Date post: | 16-Apr-2017 |
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Marketing |
Upload: | qme-vietnam-market-research |
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Q&Me is online market research provided by Asia Plus Inc. Asia Plus Inc.Vietnamese with movies and theaters
Frequency of going to cinemas
Q: How often do you go to see movies (N=300)
More than once/week
Once/week Once/2 weeks Once/Month Once/2 months
A couple of times/year
I rarely/do not see movies
0%
5%
10%
15%
20%
25%
30%
4%
17%
13%
21%
8%
25%
13%
More than half the respondent go to cinema once/month or more. A quarter of respondents only go to cinemas a couple of times per year.
Frequency of going to cinemas (by gender)
Q: How often do you go to see movies (N=261)
More than once/week
Once/week Once/2 weeks Once/Month Once/2 months A couple of times/year
I rarely/do not see movies
0%
5%
10%
15%
20%
25%
30%
3%
15% 14%
21%
8%
23%
17%
6%
20%
12%
20%
7%
27%
8%
Female Male
Males tend to go cinema more than females
Frequency of going to cinemas (by city)
Q: How often do you go to see movies (N=261)
More than once/week
Once/week Once/2 weeks Once/Month Once/2 months A couple of times/year
I rarely/do not see movies
0%
5%
10%
15%
20%
25%
30%
35%
5%
17% 18% 19%
8%
29%
5%3%
18%
7%
22%
7%
21% 21%
HCM Hanoi
One fifth of Hanoi respondents do not go to cinema while this figure of HCMC is only 5%
Frequency of going to cinemas (by age)
Q: How often do you go to see movies (N=261)
More than once/week
Once/week Once/2 weeks Once/Month Once/2 months A couple of times/year
I rarely/do not see movies
0%
5%
10%
15%
20%
25%
30%
3%
22%
12%
22%
7%
28%
8%5%
13% 14%
20%
9%
22%
18%
18-24 25-39
Respondents from 18 to 24 go to cinema much more frequently than older ones.
Movies type preference
Q: What movies do you like to see? (N=261)
Comed
y
Action
/Adv
entur
e
Cartoo
ns/A
nimati
on
Crime/M
yster
y
Docum
entar
y
Roman
ce
Musica
lSpo
rt
Family
Biograp
hy
Scienc
e fict
ion
Thrille
r/Horr
orOthe
r0%
10%
20%
30%
40%
50%
60%
47%53%
26%
16%
3%
33%
3% 6%
14%
6%
37%
28%
1%
Action/Adventure and comedy are 2 most popular movie types among respondent, followed by science fiction then romance.
Movies type preference (by gender)
Q: What movies do you like to see? (N=261)
Comed
y
Action/A
dventur
e
Cartoon
s/Anim
ation
Crime/M
ystery
Documenta
ry
Romance
Musica
lSpo
rt
Family
Biogra
phy
Scienc
e fict
ion
Thrill
er/H
orro
rOthe
r0%
10%
20%
30%
40%
50%
60%
70%
52%46%
33%
15%
3%
43%
3% 4%
19%
5%
28%
21%
1%
42%
61%
20% 17%
3%
24%
4%8% 9% 7%
46%
36%
1%
Female Male
Males prefer action/adventure, science fiction and thriller/horror, while females are more into comedy, romance and cartoons/animation.
