Vietnam Marketing & Management Institute GfK Retail & Technology Marketing in downturn Opportunities...

Vietnam Marketing & Management Institute GfK Retail & Technology

Marketing in downturnOpportunities for emerging markets

SPONSORSHIP OPPORTUNITY


Content

BACKGROUND1

VMF MISSION2

3

4 VMF 2009 ROADMAP

VMF 2009 FORMAT


Background and rationale

These days there is a tendency for expertise networking via forum in the business community to address the corporate issues: corporate marketing strategy, how to exchange intelligence and enhance cooperation, and many other concerns to cope with the prolonged global crisis.

VMF is the platform for putting it all together. It is the occasion and opportunity. VMF is designed to be the most authoritative forum with the best advice for CEOs, marketers, advertisers and owners of SMEs to succeed in the local market.

VMF will explore the Strengths, Weaknesses, Opportunities and Threats (SWOT) for business in Vietnam. Implications and marketing practice of emerging markets, Insights from Vietnam market, Client management strategy, Marketing strategy in downturn, Case studies (India, Malaysia, Indonesia, Vietnam), Relationship marketing, Field marketing, Integrated marketing campaign (IMC)… are at the core of VMF2009.


Forum mission

THE MISSION OF VMF IS TO BE THE NATIONAL FORUM THAT FOCUSES ON:

1. The forum taking the lead in educating businessmen, through dialog and exchange, about what is meant by an effective marketing campaign, what are the implications and what strategies that a business needs, and;

2. Through a process of cooperation and networking with businesses and experts to determine how the forum can prepare businesses for the future.

3. In other words, VMF is designed to be an annual event that addresses the question: How do we network in business for an effective marketing campaign (in downturn) and how to take advantage of opportunities?


Forum format

WHO IS BEHIND VMF 2009?

Vietnam Marketing and Management Institute (VMI) is a non-profit organization, established to develop the Vietnamese marketing and management industries. VMI aims to research and apply knowledge and share experience in modern marketing and management to serve the business community and the economic development of Vietnam.

Local and regional partners: Marketing Association of Vietnam (VMA), namhuynh.com, Direct Marketing Association of Singapore (DMAS) and Vietnam Marcom.

Media agencies: Business Review, Vietnam Economic Times, Saigon Businessman, Marketing Vietnam, SanOTC.com, InfoTV, FBNC, VEER, YBA

Masso PR is a local firm with a spool of PR and events management specialists who organize leading national PR campaigns and events.


Forum format

WHO SHOULD ATTEND?

CEOs and Senior businessmen who need to understand the implications of marketing strategy in crisis, Owners of SMEs, Corporate education leaders, Deans and Professors of Business and Economics, Senior corporate executives, Consultants, Trainers and Marketers.

Expected participants are 50% from GfK, 40% from local and foreign businesses and 10% from media agencies. 250 to 300 participants are expected to attend the opening and plenary session on July 31, 2009 at New World Hotel, HCMC, Vietnam.


Forum format

WHAT BENEFITS PARTICIPANTS?

The participants to VMF 2009 will have:

A better understanding of the implications of marketing in crisis as it relates to the future of your business. You will be better armed with an understanding of what a business needs from the forum and vice versa.

Participants will realize use of the technologies that are available for your marketing programs and evolving business in the local market.

Finally you will experience a rare opportunity to network with fellow businessmen and educators and marketing experts from all over the country and the region.


VMF 2009 Roadmap

1. Event identity

2. Communication

3. Ticketing

4. Logistics

1. Event identity

2. Communication

3. Ticketing

4. Logistics

1. Topic, speaker

2. Plenary & special interest sessions

3. Expo

4. Networking lunch

1. Topic, speaker

2. Plenary & special interest sessions

3. Expo

4. Networking lunch

1. Communication

2. Event report

1. Communication

2. Event report

Marketing in downturn – Opportunities for emerging markets

Pre-event (5-7/09)

Event day (31/7/09)

Post-event (8/09)

Preparations

Sponsorship, ticketing


Event identity Includes:• POSM (backdrop, banner, standee)• Ticket/Invitation• Email template• Website• Brochure• Print ad• Name tag• Handout cover• Certificate

VMF 2009 Roadmap


VMF 2009 RoadmapKey visual


VMF 2009 Roadmap

• Press release• Press release

Communication

PR, advertising Supporting

• Direct mail• Tele-marketing• SMS

• Direct mail• Tele-marketing• SMS

• VMF Website• Print ads• Advertorials• Editorials• Banner online• Inserts• TV Talk show• Email

