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Vietnam Language Study Survey (Dec 10, 2014)

Executive Summary

• For the language popularity, English is second to none, followed by Japanese (15%) and Chinese (10%)

• Career and future jobs are the popular reasons to learn the foreign language

• 41% would like to study Japanese next• Self and language schools are the two most common

way to study languages• 200K-500K are the most common price zone

Profile

64%

36%

Gender

MaleFemale

30%

9%

8%

2%

46%

3% 2%

Job

Full-timePart-time

Self　 employedhome makerStudentsUnemployedOthers

44%

56%

Age

-2021-30

31%

26%

24%

10%

4%5%

Income

1M VND1M-3M VND3M-5M VND5M-7M VND7M - 10M VND10M VND and above

Do you study foreign language?

Yes; 79%

No; 21%

79% studies foreign language

What language do you study?

English Fench Russian Spanish Chinese Japanese German Korean Others0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100% 96%

2% 1% 0%

10%15%

1%8%

1%

English is second to none, followed by Japanese (15%) and Chinese (10%)

What language do you study (gender, profession)

Those who work study non-English more.

Why do you study foreign language?

For the better career

For school graduation

To win a good job

As it is fun

As hobby

To use in travel

Pressure from family

To understand the culture better

Others

0% 10% 20% 30% 40% 50% 60% 70% 80%

68%

30%

57%

7%

36%

36%

5%

20%

4%

Career and future jobs are the popular reasons

Why do you study foreign language? (gender, profession)

• Student for better career, workers for better job• Female more for hobby and culture understanding

What language would you like to learn next?

English Fench Russian Spanish Chinese Japanese German Korean Others0%

10%

20%

30%

40%

50%

60%

53%

15%

6%4%

24%

41%

3%

22%

2%

41% would like to study Japanese next

What language would you like to learn next (comparison with the language currently learning)

English Fench Russian Spanish Chinese Japanese German Korean Others0%

20%

40%

60%

80%

100%

120%

53%

15%6% 4%

24%

41%

3%

22%

2%

96%

2% 1% 0%10%

15%

1%8%

1%

Study in the future Currently in study

Japanese, Chinese and Korean are popular

Wha language would you like to learn next (gender, profession)

Female more inclined to study Japanese and Korean

Why would you like to learn the selected language?

For the better career

For school graduation

To win a good job

As it is fun

As hobby

To use in travel

Pressure from family

To understand the culture better

Others

0% 10% 20% 30% 40% 50% 60%

57%

16%

45%

7%

40%

40%

4%

28%

6%

Less ratio for career related. More for hobbies and travels

Why would you like to learn the selected language? (by language)

Korean and Japanese are for job and career. Non-English are more for culture understanding.

How do you study the language?

Selft study

Language school

Online

Study via movies and music

Learn from foreign friends

Study with friends

Home teachers

0% 10% 20% 30% 40% 50% 60% 70%

58%

44%

26%

34%

13%

22%

8%

Self and language schools are the two most

How do you study language (gender, profession)

Workers use music/movies for study, and more ratio to learn from foreign friends.

How do you study language (by language)

Asian languages have better rate of studying via movies/music and learn from friends.

How much do you spend monthly?

Up to 200,000 VND

200,000 VND - 500,000 VND

500,000 VND - 1,000,000 VND

1,000,000 VND - 3,000,000 VND

3,000,000 VND - 5,000,000 VND

5,000,000 VND - 8,000,000 VND

8,000,000 VND - 10,000,000 VND

From 10,000,000 VND

0% 5% 10% 15% 20% 25% 30% 35% 40%

30%

36%

22%

8%

3%

1%

0%

0%

200K-500K are the most common price zone

How much do you spend monthly (by language)

Japanese in smaller ratio in below 200K VND and more in 200K-500K. Better ratio in 1M-3M VND.

How much do you spend monthly? (Income/spending comparison)

Better paid pays more

Would you like to work at local or foreign company?

Foreign company; 54%

Local company; 17%

Depends; 30%

More than half would like to work at foreign companies

Would you like to work at local or foreign company?(gender, profession)

Workers have higher ratio working at foreign companies

Why did you choose that?

Salary

Promotion opportunity

Better career

Better benefit

Better colleague

Rich learning opportunity

Better knowledge utilization

Better experiences

Others

0% 10% 20% 30% 40% 50% 60%

55%

41%

53%

42%

51%

47%

39%

31%

10%

Salary, career, better colleagues are the top 3

Why did you choose that? (by selection)

Foreign company is associated with the good salary

Would you like to work overseas in the future?

Yes; 77%

No; 5%

Depends; 18%

Roughly 80% would like to work overseas

Would you like to work overseas in the future? (gender, profession)

Workers have higher ratio of working overseas

Why did you choose that?

Salary

Promotion opportunity

Better career

Better benefit

Better colleagues

Rich learning opportunity

Utilize the skill better

Better experience

Others

0% 10% 20% 30% 40% 50% 60% 70%

60%

37%

55%

41%

56%

53%

42%

33%

9%

Better salary is the main reason for overseas working

Are you interested in e-learning?

Yes; 94%

No; 6%

94% are interested

What interests you about e-learning.

Low cost

Save transportation time

Concentrates more

Better contents

Better teachers

Others

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

73%

80%

29%

24%

15%

8%

Better cost and saving transportation time are the two top items

What interests you about e-learning? (gender, profession)

Female workers have higher ratio of saving transportation time

Survey information

• 300 Vietnamese from 18-30 years old

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