Date post: | 31-Oct-2014 |
Category: |
Technology |
Upload: | globalgiving |
View: | 494 times |
Download: | 0 times |
Itinerary• Online Fundraising: Breakdown• Networking• Building an Online Fundraising
Strategy• Joining the Global Giving
Community– Why Global Giving– Our Application Process
• Is GG for you?
Let’s Create a Strategy
1. Identifying network2. Building network3. Identify your method4. Driving Engagement5. Identify your audience6. Set goals7. Make a plan8. Reevaluate
Step 5: Who is your audience?
OTHER• Disaster Givers• Event Supporters• Last Minute Gift
Givers
- Source: Network for Good
The “soccer mom”
•Tend to be women
•30-40s
•Coastal
•Urban
•Socially & env. conscious
•Well educated
The “young professional”
•20-30s
•International experience
•Internet savvy
Step 6: Set Goals
• Set annual goals & quarterly benchmarks
• Consider past accomplishments• Broad and narrow goals• Be realistic
Step 7: Make a Plan
• Outline your tactics• Get creative• Set deadlines• Set milestones to achieve at each
deadline
Don’ts
• Don’t jump to the ask• Don’t oversaturate your contacts/donors with
communication• Don’t think there is one solution• Don’t just use 1 type of medium
Activity: Let’s create a strategy…
1. Raise $4000 from 50 donors in 1 month
2. Map out communication plan to announce the campaign
3. Include when to use Twitter, Facebook, Email, and any other resource you use
4. Mark when to send thank you’s to donors
Group Discussion – Calendar Ideas:
• Have a weekly tradition for donors/supporters to expect content• Multi-medium approach: offline events, facebook, twitter, email,
blog • Make sure website is ready• Have a meter on how close to reaching goal• Incentivize giving and engagement• Announce progress throughout campaign• Ask support from other NGO’s• Center campaign around a competition• Have HR and resources ready for campaign• Send thank you’s to donors• Announce at end final results
Did you do this?
• Make someone responsible• Set milestones• Identify your audience• Have a timeline for your campaign• Create a sense of urgency
Step 8: Reevaluate
• Establish benchmarks• Set aside time for evaluation• Measure results against goals:
• Engagement• Donations
QUESTIONS ABOUT ONLINE FUNDRAISING?
Benefits to Organizations
• Donor tools• Volunteer listings• Corporate partnerships• Fundraising campaigns
15% of donations- Provides access and promotion to corporate
partners- Developing more corporate partner
relationships- Visibility and promotion- Webinars, trainings, and toolkits- Mobile giving, fundraiser pages, volunteer
networks, and credit card fees**50% of donors cover the fee so averages out to 8-9% per donation**
How do we work?
Partner tools: Building Fundraising Capacity
• Monthly trainings• One on one consultations• Connecting with highly-skilled volunteers• Blog: http://tools.blog.globalgiving.org/ Come here
for:– External opportunities– Summaries and slides from past trainings– Details on matching campaigns and other– opportunities– General online fundraising tips
Business Partnerships
04/08/2023 19
• Amount raised in 2011: $7.5million +
• Corporate partners in 2011: 65
• Corporate partners: Eli Lilly, Hilton, Sabre, Nike, Capital One, Moodys, Google, Western Union , Cummins, and dozens more
Employee Engagement: Nike
Employee Engagement: Eli Lilly
GlobalGiving Photo Contest
Other Campaigns
Joining GlobalGiving
Nomination Form
Due Diligence process
Open Challenge
How to Join GlobalGiving
• Nominate your organization using the online nomination form
• Complete GlobalGiving’s Due Diligence requirements
• Post a project and participate in an Open Challenge
• Raise $4,000 from 50 donors
Eligibility Requirements
• Registered organization – no individuals, businesses, etc.
• Advanced English• (At least occasional) access to the internet• Non-evangelizing• Non-discriminating• Eligible to receive international donations• Charitable purpose
Due Diligence – Key documents• Certificate of Registration• Organizational Documents• How is your organization run?• Dissolution Clause
• Financial Statements• Be detailed!
• List of Board and Staff members• Text document only
• Program documents• What are your programs? How do they work?
Post a Project:tell a powerful story
specificsimple
How to Succeed in an Open
• Use the Fundraising Survival Guide!• Attend Online Trainings• Develop an online fundraising strategy• Make a plan and schedule• Identify networks
• Family, friends, neighbors• International networks: volunteers, donors• Internet access• Credit cards
Then What?
• Become an active GlobalGiving partner• Post frequent Project Reports• Send Thank You’s to your donors• Post another project• Participate in GlobalGiving campaign
Is your organization ready for GlobalGiving?
• International Network– Credit cards, Internet access
• Online presence– Website, Facebook, Twitter
• Online outreach– Email list, Facebook network