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Vietnamese online shopping at Facebook – Facebook is online shopping site for Vietnamese?

Executive Summary

• More than half has bought something on Facebook

• Clothes are the most popular as 51% male and 71% female has bought it. Male purchases more IT, whlile female are on fashion and cosmetics.

• Pricing and product availability are the common reasons.

• For the selling side, clothes are the most popular item, too. Facebook posts and promotion via friends are the most common ways. Less than half use Facebook ads for its promotion.

• Earning of 65% shoppers are less than 1M VND per month. 40% of the shops are managed by owner himself.

Have you ever bought something on Facebook?

Male Female

Yes; 50%No; 50%Yes; 65%

No; 35%

More than half has bought something on Facebook

What kind of items have you bought on Facebook?

Clothes

Shoes

Smartphone accessories

Comestic

Fashion accessories

Foods & Drinks

IT products

Books

Smartphone

Toys

Health product

Others

51%

32%

47%

12%

20%

16%

31%

22%

30%

16%

5%

9%

71%

37%

16%

45%

31%

27%

12%

20%

10%

15%

6%

7%

Female Male

Clothes are the most popular. Male purchases more IT, while female are on fashion and cosmetics.

How did you know the pages you bought items?

Shared by friends Facebook ads Tagged Search Friends recommendation Other

49%

56%

25%

33%29%

5%

49%

61%

32% 32%

38%

5%

69%

62%

46%

37%

46%

9%

Lower than 19 20-29 30-39

“Shared by friends” or “Facebook ads” are most popular. 30’s have more ratio in friends information.

How do you pay when you buy items on Facebook?

Cash after receive products Bank transfer Credit card Other

86%

22%

9%

1%

88%

30%

12%

3%

83%

49%

23%

8%

Lower than 19 20-29 30-39

Cash on delivery is the dominant choice.

Why do you buy items on Facebook?

Pricing and product availability are the common reasons.

Because of the good pricing

Because items not sold near my area

Because the page looks attractive

Because the posts look attractive

Because of friend recommendation

Because i know the store owner

Other

54%

27%

20%

31%

24%

17%

13%

59%

40%

20%

31%

34%

22%

8%

68%

54%

29%

51%

54%

12%

8%

30-39 20-29 Lower than 19

What kind of items do you sell on Facebook?

Clothes

Shoes

Cosmetic

Fashion accessories

Smartphone accessories

Foods & Drinks

Smartphone

IT products

Toys

Books

Health product

Others

39%

31%

19%

23%

23%

15%

23%

19%

12%

12%

8%

15%

54%

32%

42%

28%

18%

18%

10%

10%

12%

10%

12%

20%

Female Male

Clothes and cosmetics are the common choices

How do you promote your page?

Post to other Facebook pages

or Facebook groups

Ask friends to share

Friends requests Facebook ads Word of mouth Other online ads

80%

70%

40%

50%

30%

10%

79%

60%55%

34%

17%

26%

71%65% 65%

47% 47%

24%

Lower than 19 20-29 30-39

Facebook posts and promotion via friends are the most common ways. Less than half use Facebook ads for its promotion.

How long have you had your Facebook shopping page?

Less than 1 month

1-3 months 3-6 months 6-12 months 1-2 years 2-3 years More than 3 years

10

30

20

10

0

109

21

28

1711 9

66

18

59

6 60

6

Lower than 19 20-29 30-39

Roughly 70% manage their shopping site less than 6 months

How much do you earn monthly in average?

Earning of 65% shoppers are less than 1M VND per month.

Less than 100,000 VND

100,000-500,000 VND

500,000-1,000,000 VND

1,000,000 - 3,000,000 VND

3,000,000 - 5,000,000 VND

More than 5,000,000

4%

19%

39%

35%

4%

0%

16%

32%

26%

20%

6%

4%

Female Male

How many posts do you publish per day on your Facebook shopping page?

More than 70% of shop owners post more than daily on Facebook

More than 106 - 10 posts3 - 5 posts1 - 2 postsSeveral posts a week

Once a weekLess than that

40%

10%10%

20%20%

0%0%

13%15%

38%

15%13%

4%2%

12%12%12%

29%

35%

0%0%

Lower than 19 20-29 30-39

How do you receive orders?

Phone calls Facebook messages Other SNS services Email

80%

90%

30% 30%

60%

79%

38%34%

82%88%

70%

59%

Lower than 19 20-29 30-39

They receive orders by phone calls and Facebook messages.

How many people are involved to manage your Facebook shopping page (Including yourself)?

40% of the pages are managed by himself/herself

More than 5432Only myself

10%

0%

30%

20%

40%

6%4%

17%

23%

49%

0%

6%

12%

29%

35%

Lower than 19 20-29 30-39

Survey information

• Vietnamese shopping on Facebook• 200 male / female Vietnamese above 18 years old

Conducted on Nov 27– Dec 1

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