VIETBUZZAD CREDENTIALLet’s start to meet our work

CONTENT WHO WE ARE

WHAT WE STAND FOR

WHAT WE OFFER

HOW WE DO IT

CASE STUDIES

TOOLS

AWARDS

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WHO WE ARE

VietbuzzAD was established in November 2010 as digital marketing agency who offersonline solutions and advertising measurement technology tools for agencies andadvertisers. Young at age, but we are old at experience and passion.

Hanh has over 12 years of experiences in the media advertising industry. As the CEO ofYahoo Vietnam, Hanh has set up a very successful direct sales model yearly grew businessmore than 150% during 2.5 years online experience. She won the President Club award forYahoo Global. Hanh has a strong relationship with media owners, ad agencies andadvertisers in Vietnam.

Nguyen Huu HanhFounder & CEO

Cao Huynh Ngoc KhanhAccount Executive

Ngo Ngoc HungArt Director

Mai Chinh KyProduction Director

Víctor FontánHead of Digital & Mobile

Rezqoi RezaCreative Director

Nguyen Huu HahFounder & CEO

Loan MenugeStrategist Manager

Pham Thi Thu NamSEO Manager

Vo Manh TrungFinanceManager

Tran Vu Nguyen KhoiIT Manager

Ng. Tran Thai BinhCopywriter

Che Anh DuyDeveloper Manager

To Ha Cat AnhSocial & Strategy

Tran Thi KimQueDeveloper

WHO WE ARE | Core Team

Years of backgroundMaintaining ourValues & Vision

52012

The B.I.D Quality Awards

55 Officials staffs in HCMC

4+ Years on retailers

10+Clients

250+ Campaigns

WHO WE ARE | 2010 until now

MISSION to embrace an end-to-end solution to meet the full marketing mix for Vietnam.

VISION is to be leading edge agency that drives new technology & greater creative vision to build success.

In order to provide you the best services, we keep in mind the 3-pro guidelines:

PROMPT To meet deadline and to catch up the world’s innovation

PROACTIVE To be flexible and to work out under any circumstances

PROFOUND To provide solutions that meet target audience’s insight

WHO WE STAND FOR| Our Values

STRATEGYAudience ResearchCreative ConceptChannel StrategyBusiness Strategy

TECHNOLOGYWeb DevelopmentQuality AssuranceSystem operation

Listening Tools

DESIGN & UXUser Interface Design

User ExperienceDigital BrandingBrand identity

SOCIAL MEDIASocial Media Strategy

Community ManagementFacebook Apps |Instagram

Monitoring & Analysis

MOBILEMobile web AppsResponsiveness

iOS & Android AppsMobile Ads

CONTENTContent StrategyBrand Storytelling

PR Services

SEO & SEMDigital Media PlanningCampaign Activation

MARKETINGScript Creation

Video ProductionEditing & Rendering

MOTION

WHAT WE OFFER| 360 degrees services

Performance display advertising is constantly evolving from the banner creative to the contextual

targeting; utilising behavioural audience based solution driven advertising. This evolution is

propelled by the drive in technology & data.

Our co-founder supports us to build our own ad network “adnet.vn”

• Adnet is now the largest advertising network in VN.• 1600+ websites inventory in Vietnam • 50 Mil impressions per day.• 15 different content channels.

•Advertiser pays a per-conversion (acquisition) price only when the user converts on the offer.

•Requires the advertiser to use a conversion pixel or some other means of tracking conversions.

•Advertiser pays a per-click price only when the user clicks on the ads.

•Advertiser pays a fixed price per 1000 impressions.

•Not a replacement for C1 CPM buy.

WHAT WE OFFER| Own ADnetwork

VBA Team will brainstorm forconcepts suitable for yourcampaign. We will help youchoose effective ad digitalchannels that really fit into yourmarketing needs.

During the campaign, we willdeeply investigate theeffectiveness of your campaign,then work out necessary advicesand drive to other direction ifneeded.

When your campaign ends, VBAwill provide you a professional post-by report, which gives you generalideas and also deep thoughts ofthe campaign effectiveness, soyou will know what to do next togain your marketing goals .

CREATIVITY & STRATEGY

EFFICIENCY & MONITORING

ADJUSTMENT & REPORTING

HOW WE DO IT | Campaign Flow

Challenge: Expand marketing activities of KFC on social media to create brand awareness among the growing online community in Vietnam.

Our solution was to go on 3 main platforms in Vietnam – Zing.me, Facebook & OTT channels, because it was crucial to build up digital platforms as soon as possible. The strategy was to cover all social media which are frequently used by teenagers and

bring them relevant content to grow online presence of KFC and thus loyalty of fans.

CHANNELS

Facebook Fanpage

OTT Channels

ZZing.me

PageHot

Influencers

CASE STUDY 1 | KFC

KFC has become the most successful Facebook fanpage in its industry & is among Top 20 branded Fanpages in Vietnam.

