goal with Facebook is to post at least once a day, if not more. This is so

that we can better reach our target audience at times when they would be available. In

addition, Google Analytics takes into account Facebook activity when ordering their results so

this will help


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-Ambassadors/Pre-Ambassadors

Our current brand ambassador is Kevin Fedderson, a professional street league

skater. His view of the surf skate world lines up extremely well with the values of our

company. Both KFed and ViDi want to help create a movement that will improve the

reputation of skaters in society. They want to do this by helping young, unsponsored skaters

to be mentored by professionals with good values, thereby passing good values on to them.

This is where the idea for our pre-ambassador program came from.

With the pre-ambassador program, we connect with young skaters that are just

starting out. We want to be their first experience with sponsorship. This not only is good

marketing for our company, but it is good for the kids themselves. Through the program they

can be mentored and become better skaters and better people. This program embodies our

vision of helping everyone achieve their dreams. We built the program for potential

pre-ambassadors using Microsoft Excel with the goal of finding young skaters for target

market consumers to develop brand equity through eyes of love group.

-Events

-TechX

ViDi was selected as one of ten startup companies to be involved in Utah

TechX. This is a 12 week program where successful business owners and executives


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volunteer to help mentor members of the new companies. Members of our team represented

ViDi and helped gain valuable insights for the project.

-Utah Outdoor Gear Expo

We set up a booth for ViDi at the Utah Outdoor Gear Expo. While there we

developed positive relations with local businesses and other potential retailers and customers.

This was a good opportunity to spread the word about our company.

-Skate Park

We also worked hard on planning a few

events for ViDi at the Provo Recreation Center skate park.

This involved lots of planning and communication with

people from the city government. I was in charge of the

graphics. I designed a poster for the event using Adobe

Photoshop that we later used to advertise the event. But

this event did end up being canceled because of

unforeseen circumstances with our brand ambassador,

Kevin Fedderson. We did however still go to the skate park in spite of inclement weather

conditions and meet with some young skaters to spread brand awareness.

Advertisement: Mentoring Event with Pro Skater

Kevin Fedderson

-Additional Accomplishments

We created a database for skate, surf, snowboard shops along Wasatch front and

Southern California from Long Beach down to San Diego with over 150 potential retail stores

which is shown here.


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Excel Spreadsheet: Potential Retail Sellers across Wasatch Front and S. California

We are setting ViDi up on a Customer Relationship Management site called

Zoho.com. This site will help ViDi track their sales, and time interactions with customers and

potential customers. This site also allows ViDi to manage their documents, finances and

share them with all employees of the company.

We also had the great opportunity to work with company executives to focus on the

financial spreadsheets, valuations, forecasts, and investor relations. After taking necessary

steps to become more involved with the financial side of the intern team, we met with both the

CEO and CDO on multiple occasions to discuss the accuracy of the forecasts, critique the

pitching PowerPoints for potential investors. Members of our team have met with accountants

and primary shareholders in the company. In addition to various financial meetings, which

have been attended, there are key deliverables that I have participated in completing:

Strategized with senior officials to develop detail pro-forma budget spreadsheet,

forecasting over $1.25 million of sales revenues in 2015.
http://www.google.com/url?q=http%3A%2F%2Fzoho.com%2F&sa=D&sntz=1&usg=AFQjCNGa62PR_o9mh9S5x-_tK9V1LDgOBw


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Met with investment advisory, venture capital firm to discuss, pitching company products,

story, and goals successful in creating positive bond.

Developed Internship work plan, and accounted for each particular committed key

deliverable on work plan throughout the semester.

We also created a storyboarded for a video that encapsulates the ViDi vision of the

underdog achieving his dream through help from those around him. The storyboard shows

kids around the world doing their sport and falling down, but then focuses on one teenage boy

who is having a hard go at skating. But at the end of the day, and with help from one of our

brand ambassadors, he nails the trick he was working on. The video will then show all the

kids that we previously showed succeeding in the trick they were trying. It would include a

voice over of the poem Invictus which would also narrate what would be going on in the

video. It would be a theme of falling, but lifting yourself up and succeeding. The video of the

other kids falling and doing tricks could all be B-roll from other videos taken by the production

company used, or easily gathered by an intern with a ViDi camera. While ViDi does not

currently have the means to make this video, we have been assured it will be produced in the

future.


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Video Storyboard

-Final Recommendations

Based upon the initial description of our project (Our team will use our cool factor and

sense of individuality to generate brand awareness through a strong social media game. We

will also need a team willing to create shoot and edit action filled creative spots for website

and other social platforms.Social media is the best way to grow brand awareness. We need

our team to be ready to operate on many different social platforms including: Youtube, Twitter,


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Facebook, Instagram, and Pinterest/Tumblr. They will research, create and implement a

social media strategy focused on driving web-traffic to our website and generating brand

awareness. We also need a creative team willing to create shoot and edit video spots to

promote the ViDi action camera lifestyle), through the course of our work with ViDi, Inc. these

past few months we have developed the following recommendations to aid in the continuing

expansion of ViDi's social media presence:

1) Create at least one video (30 seconds to a minute is fine) which establishes who ViDi is as

a brand. We have provided suggestions and storyboards for such a promotional video, which

could be used to not only attract customers and interest investors but also to inspire the

general public and spread awareness of the ViDi brand.

2) Utilize the social media platforms of Facebook, Twitter and Instagram specifically in order

to reach out to our target demographic and become more interactive. Consistent content on

each of these platforms is critical (Twitter and Instagram 2-3 times a week, daily Facebook

posts). Such content should include, as often as possible, everyday activities from our

demographic (just regular kids nailing tricks, hanging out, etc.) or activities and events which

would interest said demographic (such as videos or pictures of original ideas that would

garner laughs or pique interest to the point they would want to share it with others). It is also

advised to utilize application functions such as re-posting content from Twitter and Instagram

on Facebook or re-tweeting relevant content on twitter.

3) Spread the word about ViDi with regular events that match the brand image of ViDi

(anti-establishment, for the underdog, etc.). Such events are excellent opportunities to scout


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pre-ambassador talent and collect videos/content that can be used on social media which will

drive traffic to ViDi's social media outlets and, eventually, the website.

4) Promote the video submission portion of the ViDi website and YouTube account. If

someone posts a cool video...make sure to give them props! This is yet another way to make

the ViDi brand more interactive and give participants and customers a reason to share the

ViDi name with their friends and family (because they will want to share their video and any

recognition given to it).

By following these recommendations, we believe that ViDi will continue to establish a

social media presence which will greatly assist the company as it expands and grows in the

coming months.

Excel Spreadsheet and Diagrams: Sales Forecasts, Balance Sheet, and Income Statement


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Overall, we feel our participation has added value to ViDi by participating in peer intern

meetings, individual meetings with sponsor company executives, and performing multiple

tasks for company. In doing so, a social media marketing strategy has been erected,

maintained, and upgraded multiple times. An introductory, yet detailed budget spreadsheet

has been created, company financed by private investors, and a brand equity built from the

base as the new signature company established from its beta form 5 Spy to ViDi Inc. By

not only giving full efforts in establishing a positive and inspiring relationship with the company

executives, working with other interns and personally with friends and family in establishing

the product name and quality, I have been able to establish value for the firm. In turn, we have

learned much about entrepreneurship, and key lessons in starting a successful business.

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Vidi Action Gear Final Report

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