Date post: | 02-Jul-2015 |
Category: |
Lifestyle |
Upload: | qme-vietnam-market-research |
View: | 633 times |
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Vietnam university vs high school students
- The difference of the lifestyle
Executive Summary
• University students have higher penetration of smart phone (52%) and laptop(76%) among university students
• 39% of university students take English lessons while high school students spend their afternoon rather for their school studies
• Facebook is the absolute No.1 online activities for both. Unistudents spend more time for online video while high school students are inclined more for music
• Both of high school / university students have a good number of Facebook friends. 2/3 of them have more than 200 friends
• Game is also the very popular relaxing time for both. Unistudents tend to use notebook and smartphones more than high-school students, probably due to the device penetration differences.
University student life in Vietnam
High school student life in Vietnam
Monthly allowance
18%
32%
21%
14%
9%
4%
1%0%
2%3%
11%9%
14%
32%
23%
7%
1%0%
0%
5%
10%
15%
20%
25%
30%
35%
zeroallowance
Up to200,000 VND
200,000 -500,000 VND
500,000 -1,000,000
VND
1,000,000 -2,000,000
VND
2,000,000 -3,000,000
VND
3,000,000 -4,000,000
VND
4,000,000 -5,000,000
VND
From5,000,000
VND
High school University
How they reach to the school
70%
13%8% 9%
30%
46%
23%
1%0%
10%
20%
30%
40%
50%
60%
70%
80%
By bicycle By motorbike By bus By family member
High School University
High school = bicycle, Uni = motorbike
Owned IT device
Yes, 56%
No, 44%
Yes, 30%
No, 70%
Yes, 31%
No, 69%
Yes, 76%
No, 24%
Yes, 13%
No, 87%
Yes, 9%
No, 91%
Yes, 33%
No, 67%
Yes, 52%
No, 48%
Desktop Laptop Tablet Smart phone
HighSchool
Uni-versity
Higher penetration of smart phone and laptop among university students
How long they study weekly (including privates)
31%
35%
23%
5%7%
45%
31%
13%
8%
4%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Up to 40 hours 40-50 hours 50-60 hours 60-70 hours From 70 hours
High school University
High school spends more time on study
Personal investment on education
14%
32%
26%
21%
39%
9% 10%
32%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
English school Other privateschool
Both None of them
High school University
Nearly 50% of high school and uni students take private lessons
After-school activities
0%10%20%30%40%50%60%70%80%90%
100%
University
Always Often Sometimes Never
0%10%20%30%40%50%60%70%80%90%
100%
High school
Always Often Sometimes Never
University students enjoy more activities after school by more frequent chatting, Eating/drinking and shopping
Weekend activities
0%10%20%30%40%50%60%70%80%90%
100%
High School
Always Often Sometimes Never
0%10%20%30%40%50%60%70%80%90%
100%
University
Always Often Sometimes Never
University students more gathering and games, less sport and schools
Internet and social media usage (1)
0%
5%
10%
15%
20%
25%
30%
35%
High School University
Internet usage of Uni. students are higher
0%
5%
10%
15%
20%
25%
30%
35%
High School University
Internet Social media
0%
5%
10%
15%
20%
25%
30%
35%
High school
Internet Social Media
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
University
Internet Social Media
Better similarity between internet and social media for high school (most of their net activities are social media)
Internet and social media usage (2)
Internet activities
90%
61%56%
50%46%
41%
26%21%
8%
94%
62% 64%
49%46%
52%
42%
24%
11%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Facebook Music Watchvideos
Study Game Infosearch
Chat OtherSNS
Others
High School University
Facebook are far higher than the other activities. Uni students watch videos and info searches are higher than high school students
Facebook friends numbers
10%8%
15%
26%
20%
13%
5% 4%5%
9%
19%
29%
23%
9%
3% 3%
0%
5%
10%
15%
20%
25%
30%
35%
Less than 50 50-100 100-200 200-500 500-1000 1000-1500 1500-2000 More than2000
High School University
10% of high-school students have less than 50 friends which is double of
university. The trend is similar between them except those
Frequency of the major social services
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Facebook Youtube Zing Me Twitter
Everyday Couple times a week once per week
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Facebook Youtube Zing Me Twitter
Everyday Couple times a week once per week
High school less usage of Youtube, Zing Me. More usage in Google+
High School University
Applications to play game
42%
34%
26%24%
10%8%
6%
20%
8%
52%
39%
26% 26%
4%
11%
6%
13%
6%
0%
10%
20%
30%
40%
50%
60%
Facebook Applicationgames
Zing Me Otherdomestic
webgames
Arcade game Otherinternationalwebgames
Video game Others I don't playgame
High School University
University more via App game and Facebook
Devices to play games
62%
29% 30%
12%6%
30%
67%
46%
8%2%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Desktop Notebook Smartphone Tablet Other
High school University
University more via notebook and smartphones due to the higher device penetration
Hours to spend on games (weekly)
22%23%
11% 11% 11%
4%
10%9%
21%
26%
16% 16%
6%
3%
8%
4%
0%
5%
10%
15%
20%
25%
30%
Up to 1 hour 1-3 hours 3-5 hours 5-10 hours 10-15 hours 15-20 hours From 20hours
I don't playgame
High school University
Survey information
• Vietnam university vs high school students
• 500 Male / Female of 15-22 (high school and university
students)
• Conducted on Oct 24-31