+1MFacebook Fans

3,6MWeekly Reach

134,000Interaction Every Day

CASE STUDY 1 | KFC

We began by analyzing the market and realized that the number of smartphone is growing exponentially every month. We leveraged this trend & built a mobile

app to enable customers to order a meal from anywhere. Also, we developed a new website with the latest design & user-friendly e-shopping system.

CHANNELS

Challenge: Increase the online sales of KFC, create awareness about the possibility for customers to order any meal online and get delivery.

Facebook Fanpage

Facebook Ads

OTT Channels Hot Influencers

CASE STUDY 2 | KFC

+45,000Mobile app downloads

88,000Online orders

received

333,000Website visits

Launch: October, 2013 - New version plan to launch on September 2015

At the end of the campaign, we achieved tremendous results and successfully introduced KFC online orders to fans and current customers.

CASE STUDY 2 | KFC

Challenge: Strongly spread out information on digital channels of LG G3 & Promotion Prove that LG G3 is the best smartphone for your choice (especially G3’s camera).

Our solution was to educate users about the qualities of LG G3. We wanted to make user love our LG G3 at first sight and have as much as time to experience the wonderful feature of LG G3. We decided to build an interactive microsite with responsive design

that will allow users to ‘touch’ the phone. In order to enhance the best features we introduced couple of on-site activities to educate the users.

Facebook Fanpage & Ads

Hot Influencers

Microsite SEO/SEM Online Display Ad Network

CHANNELS

CASE STUDY 3 | KFC

Responsive Design

CASE STUDY 4 | LG Electronics

Challenge: Our goal was to keep the Facebook fanpage as well as website cool and up to date with content about latest LG products and trends in the world of technology.

We have decided to imply the most efficient channels to drive the traffic to the website and create high engagement on the Fanpage. In order to create high quality content

and hit the right target audience, the tone & mood must be friendly, family-focused, happy, optimistic and stylish. To bring relevant content to our target group we have

split it into three parts: Branded, Unbranded and Editorial.

Facebook Fanpage

SEO/SEM Online Display Ad Network

Forum Seeding

CHANNELS

CASE STUDY 4 | LG Electronics

The fanpage of LG electronics have achieved extraordinary results as we reached almost 55M Facebook users and the fanpage has got almost 300,000 fans.

50MImpressions

160,000Interactions

0.32%Engagement Rate

381KFans on

Facebook

CASE STUDY 4 | LG Electronics

CHANNELS

Challenge: Maximize reach & engagement on digital channels to spread the word about the movie Fast and Furious 7.

Online Display Ad Network

Hot Influencers

Microsite Forum Seeding

Our solution was to go with the websites with the highest traffic and which can also provide the highest Click-through Rate. We tied up with publishers such as vnexpress.net,

24h.com.vn, mp3.zing.vn, dantri.com.vn, nhaccuatui.com, Ione.net and kenh14.vn or tinhte.vn. We also adjusted the global microsite and drove the traffic there.

CASE STUDY 5 | CGV

Creative design, technology and the ability to target the right audience were the reasons behind the success of this campaign.

44MImpressions

132,000Clicks

0.30%Click-through Rate

Duration: April 6 – 18, 2015

http://phimfastandfurious7.com/

CASE STUDY 5 | CGV

CHANNELS

Challenge: Create awareness on digital channels about the upcoming Fifty Shades of Grey.

Online Display Ad Network

Hot Influencers

Microsite

We decided to build a uniquely interactive microsite which would catch the eye of a visitor immediately and thus increase the number of page views. Then we used the microsite as a destination point and drove all traffic towards that,

mainly through our Adnetwork in order to achieve the best results.

CASE STUDY 6 | CGV

Given the fact that this was shorter than usually it became very successful and received a lot of attention from the fans across digital media.

72MImpressions

155,000Clicks

0.21%Click-through Rate

Duration: February 9 – 22, 2015

http://phim50sacthai.com/

CASE STUDY 6 | CGV

In Vietnam, In our strategy the objective is clear, spread out the message that we are a community where you can play, chat, read or express yourselves freely. Using Social Media marketing, PR, Ambient, Viral and Media planning. Viber

become a strong brand in Vietnam and each day we are increasing the D.A.U (Daily active users).

CHANNELS

Challenge: Youngster are collapse of OTTs and Social platforms. This insight allow us to go deeply about what is the keypoint to use Zalo, Line, Wechator Beetalk. Then, we discover that viber have a good acceptation but the perception of the consumer is as a "Tool for Videocall”, then they use it occasionally.

Facebook Fanpage

Facebook Ads Hot InfluencersInstagram

CASE STUDY 7 | Viber viral plan

Viber VN is a reference in fresh and dynamic content throughout Facebook, Public Chats, Twitter and Instagram. Our social media channels are strong in

engagement, growing day by day market share and loyalty user.