• VMF Website• Print ads• Advertorials• Editorials• Banner online• Inserts• TV Talk show• Email

SupportingDirect marketing Supporting media


VMF 2009 Roadmap

Communication – Media list

Target Mass

Thoi bao Kinh te Vietnam Tuoi tre

Doanh nhan Sai Gon Cuoi tuan Thanh nien

Doanh nhan Sai Gon Thu 4 Tien phong

Thoi Bao Kinh Te Saigon Lao dong

Thuong Mai Nguoi lao dong

Sai Gon Tiep thi Sai Gon Giai phong

Nhip cau Dau tu Vietnam News

Marketing VN Express

Dau tu Vietnam Net

Vietnam Economic Times Dantri.com

Saigon Times Daily /weekly SanOTC

Vietnam Investment Review Vietnam Television (VTV)

Vietnam Economic News HCMC Television (HTV)

Vietnam News Vietnam Television Cable (VTC)


VMF 2009 roadmap

CHƯƠNG TRÌNH BUỔI SÁNG / MORNING PROGRAM8:00 – 8:30

Tiếp đón khách và giao lưu/ Welcome & Networking.Khai mạc VMF 2009 (Hội Marketing Việt Nam - VMA)/ VMF 2009 Opening Speech by Vietnam Marketing Association. PGS.TS Nguyễn Xuân Quế, Phó Chủ tịch VMA/ Prof. Nguyen Xuan Que,Vice President of VMA.

8:30 – 9:00Kinh tế Việt Nam – Con đường phía trước/ Vietnam Economy – The way forwards. Diễn Giả/Speaker: Tiến sĩ/Dr. Vũ Thành Tự Anh

9:00 – 9:30Tổng quan chiến lược Marketing trong thời suy thoái/ Marketing strategies in economic downturn, a general review.Diễn Giả/Speaker: Tiến sĩ/Dr. Lưu Trọng Tuấn

9:30 - 10:00Nhu cầu khách hàng và cơ hội cho thị trường mới nổi (Việt Nam)/ Consumer insights and opportunities from emerging markets/Vietnam Diễn Giả/Speaker: Ông/Mr. Vũ Thế Dự

10:00 - 10:15Giải lao / Tea break

10:15 – 10:45Thị trường các sản phẩm công nghệ tại Việt Nam có thực sự bị ảnh hưởng bởi khủng hoảng?/ Has Vietnam consumer technology market

been really affected by the downturn?Diễn Giả/Speaker: Ông/Mr.Trần Khoa Văn

10:45 – 11:45Quản trị khách hàng trong thời suy thoái/ Customer management during economic downturn Diễn Giả/Speaker: Ông/Mr. Giles Watkins

11:45 – 12:30Tọa đàm: Cơ hội cho thị trường mới nổi trong thời suy thoái (Việt Nam)/ Panel Discussion: Opportunities from economic downturn in

emerging markets/VietnamTất cả diễn giả/Panelists

12:30 – 13:30Tiệc trưa/ Luncheon


VMF 2009 roadmap

CHƯƠNG TRÌNH BUỔI CHIỀU / AFTERNOON PROGRAM13:30 – 14:30

Hiệu quả của chiến lược truyền thông tích hợp trong thời suy thoái/ IMC effectiveness during economic downturn Diễn Giả/Speaker: Bà/Mrs. Lisa Watson

14:30 – 15:15Tiếp thị quan hệ và tiếp thị số trong thị trường mới nổi/ Relationship & digital marketing in emerging markets Diễn Giả/Speaker: Ông/Mr. Jos Birken

15:15 – 15:30Giải lao / Tea break

15:30 – 16:00Điển cứu tại thị trường Châu Á/ Case studies in emerging markets (Asia) Diễn Giả/Speaker: Ông/Mr. Nguyễn Đăng Duy Nhất

16:00 – 16:30Tiếp thị dựa trên giá trị, cơ sở thực hiện hoạt động Marketing trong thời suy thoái/ Value-based Marketing, a

foundation for marketing in recession Diễn Giả/ Speaker: Ông/Mr.Nguyễn Trung Thẳng

16:30 – 17:00Vai trò của Giám đốc Marketing trong thời suy thoái/ Revisit the roles of CMO in economic downturn Diễn Giả/Speaker: Tiến Sĩ/Dr. Nguyễn Thắng

17:00 – 17:30Hỏi đáp và kết thúc/ Q&A & ClosingTất cả diễn giả/ All Speakers


VMF 2009 Roadmap

VŨ THẾ DỰ - General Manager, GfK Asia (Indochina)Master in Information Management- Research Doctorate in Ethnography, specializing on consumers research- Southern Columbia University Lecturer- PMP International Project Diploma- BSC Specialist - Market - Consumer Research - Organization Data System ResearchExperience: General Manager, GfK Asia (Indochina); Director, Samsung Corporation Project

VŨ THÀNH TỰ ANH – Director of Research, Fullbright VietnamAn expert in economics and economic policies. Credited for many researches publicized on important domestic and international publications. Mr. Vu Thanh Tu Anh obtained a Master's Degree, and a Ph.D. in Economics from Boston, USA.. Currently, he is the Director of the Fullbright Institute, a collaboration between John F. Kennedy School of Government, Harvard University and the Economic University of Ho Chi Minh City.

