Date post: | 02-Jul-2015 |
Category: |
Documents |
Upload: | qme-vietnam-market-research |
View: | 912 times |
Download: | 0 times |
Vietnamese Average Monthly Spending
Survey Information
• Survey title: Vietnamese consumer spending trend
• N=200
• Sept 5-6, 2014
Executive Summary
• Average consumer spending is $390 USD / month
• Monthly salary among students are $50-150, while full-
time workers are $150-250
• 60% of house rent is no more than $50 /month
• 65% of the respondents send back money to their family
• Half of the respondents spend less than $50 monthly for
entertainment and clothes
Average consumer spending
Food, 80
Housing, 60
Light / Elec, 30
Clothes, 40
30
Entertainment, 50
Send Money, 50
Others, 50
0
50
100
150
200
250
300
350
400
450
390 USD
Communication / transportation
Estimation based on the average calculation
Monthly Salary
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Student Workers Total
Monthly average spending
0%
5%
10%
15%
20%
25%
30%
35%
Student Workers Total
Monthly house Rent
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Student Workers Total
Monthly mobile Phone Cost
0%
10%
20%
30%
40%
50%
60%
Student Workers Total
Monthly cost of sending money to their families
0%
10%
20%
30%
40%
50%
60%
-10 USD 10-25USD
25-50USD
50-100USD
100-150USD
150-200USD
200-250USD
250 USD Do notsend
money
Student Workers Total
Monthly spending of eating
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Student Workers Total
Monthly spending for clothes
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Student Workers Total
Monthly spending for entertainment
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Student Workers Total