7,3KAverage

growth per week

1,2MWeekly Reach

24KWeekly

Interactions

CASE STUDY 7 | Viber viral plan

In Vietnam, March is a month of love, and Viber takes this occasion to create a buzz in social community by creating a chance for everyone to express their true

love, we urge people to talk about every kind of love to make this month become the real month of love. The contest will be organized following the social

story to get the users engage with the brand.

CHANNELS

Challenge: Inspiring Viber users to express their love for everything in life. Also encourage them to send photos/video for Viber’s love-sharing contest.

Facebook Fanpage

Facebook Ads Hot Influencers

CASE STUDY 8 | Viber Love Campaign

Launch Date: March 13 - 30, 2015

14MImpression

20KVideo Views

55,000Clicks

VBA created an interactive interface, easy to play and vote to make users are willing to play. We introduced the contest by multiple channel as Viral clip about love, Facebook promoted post, Facebook CPC

ad, YouTube ad& PR articles.

youtube.com/watch?v=6voGRqRz2pg

CASE STUDY 8 | Viber Love Campaign

Challenge: Create  C2  brand  awareness  &  Increase  sales  during  summer  season.  

Facebook Fanpage & Ads

Hot Influencers

Online Display Ad Network

CHANNELS

MicrositeForum Seeding

To create awareness around C2 Brand, we made a big game “C2x2x2”, each C2 bottle cap will have during the promotion time a code that allow everyday, for 2 peoples to win an Iphone 6. We encourage consumers to go purchase C2 products and share on social

media there the game and the winner by our multiple channel online.

CASE STUDY 9 | C2

+30%Increase on Sales

1,425,000 Visits

2.060.000Sms received

Launch Date: March 5 to May 24, 2015

VBA created an microsite, easy to understand and attractive to make users attracted to play. We introduced the C2x2x2 game by multiple others channel as mobile ads, Facebook promoted post,

Facebook fan page, Adnetwork, GDN & PR articles.

CASE STUDY 9 | C2

Mai Chinh Ky | Production Director

1ClickFM is a part of VBA family and helps companies, organizations and individuals to promote their business via video or radio production. Our dedicated team has many years of experience and is also ready to provide consulting services in the field of video, radio & music production.

VIDEOTVC production, company introduction, documentary video, video clip

RADIOMusic content production & consulting, radio commercial production

PRODUCTION| Motion

Epinion was founded in Denmark in 2000. In 2008, we opened our first office in Asia and have been growing fast ever since. Increasingly more and more companies are turning to us for their research needs across the region.

Clients:

DATA COLLECTION

DATA MANAGEMENT

REPORTING SOLUTIONS

CREATING BUSINESS IMPACT> > >

We enable faster and more precise data collection through our online panels and survey tools

We are a certified Microsoft Gold Partner in Business Intelligence and apply the latest tools in data management.

Our reporting solutions bring data to life, both online and offline.

Our team of consultants use both their international and local experience to make sure data converts to impact for your company

www.epinion.com

BASED-ON-DATA MARKETING | Partnership with Epinion

KFC & Rohto campaigns on Zalo

To be able to reach customers on their smartphones is nowadays a MUST, not only an option. VBA has years of experience on Mobile Social Networks:

ü Target fans in the age of 15 – 35 and create engagement with your brand

ü Greatly spread in the 6 key markets in VN

ü Push messages directly to their pockets anytime & anywhere they are

Currently, we recommend the Top 4 as follows:

21M users 18M users 12M users 8M users

OVER-THE-TOP | Mobile Social Networks

Socialbakers is a user friendly social media analytics platform which provides a leading global solution that allows brands to measure, compare, and contrast the success of their social media campaigns with competitive intelligence.

Compare with your competitors

Analyze top content (posting

day & time

Identify top influencers

TOOLS WE USE | Social Media Analytics

One powerful tool to manage all your social media activity. From monitoring & analytics to engagement, Engagor has you covered.

Engage with all your customers on social media.

Monitor the entire social

web

Real-time customer

engagement

Powerful analytics and

reporting

Built with teamwork in

mind

TOOLS WE USE | Listening Tool

OUR PARTNERS & CLIENTS

Geneva, September 30, 2012

The B.I.D. Quality AwardsAnnual program was created to recognize the prestige of the featured companies, organizations and entrepreneurs.

1. Excellence in Leadership and Business Management

2. Quality and Excellence3. Business and Brand name

Prestige

4. Technology, Innovation and Projection

AWARDS | B.I.D. Quality Awards

THANK YOU.Nguyen Huu HanhCEOM: 0903740506  |  E:  hanhng@vietbuzzad.com

Viet Tien Phong Advertising Company Ltd.A:  Office  911,  Fl.  9th, ParagonBuilding,  3  Nguyen  Luong Bang  

St., Tan  Phu Ward,  Dist.  7, HCMC, VietnamW:  www.vietbuzzad.comT:  +84  (0)8  62838383  |  F: +84  (0)8  62603800