LƯU TRỌNG TUẤN – Chief representative , Liven Agrichem Doctorate in Linguistics Research Doctorate in Business Administration, Organizational Culture and Performance Measurement ResearchExperience: -International University, National University and it’s affiliate colleges lecturer - Conference speaker on Financial Crisis - Columnist for Business Development Magazine (Business University), Banking Industry (Banking College)- Chief representative, Liven Agrichem.

Speakers Board


Prestigious researchers and senior managers in Vietnam and the region will be called to enthusiastically contribute their relevant abstracts, presentations of highly academic application.

VMF 2009 Roadmap

LISA WATSONChairman, Direct Marketing Association of SingaporeFounder & Managing Director, Ibis Intelligence ServicesIn Asia for over 18 years, Lisa Watson was named Chairman of the Direct Marketing Association of Singapore in 2002, and she sits on the Advisory Board of the International Council of the U.S. Direct Marketing Association. She founded Ibis Intelligence Services in 2001 after 16 years in advertising and direct marketing agencies. Her client experience includes American Express, Apple, AT&T, HP, Microsoft, Oracle, P&G, SingTel and Xerox. Ms Watson is a trainer and conference speaker on four continents and a regular columnist for international trade publications.

GILES WATKINS - Adviser at McKinsey & CompanyGiles Watkins is an Adviser at McKinsey & Company currently based in Indonesia. His specialties include - Sales Management, - Learning & Development for Sales & Marketing People, and - Business Transformations including Market entry & divestments Before joining McKinsey in April 2008, Giles worked for Shell for over 20 years. For the whole of the 1990s he worked in Sales in Emerging Markets, including 3 years in Sales & Marketing Management roles for Shell In Vietnam from 1995-99. He was subsequently a European Marketing Manager for Shell in France before becoming Head of Learning for the newly formed Global Lubricants Business.

Jos. Birken CEO and Founder, Marketing Science, Singapore Current: CEO and Founder at Marketing SciencePast- Head, Asia-Pacific at Experian Marketing Services- Director, Business Development, DMS China at TNT- CEO, Asia-Pacific at Consodata- CEO and Founder, Claritas Netherlands at Claritas- General Manager CCN Marketing Services, Netherlands at Experian- Sales& Marketing Management at Unilever

Speakers Board


VMF 2009 Roadmap

Speakers Board

NGUYỄN TRUNG THẲNGDirector of VMI, CEO of Masso GroupMaster's Degree in Business Administration- Research Doctorate in Business Administration (AIT)- International University Lecturer- CEOs Training Program Lecturer- Speaker for national and international conferences on Marketing - Business Administration and Branding Strategy - A specialist on incorporeal property and corporate value- Director, Vietnam Management Institute- Founder and Chairman of Masso Group - Manager for Marketing, Shell Vietnam- Director for Sales-Marketing, Asian Region, at Shell Asia Pacific- He experiences business relations with multi-national corporations such as: Motorola, Procter&Gamble, Microsoft, Dutch Lady...and other domestic large companies like: VNPT, Bao Viet, MB Bank, Saigon Tourist, Ha Tien Cement...

NGUYỄN ĐĂNG DUY NHẤT Country Manager, Heinz USA- Master of Business Administration from Masstricht University (Netherlands)- Scholarship for ASEAN Young Leaders from Nanyang University, Singapore- Awards for Eloquence- Speaker and lecturer for national and overseas conferences Experience: Sales – Marketing – Management Lecturer with over 13 years of experience as a consultant for multi-national corporations such as: Prudential, Dutch Lady Vietnam, A Dong, Ninenine, AUSP, URC Corporation, Tradewind Asia, Heinz USA…

NGUYỄN THẮNGCEO, ValueconsultDoctorate in MarketingLecturer of the MBA Program, Solvay University (Belgium) (Europe’s Top Ten), and many other MBA ProgramsTrained over 100 MBA members.Experience: - Marketing Manager for Indochina Region at Nokia- Marketing Manager at Colgate-Palmolive- Sales Development Manager at PepsiCo- Well experienced in consulting and training for top-rated international and national corporations.