Movies type preference (by age)
Q: What movies do you like to see? (N=261)
Comed
y
Action/A
dventur
e
Cartoon
s/Anim
ation
Crime/M
ystery
Documenta
ry
Romance
Musica
lSpo
rt
Family
Biogra
phy
Scienc
e fict
ion
Thrill
er/H
orro
rOthe
r0%
10%
20%
30%
40%
50%
60%
45%
56%
30%
17%
2%
33%
3%7% 9% 8%
44%
30%
1%
50% 50%
23%16%
4%
33%
4% 5%
19%
3%
29% 27%
0%
18-24 25-39
Action/adventure and science fiction movies are more popular among young respondents (18-24 years old)
Cinema preference
Q: Which cinema do you go to? (N=261)
CGV Lotte Galaxy BHD Cinebox National cinema
Platinum Cineplex
Other0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
43%40% 41%
14%10%
29%
12%
0%
CGV, Lotte, Galaxy and National cinema are the top 4 movie theaters in Vietnam
Cinema preference (by city)
Q: Which cinema do you go to? (N=261)
CGV Lotte Galaxy BHD Cinebox National cinema
Platinum Cineplex
Other0%
10%
20%
30%
40%
50%
60%
70%
46%42%
62%
22%
14%
7% 4%0%
39% 38%
16%
3% 5%
56%
21%
1%
HCM Hanoi
Galaxy is the most popular cinema in HCM, while National Cinema is the dominant in Hanoi
Cinema images
Q: Which cinema comes up when you hear the following keywords (N=261)
Gorgeous Nice location Clean Good for dating Good amenities Affordable0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
35%
38%35%
31%28%
23%25%
34% 34%
31%
39%
35%
27%
19%22%
27%
23%
28%
6%4% 5% 5% 5% 7%
8%
5% 5%7%
5%7%
CGV Lotte Galaxy None of the above I do not think of any
CGV is described as “gorgeous”, “nice location” while Lotte is connected with “good amenities” and “affordable”.
Cinema images (by city)
Q: Which cinema comes up when you hear the following keywords (N=261)
Gorgeous Nice location Clean Good for dating Good amenities Affordable0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
35%38%
35%
31%
26%
20%
33%
39%
35%
31% 31%
27%
15%
28% 29%
24%
33%
29%
36%
41% 40%39%
45%43%
35%
25%28%
33%29%
43%
17%
12%14%
20%
15%
9%6%
4%1%
5%6%
3%5% 4%
9%5%
4%
11%8% 6%
6%
8%5%
5%
9%
3% 3%6%
4%
10%
CGV in HCM CGV in Hanoi Lotte in HCM Lotte in Hanoi Galaxy in HCMGalaxy in Hanoi None of the above (HCM) None of the above (Hanoi) I do not think of any (HCM) I do not think of any (Hanoi)
Images of Lotte in Hanoi is much more positive than in HCM, but for Galaxy it is vice versa.
Movies origin preference
Q: Which movies have you seen this year? (N=261)
Hollywood Vietnamese European Indian Korean Japanese Other (Chinese)0%
10%
20%
30%
40%
50%
60%
70%
60%
51%
33%
4%
31%
11%
2%
Hollywood and Vietnamese movies are most popular
Movies origin preference (by gender)
Q: Which movies have you seen this year? (N=261)
Hollywood Vietnamese European Indian Korean Japanese Other (Chinese)0%
10%
20%
30%
40%
50%
60%
70%
80%
51%54%
38%
5%
39%
10%
2%
69%
47%
28%
4%
23%
12%
2%
Female Male
Females are likely to watch Korean movies while males prefer Hollywood.
Popular Vietnamese movies
Q: Please list up any Vietnamese movies that you recommend (N=261)
Tấm Cám: Chuyện chưa kể
Tôi thấy hoa vàng trên cỏ xanh
Nắng Tèo em Em là bà nội của anh
35% 20% 14% 7% 6%
4 out of top 5 Vietnamese movies are released on 2015 and 2016
Survey information• Survey about movies and cinemas preference in
Vietnam.• Sample size: 300• Respondent criteria:
• Male: 144• Female: 156• HCM: 155• HN: 145
• Conducted time: September 20th, 2016
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Respondent profilesOur strength is 16-39 years old and urban areas. This is where most biz customers would like to research
<9 10-14 15-19 20-24 25-29 30-34 35-39 40-44 45-49 50-
17%
8% 8% 8% 8% 8% 7% 7% 7%
22%
0% 1%
18%
31%
22%
14%
7%
3% 3%1%
Stats Q&Me
Active users by age Urban user ratio (top 6 provinces)
Stats Q&Me
22%
51%
78%
49%
Top 6 provinces Others
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