VMF 2009 Roadmap

1. PLENARY SESSIONS: These are plenary sessions and with insights to the challenges we face. Plenary sessions are reserved for all participants.

To make all this happen, VMF 2009 presents critical plenary sessions and in-depth special interest sessions delivered and presided by those who know. The opening VMF 2009 have the following elements:


VMF 2009 Roadmap

2. SPECIAL INTEREST SESSIONS: The sessions will be led by panels or single presenters. They will discuss specific issues and concerns regarding specific business operations. The sessions will be technical working groups with resource speakers and reactors invited to discuss designated topics.


VMF 2009 Roadmap

3. VMF 2009 EXPO: The Expo, held in a selected exhibition area within the forum hotel, brings together all those who are interested in showcasing the business and economic programs they offer and/or books published. Companies can showcase the mission and values as well as your marketing programs designed. Initially 3 - 5 booths are expected.

Note:

Organizer will provide standard booth for exhibitors. Exhibitor will be served as “First-come-first-serve”.


VMF 2009 Roadmap

5. FORUM WEBSITE: The site features information and updates about the event and its schedules, accepts reservations and inquiries. It will also have an FAQ section, workshop notes of the sessions and blogs by some speakers as well as background information about the various associations and corporate partners. Participants can download workshop and presentation notes of most presentations right after the forum. www.vietnammarketingforum.com will open for business two months before the forum.


VMF 2009 Roadmap

SPONSORSHIP

The forum will approach local and foreign businesses in Vietnam, operating in the filed of: FMCG, Electronics, Investment, Service, banking & finance, retail…

SPONSOR LEVEL

EXHIBITOR

CO-SPONSORUSD3,000

USD1.000

03

05


VMF 2009 Roadmap

CO- SPONSOR MEDIA SPONSOR EXHIBITOR

USD3,000 (3) USD3,000 (5) USD1,000 (5)

1. Logo - Media exposure

Mentions in all promotional materials, print advertisings and regular editorials/interviews

v v

Mention in TV talk show, post event feature on HTV/VTV v v

Mentions in press releases v v v

Free advertising space on the Forum website www.vietnammarketingforum.com

01 month 01 month

2. Logo - Identity exposure

All backdrops, banners, posters, standees at the forum hotel v v

01 backdrop (3m x 5m) for the opening and plenary sessions v v

02 backdrops (2.5m x 4m) for special interest sessions v v

10 standees (0.8m x 1,6m) around the ballroom and function rooms v v

12 banner (0.8m x 1,6m) around the ballroom and function rooms v v

01 welcome banner (2m x 6m) in front of the hotel/ballroom v v

SPONSOR BENEFITS

Sponsor levelBenefit


VMF 2009 Roadmap

CO- SPONSOR MEDIA SPONSOR EXHIBITOR

USD3,000 (3) USD3,000 (5) USD1,000 (5)

3. Other benefits

Full forum registration badges and free delegate seats for executives or clients

10 10 3

Opportunity to host a section

Expo booth at the VMF 2009 1 1 1

Acknowledgement in brochure v v v

Forum guidebook v v v

SPONSOR BENEFITS

Sponsor levelBenefit

For sponsorship opportunity, please contact: Phan Thi Anh Thu(Ms.)Tel: 08 35265247 (131) - Fax: 08 35265254 - HP: 0989 250 676Email: [email protected]: www.vietnammarketingforum.com Co-sponsor’s logo is solemnly put

here


VMF 2009 Roadmap

TICKETING

Forum fee: 200 USD/ticket (inclusive VAT)- The above fee includes forum materials, tea break and buffet lunch at New World Hotel- 20% discount for groups of 3 or so - 20% discount for early birds (before June 19, 2009)- 10% discount for early birds (before July 19, 2009)

Note: - Tickets will be delivered upon paying by transfer or cash. Registers are advised to bring tickets to the forum for checking purpose. - VAT invoice will be issued 2 weeks after the forum. - Forum fee should be made payable before July 20, 2009.

Payment by transferAccount : VIEN MARKETING & QUAN TRI VIET NAMAccount No. (VND) : 037-100-382-1903 – At: Vietcom Bank – Tan Dinh Branch

Payment by cashPhan Thi Anh Thu(Ms.)Tel: 08 35265247 (131) - Fax: 08 35265254 - HP: 0989 250 676Email: [email protected]: www.vietnammarketingforum.com


VMF 2009 Roadmap

THANK YOU !

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